Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • NVIDIA, the ITC, and Litigation Lessons from the Trenches Apr 16 Fortune has an interesting article this week titled “Sex, lies, and CEOs: The hefty price of executive indiscretions” based on a study titled “The Agency Costs of Managerial Indiscretions: Sex, Lies, and Firm Value” released last December by a number of universities. Both hit a chord with me as I’ve had to deal with a number of such indiscretions over the years. Most of them are funny at a distance and a nightmare up close. Here in the Silicon Valley, we have an inside joke that every CEO position comes with a mistress and this study showcases that such a practice is absolutely not a good thing.
  • Law Enforcement Is Powerless Against Cybercriminals: Ransomware and Scams Apr 15 We live under the perception that we are safe. We think that with a press of button (well, three of them—as in 911), we can get timely help when we need it and that someone is looking out for us. But with the reduction in funding to law enforcement and ever more capable crooks, that perception is false. Whether you are in charge of security for your business or worried about your home, kids, parents, spouse or just yourself, you need to readjust your perception. We are pretty much on our own—particularly when it comes to cybercrime—and if we don’t step back and think through this, pretty soon someone we love is going to get screwed out of a lot of money, our companies’ networks will be compromised, or our own bank accounts will be made much thinner as a result.
  • The Backstory on How Dell Displaced Apple in Sparksight Apr 8 People tend to get stuck in a mindset about a vendor. Even though they may seem to accept that vendors change people, strategies and personalities over time, their perceptions of that vendor as a whole are rarely challenged or changed. For instance, I drive two Jaguars; the older one was basically built by Ford and the newer one was built in a factory run by folks from Mercedes. The second one is even better, yet folks ask me about reliability issues as if the cars were still built by British Motors. No tighter connection exists between people and a brand than with Apple and its loyal customers. The firm maintains the highest loyalty scores of any company, even though Tim Cook runs the firm very differently than Steve Jobs did, and the fact that after Jobs passed, a huge change was made in the firm's staffing. Whether better or worse, the Apple that exists today has to be different from the one that existed last decade. It is fundamentally a different company. Yet most don't see it that way. This was exemplified when I was briefed as part of Dell's advisory council on its win at Sparksight, a firm that has been outspoken in its support of Apple and has been a long-time Apple shop. For an Apple shop to shift to Dell is one of those 'dog bites man' stories you don't get often. I think it reflects that both firms have changed. Dell isn't the firm it was last decade, either.

More IT Business Edge blog posts »

Rob’s Articles

  • We'll Soon Live in an Imaginary World TechNewsWorld | Apr 20 We are surprisingly close to a quintessential moment when we'll suddenly wake up and realize that the stuff we are seeing isn't real and that we really don't care that much that it isn't. The images that shape our lives and personalities increasingly will be manufactured. We'll be able to come close to walking in other people's shoes and, perhaps, better understand them.
  • Predicting the future: Why flying cars, robots, and AI are finally almost here Techspective | Apr 17 I was at a dinner earlier this week talking about a joint study EMC did with the Institute of the Future on what to look for in terms of changes in 5 years. I kind of walked away with the perception that if you aren’t a Chinese company you are likely screwed since this was the second presentation this week which showcased just how much more aggressively Chinese companies were positioning for the future and that the Chinese Government, in sharp contrast to the US Government (and most others) was aggressively working to increase this competitive advantage not cripple the companies in their country. Something to ponder as we drop into an election cycle.
  • Anticipating the digital future CIO | Apr 17 What will the digital economy look like in five years? Spoiler alert: Rob Enderle writes that If the trends don't change, the odds are pretty good you’ll be working -- or thinking of working -- for a Chinese company.
  • The Churchill Club and The Amazing Stories of Intel Capital and the Silicon Valley Bank TG Daily | Apr 15 This week I attended an interesting dinner put on by the Churchill Club showcasing the thoughts of Greg Becker the President and CEO of Silicon Valley Bank, and Arvind Sodhani EVP for Intel Capital. They waxed eloquently on some of the history from both firms and there were a number of interesting facts that came out on whether we are on a tech bubble, on Intel Capital’s amazing success, and on why China is going to kick the US’s butt everyplace thanks to the US Government.

More articles »

Rob Enderle on…

IBM and cloud computing

"I don't think the market knows what the endgame is yet, which is always a bigger problem for a larger firm. The smaller firms ... a lot of them fail along the way and we remember the ones that survive. With the big firms, it has to survive; it doesn't have the option of failing and reemerging as another company."

Why the IBM Stock Price Is Rising Right Now NASDAQ

Apple being included as part of the DJIA and its weighted placement in the top five

"Technology is one of the main drivers of the U.S. economy. Tech is one of the primary sectors with which the U.S. retains a competitive advantage over the rest of the world."

Apple joins Dow, symbolic of tech's rising influence in U.S. economy Silicon Beat

Microsoft shifting from Internet Explorer

"Microsoft has split the mission. IE looks back and assures the best backwards compatibility and Project Spartan goes to war against Chrome. … This is the only way to get to a solution with minimal compromises — and compromises have been killing IE."

Microsoft Laying Internet Explorer To Rest for Good NewsFactor

Virtual reality

It is the future of entertainment...It could revolutionize remote education and telemedicine ... Virtual reality would be a powerful ad revenue generating engine, placing ads in places where you couldn't avoid them. ... The next Facebook could be a virtual reality firm.

Google, Facebook racing for virtual reality launch Computerworld


The entire category needs a breakout product. Right now, there's a lot of noise. The last couple of years, younger consumers have walked away from watches in general. So not only does this category have to establish itself, it has to offer a counter-trend to use watches instead of phones.

Can Apple Watch reset consumer preferences? Los Angeles Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
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San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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