Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Dell New York Monitor Event: Attracting Millennials with New PCs and Peripherals Oct 12 This week, I was in New York for a Dell Monitor event and realized we really don’t talk about peripherals that much anymore, which is kind of weird, given that they remain a primary way we interface with technology at work. Most of us have mice that likely have more dead skin cells on them than the plastic they were made from, keyboards where several keys just don’t seem to work right thanks to spills and dirt, and monitors that are well behind the times in terms of ergonomics, performance, safety and wire management. I’m not like that myself, as I use a custom-made AZIO mechanical keyboard, I swap out mice at least once a year, and my go-to monitor is a Dell 43” beast that was designed for trading floor use. The sad thing about this monitor is that I find I’ve become so wedded to it that I don’t like to work from a laptop anymore and, instead of working outside by the river that flows behind my house, I stay in my office. This massive screen real-estate allows me to be far more productive and the drag of a smaller screen is so annoying I’ve traded off working outside to avoid it. Like me, millennials appear to be far more focused on hardware quality as well.
  • BlackBerry and the Importance of Securing the IoT Future Oct 5 I’m in New York this week on a whirlwind tour of vendors. I began this week with HP and its amazing Spectre Folio, then with Microsoft, which refreshed the Surface line, and I fell in love with the new headphones (seriously, they were amazing). But the event I’ve been looking forward to is the BlackBerry Security Summit. John Chen, BlackBerry’s CEO, is one of the most interesting CEOs to watch because he speaks his mind, and I’ve always thought he’d be fun to work for or with.
  • Digging into Microsoft Ignite Satya Nadella Keynote Sep 24 This week, I’m at Microsoft Ignite in Orlando, Florida, along with tens of thousands of folks, many from the West Coast who are likely again surprised at how early 9 a.m. is on the East Coast. Before the keynote, we were treated to a session with Walmart and how that huge operation is working with Microsoft and Azure to better compete with Amazon and its AWS offering. I found this interesting because, in a way, that is a competition between models. Walmart and Microsoft is the more traditional vendor/customer solution while Amazon/AWS is effectively one company. Given that there is often competition for resources when a solution is internalized like it is at Amazon, while the customer/vendor relationship is more formally defined it will be interesting to see, in a few years, which turns out to the more efficient. But what is also clear is that Walmart would likely avoid AWS because it is from a competitor and be attracted to Microsoft instead. As Amazon grows, I wonder how much business AWS will lose simply because other large firms don’t want to fund their competition?

More IT Business Edge blog posts »

Rob’s Articles

  • NVIDIA Hyperion: At Last a Self Driving Car Kit in a Box techspective | Oct 14 Self-driving cars are coming, and I can hardly wait. The idea of being able to sleep on a drive down to Southern or Northern California or just send my car down to meet me when I get off the plane is as compelling as never having to drive myself in traffic again. One of the big issues in any emerging market is that there is a distinct lack of skills surrounding every aspect of it and the more complex the solution the bigger this problem becomes.
  • Microsoft's massive and important pivot to transparency Computerworld | Oct 12 Microsoft's new focus on prevention and disclosure is paying off.
  • AMD Steps In To Cover Intel's Massive Chip Shortages TG Daily | Oct 12 Will Andy Grove Return From The Dead To Slap Folks Around?
  • PC Innovation Is Back TechNewsWorld | Oct 8 There were two interesting product launches last week. HP delivered what is pretty much a clean slate rethinking of the 2-in-1 PC with the HP Folio, and Microsoft unveiled a refresh of its Surface Line. Both firms made a big deal of the fact that their products were much better than their Apple counterparts -- but Apple has been treating PCs like a drunk uncle for some time now. Basically, I think the folks at Apple are embarrassed they still make PCs, which is both sad and ironic, since Apple basically launched the PC revolution. No one told HP and Microsoft, though, and both effectively have been racing to see which could build the best alternative to what Apple would be making if Apple cared.

More articles »

Rob Enderle on…

IBM’s Watson’s pretrained AI tools

“Offering pretrained solutions for various industries is a big deal. It represents a significant maturing of the Watson platform. Training is where AI deployments get hung up.…Getting the system to this phase is anything but trivial. Once there, machine learning can allow the replication of an unlimited number of systems.”

IBM Releases Pretrained Watson AI Tools in Several Industries PC Magazine

Qualcomm accusing Apple of IP theft and providing chip designs to Intel

“On top of the malware coverups, the manufacturing problems, the CEO firing and the apparent inability to replace him, this makes it look like the Intel board is extremely negligent.…IP companies tend to get really upset about theft, and I expect they will take the gloves off now.”

Qualcomm accuses Apple of stealing its mobile chip designs, giving them to Intel SiliconAngle

Qualcomm accusing Apple of IP theft, providing chip designs to Intel

“On top of the malware coverups, the manufacturing problems, the CEO firing and the apparent inability to replace him, this makes it look like the Intel board is extremely negligent.…IP companies tend to get really upset about theft, and I expect they will take the gloves off now.”

Qualcomm accuses Apple of stealing its mobile chip designs, giving them to Intel SiliconAngle

Recent IBM and Google AI announcements

"There are three levels of failure for AI algorithms: integrity of data, integrity of algorithms and the decision-maker. These tools are just initial efforts to improve AI algorithms and will mature and refine in the coming years; getting them out to the market and developers was an important step."

Big tech is rolling out tools to counter AI bias. Is it enough? CIO Dive

Whether Amazon should split in two, separating AWS and e-commerce businesses

"Separation would mean changes, and one of the big rules in business is that if something is working well, leave it the hell alone or you might break it.” [A split] “would introduce new variables, increase costs and introduce inefficiencies that didn’t exist."

Should Amazon Split Up? 3 Pros and Cons US News & World Report

Facebook and its efforts to fight election meddling and fake news

"[B]asically an arms race, and Facebook is massively overmatched. When you're rolling against the governments, the efforts of any company are likely inadequate.…It's like Whack-a-Mole but with a million moles that are feverishly reproducing."

Facebook Goes Into High Gear to Fight Election Meddling, Fake News E-Commerce Times

Advising Services

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell