Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Distrust: Is It Time to Rethink Email? Or Throw It Out Altogether? Feb 16 I was recently briefed on yet another painful breach; an employee, thinking they were responding to a request from the CEO, provided confidential information on employees to an attacker who apparently intended to use it to steal their identities. A new report from ProofPoint has concluded that the use of CEOs is declining for this kind of attack, and that sounds like good news, until you read further and realize that this is because attackers now have the ability to identify supervisors and more tightly target these phishing attacks using the names of more immediate superiors. You can no longer be sure the email you are receiving is from the person on the email, regardless of who they are or where it appears to have come from.
  • Morphisec: Rethinking Endpoint Security Feb 14 I've been in, around, or covering security products ranging from physical tools to cyber security tools for much of my life, and one thing remains constant. We really don't rethink our approaches very often. We also tend to keep doing really stupid things even when we know they aren't working and might be making things worse. For instance, giving security guards guns, knowing there is no budget to train them and that you don't exactly get top-level employees at minimum wage (one of my guys killed a transformer while playing with his gun in the bathroom). We've known for some time that we can't keep up with malware, that perimeter defenses are inadequate, and that we won't staff the manpower needed to track down the alerts our SIEM products report, particularly on the client.
  • Apple's Class-Action Lawsuit: Never Intentionally Break Your Product Feb 10 Apple has been sued for allegedly breaking FaceTime on iOS 6 and iPhones running earlier versions of iOS in order to cut costs and force upgrades. If this turns out to be true, it will be far from the first time I've seen this strategy implemented. And it always has turned out badly. Let's talk about why you never intentionally break a product in order to extort money out of a customer. (The word "extort" should be your first clue.)

More IT Business Edge blog posts »

Rob’s Articles

  • Not investing in employees' mental health is bad business CIO | Feb 17 A series of studies shows that millennials and CEOs have something in common: depression. Columnist Rob Enderle writes that not investing in them isn't just bad business, it is stupid management.
  • How To Break The Apple Google Smartphone Dominance In 3 Easy Steps TG Daily | Feb 17 Earlier today I read yet another article on how the Smartphone market is dominated by two vendors, Google with around 84% of the market and Apple with 17% of the market, making it impossible for anyone else to enter. It is interesting to note that when we had the great iPhone lead Smartphone pivot last decade they took over leadership from Microsoft, Palm, and RIM (BlackBerry) who were dominant at the time and they basically repeated what happened in the PC segment with the only exception being Google taking Microsoft's place as the company that first copied and then displaced Apple.
  • Intel's CEO Steps Up to Strengthen Brand Datamation | Feb 16 Brian Krzanich is taking on a more visible role, a decision that could serve him well later in life.
  • Why the New LG Watch Sport Is More Magical than the Apple Watch techspective | Feb 14 The success of Apple over the last decade was due to two major aspects of the company. Steve Jobs' unwavering focus on creating products that could be perceived as magical and the practice he implemented of cannibalizing an existing successful product to create something better. The iPhone was everything the very successful iPod was and more. This was broken by the iPad which was basically a bigger iPod and the Apple Watch which didn't really build on any of the earlier products. But if you look at the new LG Watch Sport, it basically builds on the smartphone and it can be a standalone offering having built in cellular capability and working much like the iPod originally did as a stand-alone device with the potential to grow into much more.

More articles »

Rob Enderle on…

Intel and its fourth quarter results

[Intel had] "an impressive quarter." [The performance of the company's PC segment suggests] "the belief that [the PC market] has bottomed and is, again, moving toward growth."

Cloud computing, internet of things boost Intel's results San Jose Mercury News

Yahoo's breaches and the Verizon acquisition of its main operating business delay

"The bigger things are the breaches; those have Verizon reconsidering the deal—I think the merger is at risk; the delay would point to that as still a possibility."

Yahoo delays sale of core business to Verizon AFP

Updates to Google+

[While positive, the changes are more] "along the lines of a hotel saying they're going to repaint the bathrooms and get rid of the smell. They may lead fewer people to leave the service, but aren't compelling enough to bring people back.

Google Gives Google+ Some Nips and Tucks TechNewsWorld


[The problem with Twitter is they aren't making enough money.] "When you're losing your executive staff and you're doing layoffs to break even—that's selling off your future. Layoffs are not a way to grow. They are trending in the wrong direction."

Can Twitter remain a viable business? CBC Radio

Facial recognition technology

"It's going to eventually replace passwords and fingerprints. It will be in everything. Today's 2D is not very reliable, but with increasing 3D reliability, we'll start to get something that's useful."

Los Gatos startup debuts 3D facial camera San Jose Mercury News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell