Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • BlackBerry and Cylance: Moving Aggressively to Secure the Coming IoT World Nov 26 We are rapidly moving to a world in which virtually everything that is plugged in, and a lot of things that aren’t, will be managed by some central IoT controller. The promise is that our electrical bills will go down, and our appliances, lights, doors, HVAC systems, and transportation systems (including elevators) will dynamically and automatically adjust to our preferences. The problem is that much of the technology is not only not secure, so it could be used to aggravate or harm us, but it isn’t powerful enough to run traditional PC or even smartphone-level security.
  • Cisco Learns from the Past to Create a Strategy for a Mixed Domain Cloud Future Nov 13 I ran into a blog post from Cisco that I found fascinating. It is by David Goeckeler, the EVP of the Networking and Security business at Cisco, and it is about Cisco’s Multi-Domain Strategy for Enterprise Expansion to the Cloud. Unlike most of the tech segment, this piece actually seems to learn from the past and Goeckeler clearly recognizes that this mass move to the cloud is more about expansion and diversity than absolute displacement. With this realization came the conclusion that customers need a way to deal with the resulting complexity of mixed environments as well as migration tools for the cloud. So while others seem to be trying to massively pivot for a frightening future where everyone is in the cloud and most existing companies are obsolete, Cisco is adjusting for a more realistic future where there will be a variety of domains, some yet to be invented, in which the need will be tied to how to effectively manage the result and tools that efficiently connect these domains.
  • AMD Accelerates Against Intel: Stumbles, Execution Create Massive Opportunity Nov 7 I’m at the AMD event in San Francisco this week and find it kind of ironic that I’m only a few blocks from where Intel used to hold IDF, the conference that assured its dominance and that its terminated CEO has killed. Currently, in the PC and server space, while Intel still leads in market share, its lead in mindshare has dropped dramatically over the last several years due to a combination of mistakes, not the least of which are efforts to maximize quarterly results by sacrificing strategic initiatives like IDF. On the other hand, and competing with Intel, are AMD and Qualcomm, both in very different situations. Qualcomm is defending against Intel, trying to literally steal its market (and it isn’t going well outside of Apple) and AMD is moving on Intel ever more aggressively.

More IT Business Edge blog posts »

Rob’s Articles

  • Dell's Karen Quintos: Protecting Women in Technology TG Daily | Dec 4 Stepping Up To Fix A Massive And Unacceptable Problem
  • Microsoft Surface Headphones help mitigate the distractions of horrible open plan offices Computerworld | Nov 30 According to Dan Lyons’ new book “Lab Rats,” one of the worst workplace trends in recent years is the ‘open plan’ office. Excessive ambient noise and distractions reduce productivity, increase stress and drive employee churn. The first product I’ve seen designed to deal with the ambient noise aspect of the problem is the Microsoft Surface Headphones.
  • Is Apple Evil? You Betcha! techspective | Nov 30 One of the most common questions, or statements really, back in the 1990s was on whether Microsoft was evil. You could see how folks got there because—at the time—Microsoft was heavy handed, Netscape was claiming (accurately) that Microsoft was misacting (ironically virtually nothing Microsoft did to Netscape actually worked and Netscape instead imploded due to their own mistakes) and both the US and European Governments almost buried the company. In the 1990s Google took Microsoft’s place as the new “evil” company and was recently joined by Facebook as companies that have been accused of doing things that redefined the term “evil”.
  • Amazon Echo sets the bar for the perfect PC, smartphone or tablet upgrade experience Computerworld | Nov 26 The PC market largely lives on churn because it has reached near saturation. But if people resist buying a new PC, churn is damaged...and that's partially what resulted in slowing PC sales and the seeming decline of the PC. I found it fascinating when I recently installed a new Amazon Echo Show and it was the best new technology experience I’d ever had. While PCs have become vastly easier to replace, they still lack that experience.

More articles »

Rob Enderle on…

Amazon Web Services’ AWS Outposts

“This is big as it moves AWS away from just a cloud service into the server hardware and services space. It is expected to be a precursor to them supplying end-to-end services … much like they expanded in the retail space. It has certainly awoken the existing IT vendors to the risk that Amazon might become the new IBM…”

AWS to Bring Its Cloud Hardware On-Premises eWeek

Black Friday and Cyber Monday

"It's more like Black and Cyber November. The trend now is to capture as much money as possible before Amazon gobbles it all up."

Black Friday Deal Sprawl Grows E-Commerce Times

Mozilla’s Internet Health Report

"Mozilla is trying to stand out as an organization with the user's best interests at heart. This is well-timed, given that the issues Facebook has with data collection—and Cambridge Analytica—likely have people concerned about all tech firms at the moment… Unfortunately, Mozilla doesn't have much reach on a good day …"

The Internet's Precarious Health TechNewsWorld

AMD vs. Intel

“It’s very much like the two companies have switched places,” [Enderle told eWEEK …. The presentations by Su and other executives at the event here were more aggressive in their push backs against Intel, an indication of AMD’s growing confidence in its capabilities around innovation and product delivery.]

Intel, AMD Competition in Data Center Heating Up Again eWeek

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell