Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • Samsung Galaxy Fold vs. Microsoft Surface Duo techspective | Oct 12 Foldable phones are now a thing, and both Microsoft and Samsung are chasing this opportunity in a reasonable effort to take even more market share from Apple. Samsung Galaxy Fold is arguably on its second version, and the Surface Duo phone’s release is still around a year out. As a result, we’ll mostly focus on both companies’ approaches to the foldable screen and why one approach may be better, for a phone anyway, than the other.
  • HP Launches Strong Chrome Enterprise PC Line TG Daily | Oct 11 There is no doubt that what we knew as the PC segment is now moving aggressively to the Cloud. It is fascinating how long this has taken, though, as both Oracle and Sun tried to make this move back in the 1990s, and while their vision was strong, their execution fell well short. The issue was that the networks and servers of that time couldn’t handle the load; they lacked enough I/O suggesting the company with the best solution, IBM with their mainframe, would have been ideal, but they didn’t even want to play and instead exited the desktop segment.
  • Lenovo X1 Carbon: Arguably Best Laptop the Company Makes eWeek | Oct 11 The ThinkPad X1 is for those who want long battery life, light weight and a laptop that will both show well and perform well (but not for gaming).
  • Is xCloud—the Xbox game streaming service—a glimpse at the future of the desktop? Computerworld | Oct 11 The advancements Microsoft will have to make to enable their xCloud gaming effort will benefit the virtual desktop effort as well. Why that’s a good thing…

More articles »

Rob Enderle on…


"It’s too soon to know if 5G will be life-changing. There are many enhancements, some worth the cost, but not everyone will benefit right away."

5G is a groundbreaking new technology (or is it?) Fox News

Facebook’s new Portal and Portal TV

"The downside is Facebook -- and for a company that has a horrid reputation with regard to privacy, this is way too much access to your private information." [Getting a Portal TV would be] "like giving a criminal access to your bank account. If they stole from you everyone would think you were an idiot."

Facebook's New Portals: More Ways to Follow TechNewsWorld

How face-to-face meetings trump video conferencing

“Even though technical issues of cost, performance and connectivity have been solved, social issues remain .... Side meetings, individual breakouts and even social interaction after meetings are not addressed by current video conferencing solutions.”

How To 'Disconnect To Connect' And Boost B2B Tech Sales Forbes

Pine64's product line targeting developers

“Think of them like you would a class ring or a secret handshake. Having one means you are part of a group with a very specific skill set.” [The developers really get to know their customers. In turn, those customers know the developers are focused on them. So using the products means they belong to the group, Enderle noted.]

Pine64 Teases $25 Linux Smartwatch LinuxInsider

Investigation into whether Google stifled online advertising and search competition

"Google's dominance alone justifies an investigation just to ensure they aren't mis-acting, but the evidence they are is damning."

50 AGs Gun for Google in Antitrust Offensive E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell