Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Threadripper 2: A Workstation Processor Second to None Aug 8 Threadripper, AMD's top of the line desktop processor, has an interesting back story in that it was created by a group of engineers who just wanted to do something amazing. In a skunk works project, these folks went out and created a 16 Core/32 Thread monster that set Intel back on its heels. The irony of this was that back when Intel had IDF, the then CEO Paul Otellini got up on stage and basically declared a core war, arguing that Intel planned to move aggressively to massively multi-core parts, and then didn’t, largely because the software wasn’t ready. Since then, multi-core programing became a thing and while most would never use the 16 cores the original Threadripper had, AMD doubled down in an “in your face” like move with its new offering, which has 32 cores.
  • Why Facebook (and Others) Should Look to IBM to Save Them from Privacy Mistakes Aug 2 I doubt Facebook is going to last the decade, given that its problems continue to snowball. On paper, the U.S. government should own the company for violating its own consent decree ($1.2M per user violated and the users are 85M) with regard to protecting personal information. The corporate valuation set records for how far and fast it dropped (and triggered expensive litigation). The reputation of the firm and its CEO have dropped dramatically to historic lows. I think the entire data-funded social market is at risk because it puts at cross purposes revenue and privacy. Revenue generally wins, but if caught, that win could be catastrophic for the company as it could result in fines, penalties and judgements that could consume the firm.
  • The AI Primer That Everyone Should Read July 26 I just finished The Fourth Age: Smart Robots, Conscious Computers, and The Future of Humanity and I was impressed with the breadth and depth of this book. Author Byron Reese, publisher of GigaOm, does an excellent job of framing how we got to where we are, what the job risks may be, and what the future will probably look like. On this last I expect he’ll be wrong, not because of a lack of work or focus, but simply because there are way too many moving parts at the moment to make an accurate prediction. However, regardless of the accuracy of the prediction, the book points out areas that you should be aware of to anticipate the 4th and 5th technological ages and that should allow you to substantially mitigate the related risks and prepare for what will undoubtedly change in how we work, and what services are available to us personally and collectively. And we better learn to be flexible because the world is about to be massively changed.

More IT Business Edge blog posts »

Rob’s Articles

  • The Lenovo Smart Display vs. Amazon Echo Show techspective | Aug 7 I'm a big Amazon Echo user, I basically have an Echo in every major room in the house. I have two Echo Shows one in the Kitchen and one in my office. The Echo product line is pretty good, but it does have some issues. For instance, when Amazon licenses their platform out—like they did for the Sonos One and Sonos Beam—they reduce the number of features so, while you get a better speaker, you don’t get as advanced an Echo experience. One obvious missing feature is the ability to rename the product so that when you say the wake-up word, “Alexa,” only the Echo you want to talk to wakes up as opposed to one in the room you aren’t in.
  • Tesla Goes Off The Rails TG Daily | Aug 7 In my community there is an actual ongoing debate whether Elon Musk has a substance abuse problem because the guy has been drifting a tad too much toward the wrong side of crazy. Flame Throwers, Surf Boards (both of which sold out) seemed a bit over the top given none of his companies are profitable and Tesla’s cash burn rate was well past the level that would concern most of us. Given California goes up in flames on a regular basis the Flame Thrower in particular looked at least tone-deaf particularly given California is Tesla’s biggest success story of late. (To be fair neither of these backfired on the guy but both were unneeded distractions at a time when Tesla, and Musk, need to be focused like a laser on profitability.
  • Behind Apple's Trillion-Dollar Company Numbers TechNewsWorld | Aug 6 Apple is one of the most popular and powerful companies in the United States, and last week it became the most valuable as well. That news brought back some personal memories of my time at IBM, when it was the most powerful and valuable technology company in the world. For a long time, it seemed virtually untouchable.
  • HP Acquired Apogee—Here's What the Company Did Right Datamation | Aug 3 Investing in printer R&D despite a market decline left the company in good shape.

More articles »

Rob Enderle on…

Panasonic's Toughbook handhelds

"The Panasonic Toughbook nameplate has been in sharp decline for a while, and [Panasonic] really needed to update and expand its lines, but they have lacked the will and the funding to do that. … The positive impact of these offerings … is limited by Panasonic's unwillingness to invest in the market."

Panasonic Rolls Out Thinner Toughbook Business Handhelds eWeek

The impact to Google of the EU's $5 billion fine

"The shares didn't move because the market viewed this as a one-time event."

Why a $5 Billion Fine Won't Handicap Google US News & World Report

Broadcom's plans to buy CA

"There is no strategic value for Broadcom to acquire CA other than it will be an incredibly difficult merger and it will screw up the financials for months. … I think it is likely this is being used to conceal what could be an ugly financial reality underneath all these mergers. This one stinks to high heaven."

Broadcom Surprises Industry With $19 Billion Bid for CA Technologies eWeek

Diane Bryant leaving Google Cloud and the possibility she could rejoin Intel

[Bryant was] "the strongest candidate for a job before (Krzanich) and was far more successful than him and very well-regarded inside the company," [said Enderle.] "Second, she’s a woman, which I think Intel could use right about now."

Google Cloud COO departs, fueling speculation that she's in the running for CEO job at Intel San Jose Business Journals

Dell's approach to going public again

"It gives them another tool in their portfolio. Michael wanted a method to be able to trade shares without the frustration of an IPO and being afraid of revenue and profits that most public companies have. On paper, it looks like he’s figured out a way to do that."

Dell is returning to public trading Austin American-Statesman

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8560 Office
(408) 832 6326 Cell
(541) 382-3973 Hard Line
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell