Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • 15Five: Finally a Performance Review That Makes Sense Jan 10 Performance reviews generally suck. I've had some bad ones over the years. One of the worst was a review that graded me down because I was new to the job so, therefore, I could only be mediocre at best. Another manager figured he'd rate everyone mediocre because he only hired the best people and, therefore, our average score was the equivalent of a top score for anyone else and a top score was unachievable. And the number of times I've been reviewed against objectives I didn't even know I had until the review period was up is surprisingly large. As a result, my own opinion of reviews is that they seem to be mostly a matter of luck not job performance; you get the right manager who likes you and you get a good review, otherwise you'll likely not like what you got regardless of your actual performance. Add to this the horrid practice of Forced Ranking, which came out of the GE turnaround and nearly put many tech companies out of business, and you'd likely conclude correctly that performance reviews were in deep need of a massive change.
  • Why AMD Is Eclipsing Intel: Dr. Lisa Su vs. Brian Krzanich Jan 8 I ended up last week at the AMD pre-CES event in Las Vegas and was struck by how much better the firm is executing than Intel, which more typically overshadows it. AMD is vastly smaller than Intel and Intel is so dominant that the only ways Intel could be overcome is if the market moved without it or Intel simply kicked back and stopped competing. In a way, over the last five years, both things have happened, to a degree. The market pivoted to more of a mobile framework. Smartphones have become the latest must-have computing product, and virtually every PC OEM and parts vendor has tried to make that pivot and failed. This weakened Intel the most because it was the most dominant. AMD did make a pivot to console gaming and semi-custom parts which, while it didn't make the mobile pivot either, allowed the firm to remain relevant.
  • Lithium Ion Risk: HP's Battery Recall Jan 5 This last week, we were once again reminded that lithium-ion batteries come with risks, as HP notified that it was proactively recalling defective batteries. This is one of the few times a PC manufacturer has acted before the media picked up the problem and kudos to HP for aggressively getting ahead of this. With HP, this represents around 1 percent of the laptops out there, which sounds like a reasonable risk, and sadly, many manufacturers conclude that this is a reasonable risk to take and not do a recall. But all it takes is one device to go up and take out a home, down a plane, or kill a child and the cost financially, to the brand, and to sales would be catastrophic.

More IT Business Edge blog posts »

Rob’s Articles

  • Four Vendors are Kicking Autonomous Car Butt Together techspective | Jan 12 One of the interesting stories that virtually no one is telling is how four huge vendors are quietly working together to bring connected autonomous cars to market. They really don't even talk about each other much but, individually, none of them can go it alone, while—together—they have come up with something incredibly interesting. Even when they are presenting, they rarely mention each other yet together they are creating something rather amazing. The vendors are BlackBerry, Cisco, NVIDIA, and Qualcomm. Let's chat how they are changing driving together.
  • NVIDIA Reimagines The Autonomous Car TG Daily | Jan 8 NVIDIA typically has their keynote before CES starts and it is always entertaining. This year the focus was largely on autonomous driving and NVIDIA, who leads in this segment, announced new relationships with VW, Uber, Aurora, Baidu, and others along with advancements to their platform for trucks, driverless cabs, and, of course, self-driving cars. At this point no other technology vendor is as well positioned to ride this wave and the only real risk to the firm's ability to dominate the segment is the insular nature of the car companies and their tendency to favor their own technology over third parties. NVIDIA is also the only company that seems to get that this technology, while initially targeted vehicles, could be used in drones (including people carrying drones), robotics, and other highly automated projects. It is certainly possible that the future of home automation could eventually be tied to their far more intelligent platforms.
  • The End of Silicon Valley TechNewsWorld | Jan 8 If you haven't read last week's Vanity Fair article on the institutionalized sexual exploitation going on in tech companies, you should. This is on top of the realization that social media companies like Facebook are destroying the U.S., and former Facebook executives have been dissociating themselves from the company. Further, news recently broke of what initially was reported to be an Intel flaw, but turned out to be a bigger industry-wide problem. Behind it was the report that Intel's CEO dumped every share he legally could during the period when Intel knew of the problem but had not reported it. This may be an optics rather than an insider trading problem, but it does imply a severe lack of confidence in Intel's future on the part of its own CEO (though it may be just a lack of confidence in the Trump administration).
  • The One Important Thing You Need to Know about Spectre and Meltdown techspective | Jan 5 There is a lot of information going around about a new security problems with processors (not just Intel's, well sort of). You see there are two exploits tied to what is being termed Side-Channel Analysis. One that is relatively easy to patch and appears tied to just Intel called Meltdown and one that could impact both ARM and AMD processors as well, but is both harder to execute and harder to protect against called Spectre. The last requires targeted exploits which, for now, means the defenses have to be equally tightly focused. Microsoft, Linux (who is not amused), and Apple apparently have patches either already out or in the process of being pushed out for Meltdown but there are only point solutions for Spectre at the moment. Intel, due to their footprint, is likely the bigger target and lower end ARM processors aren't at risk.

More articles »

Rob Enderle on…

Huawei selling phones through US carriers

[Japanese and Korean car companies who came to sell their products in the U.S. learned they needed a domestic presence here with full marketing and design support to ensure their ultimate sales success.] "The Chinese vendors … have been slow to learn the Japanese and Korean lesson. "

Huawei to Start Selling Its Smartphones Through US Carriers in 2018 eWeek

T-Mobile and its acquisition of Layer3 TV

"We know that the cellular providers will start blending their wired and wireless services for the home when 5G becomes available and T-Mobile appears to be setting up for that as well as beginning to hedge against anticipated content/service bundles from their big competitors."

T-Mobile Heads Into Pay TV Fray MediaPost

Alexa for Business

"This isn't just a voice interface—it is backed by an increasingly intelligent AI. That means, over time, the AI will learn about you and be able to modify its own language and command structure to better fit how you want to do things—which also means, over time, less struggling with wording a question or command."

Where Alexa For Business and Splunk's Partnership is Headed CMSWire

Dell's earnings and its EMC acquisition

"Dell broke the rule of being hands-off before the merger had completed the approval process. So while typically a merger of this size would result in a drag on revenue and profit for the company lasting between three and five years, instead they are showcasing performance closer to what you'd have at the end of that period rather than the beginning."

Dell reports 3rd quarter sales of $19.6 billion, lowers operating loss Austin American-Statesman

Google blocking YouTube from Amazon's Echo Show and Fire TV

"This is one of those instances where Google's young executive staff showcases as a serious problem. What they are doing is stupid." [YouTube depends on advertising revenue to make a profit and cutting off access is going to hurt Google more than Amazon.]

Google and Amazon Square Off, Ignoring Customers in the Middle? TechNewsWorld

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
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63081 Casey Place
Bend, OR 97703-9008
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(408) 839 6296 Cell