Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Windows 10 Moves to Set the Bar for Security Oct 22 Microsoft just kicked client side security up a huge notch for Windows 10. Boy, how things have changed. Over a decade ago, the young kids who were forming Google were gleefully pointing out how unsecure Windows is, and here we are, a little over a decade later. Android is the security problem that folks are concerned about and, with Windows 10, Microsoft is attempting to set the bar for client side access security.
  • VCE Merges into EMC: Change Is in the Wind Oct 22 VCE was the most successful joint venture I’ve ever seen. Growing at over 50 percent year over year, it has been cutting a broad swath through the IT industry, despite the fact that most folks didn’t think its solution could work, even after customer after customer repeatedly testified that it did, swimmingly. That is one of the two amazingly weird things about VCE: The first is that folks just don’t believe it can work; the other is that a joint venture managed by large partners could make decisions timely and well.
  • Reflections on IBM’s Financials: The Rebirth Process Oct 20 Big news came out this week on IBM. Most of IBM’s traditional businesses are down, in terms of net income but, for the most part, down in the low single digits. Most of IBM’s new initiatives are up in aggregate, in net income, in the low double digits. Since the base of the old stuff is bigger than the base of the new stuff, IBM in aggregate was down, but when you contrast the numbers you can see that IBM does appear to be successfully transitioning. I should point out, though, that both BMC and Dell are transitioning far more easily, suggesting that their path of going private first may be the better one. IBM may be too big to take that path, but we said the same thing about Dell. Let’s look underneath the IBM numbers this week.

More IT Business Edge blog posts »

Rob’s Articles

  • Choosing a New iPad and Anticipating the iPad Air 3 and the iPad Mini 4 TG Daily | Oct 27 Boy Apple is really becoming a naming mess particularly if you realize the older products are still in market. Right now, for $100 less than the iPad Air 2 you can buy an iPad Air, and for $100 less than the iPad mini 3 you can get a Mini 2, or if you are really cheap you can save another whopping $50 and get a Mini that is only two years out of date. Whee? You know some parent is going to do this and his kid is going to be embarrassed at school when he finds out daddy was a cheap SOB.
  • Detroit's Stupid Plan to Kill Tesla TechNewsWorld | Oct 27 watching the illicit attempts of dealers and U.S. auto companies to try to kill Tesla, I have to think they are all wrongheaded. I don't drive a Tesla, but this kind of thing makes me really mad because it is so incredibly stupid.
  • How VCE Created an Amazing Joint Tech Venture CIO | Oct 24 VCE is unique not only in how successful it is, but in that it is making an organizational shift not when failure is eminent but while it is still thriving, suggesting it has sidestepped the problems that might have derailed it.
  • Microsoft Gets Serious About Security in Windows 10 TG Daily | Oct 23 Microsoft just published a series of big security improvements that will be coming in Windows 10. Security has become a much larger concern for a lot of us. For instance when I moved into my home the only real problem was had was getting overwhelmed with kids on Halloween. A decade and a half later the house is surrounded by security cameras, I’ve had to install a secure mailbox because folks are driving by stealing mail, and home invasion robberies appear to be weekly events in the city.

More articles »

Rob Enderle on…

Blackberry’s new Passport smartphone and its qwerty keyboard

“The advantage of a physical keyboard is that you can blind type, which means you can keep your eyes where they are supposed to be and with quick glances can still get that email or text sent out."

BlackBerry goes for qwerty keyboard, again, with Passport smartphone Computerworld

Larry Ellison

“He is one of those bigger-than-life personalities. His company very much revolves around him, not too differently from the way that Apple revolved around Jobs."

Oracle's Larry Ellison: Fierce competitor who doesn't like to quit Businessweek

IBM’s Watson

“Watson allows companies to get the benefits from their data more quickly and effectively with fewer skills.…If executives can't use tools because they are difficult, the tools are worthless. Watson is the only platform designed from the ground up to be a tool executives could use, because it's intelligent."

IBM's Watson May Change the Face of Business Analytics E-Commerce Times

The iPhone 6

“[It's] an attractive me-too product, but nothing to pull you across. There’s no revolution here and Apple is losing its innovative soul, chasing after Android and Windows rivals with bigger sized iPhones, while still lagging on fundamental features like screen and camera resolutions, and inductive charging."

Why Apple Just Lost Its Common Sense With The iPhone 6 And 6 Plus Forbes

Digital games and EA's The Sims 4

“The Sims 3 was disappointing, and that likely left a bad taste in the mouths of loyal players. It is far harder to bring back disappointed players than it is to attract them in the first place because you have to overcome the negative perception of the prior version."

Electronic Arts’ The Sims 4 aims to prove there’s still a market for pricey, PC-based life simulators Financial Post

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
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San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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