Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • App Neutrality Proposed by BlackBerry’s Chen Could Change Mobile World Jan 22 Strangely, I think the Application/Content Neutrality Proposal from BlackBerry, modified so that it wouldn’t unfairly burden small developers, would actually benefit the dominant companies in the long term more than they realize. But short term, there is no doubt they’d tend to fight it because it increases near-term risk. Executives in today’s world tend to think tactically. BlackBerry CEO John Chen’s plan, though, is tactically stupid for a dominant firm. For an emerging or recovering firm, this idea would be a godsend but it wouldn’t assure dominance. I expect, once it became dominant, a smaller public firm would switch from really liking this concept to really hating it. But one thing is absolutely clear: It would be a huge benefit for customers. Let me explain.
  • Windows 10: This Is the One You’ve Been Waiting For Jan 21 Windows 10 is really the first proof point that we are looking at a very different Microsoft. I wrote earlier that Windows 10 represented a flip to a more marketing-driven model, one that designs products based on what folks want to buy, rather than what engineers want to build. But this also represents a product created by a combined Microsoft, not just by one isolated relatively small silo in the company. This also contributes to the sense that it is a very different and better offering than it otherwise would be.
  • Windows 10: Finally a Marketing-Driven Product from Microsoft Jan 21 I’ve been one of the Windows launch analysts since Windows 95 and I’ve seen some, well, one, wonderful high, some relatively problem-free but unexciting launches, and a number of absolute disasters. The Windows 10 launch has the potential to be much more like Windows 95 than all of these. For many of us, this will be the first time that Windows on tablets and phones actually makes sense. I spent yesterday getting a deep dive on the offering and this is reminding me far more of the Windows 95 launch, in a good way, than any other offering.

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Rob’s Articles

  • Microsoft Doesn’t Know What It Has With HoloLens CIO | Jan 23 Microsoft has something amazing with the HoloLens, writes Rob Enderle. However, he says, Microsoft isn’t thinking big enough and someone else could take this concept and do things that are even more amazing. (Includes video report.)
  • Microsoft Voldemort (Hololens) and Windows 10: The Super-Secret Product That Can’t Be Mentioned TG Daily | Jan 22 Today one of the best kept secrets in Microsoft was demonstrated inside the company I’m calling it Microsoft Voldemort because it is the project that was so secret it couldn’t be mentioned before now. At the heart of this is holographic technology built into Windows 10 (Windows Holographic) which has broad implications for 3D scanning and printing but promises to create a reality that is similar to one of the visions HP had nearly a decade ago but was unable to bring to market, true Augmented Reality.
  • Surface Hub and HoloLens: Changing the World With Windows 10 Datamation | Jan 21 Did Microsoft just evolve the world into the next century?
  • What If IBM's Rommetty and Apple's Cook Were to Swing for the Fences? TechNewsWorld | Jan 19 If IBM and Apple should decide to really work their partnership, the end result could be far better than anything anyone else possibly could create. The solution would combine the power of the oldest, most trusted, and most storied enterprise company with the image of the most attractive and must successful consumer electronics firm from the prior decade. In short, the result could be amazing!

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Rob Enderle on…

The future of tablets

[As the price of touchscreens drops even further, we can expect to find tablets deployed all over our homes.] “Using a tablet for a light controller, thermostat, remote control, or other single function will become much more viable. They’ll become universal displays that do completely different things”

Predictions: 10 Things That Will Rock the Tech Market in 2015 Yahoo Tech

Potential increase in physical and electronic attacks and what happened with Sony

[More combination physical and electronic attacks are likely 2015.] "You can't address this kind of threat by just beefing up ops and security. You have to better integrate efforts so a blended attack like this can be met with a better blended response."

Terrorist Threats May Blow Up 'The Interview's' Box Office TechNewsWorld

BlackBerry and its new BlackBerry Classic

"One of the mistakes that BlackBerry made was to move away from their loyal customer base. The result was that they lost a lot of customers to Android and Apple" ... The Classic, he added, "is the phone they should have led with two to three years ago."

Will keyboard-lovers give BlackBerry Classic a chance? The Globe and Mail

Why eBay would need to lay off anyone if it is jettisoning PayPal

"I'm struggling with why they'd need to. I understand layoffs after acquisitions, but a spin-out typically causes staff shortages in common services. If there is a layoff, tying it to the spinoff would seem to be disingenuous."

eBay's split with PayPal may mean thousands of layoffs San Jose Mercury News

First results from Apple and IBM’s enterprise mobility partnership

"These apps ... don't yet showcase the full potential of the alliance. IBM could have delivered these largely without Apple ... The promise is that the two ... could deliver together what neither could do under a more traditional app developer/vendor relationship."

Apple, IBM Tap Big Data Analytics on MobileFirst for iOS Apps eWeek

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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