Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Baseball Insider Corporate Espionage: Making Sure You Aren't Next Jun 17 With a successful major security breach happening nearly every month now, it is easy to start treating this as noise, but that could be a career-ending decision. The news this week wasn't just on the Cardinals hacking the Astros but also on Congress asking for heads to roll on the Chinese hack that compromised the information of a massive number of federal employees.
  • Surface Hub: Rethinking Videoconferencing and Collaboration Jun 16 Last week, Microsoft released the details surrounding the new Surface Hub video collaboration/conferencing system I'd seen up in Redmond earlier in the year. I've covered videoconferencing since the late 80s, and this is really the first time I've seen a solution that rethinks the basics of what a videoconferencing system should be in the age of high-definition touchscreens and cameras and network performance that we couldn't even dream about a decade ago.
  • Augmented Reality: Surprisingly Ready for Business First Jun 12 This last week, I was at the Augmented World Expo, where they promised to give us all super powers. This kind of goes back to the beginning of augmented reality (AR) and virtual reality (VR), and games where you suddenly can be super heroes. However, the game stuff still pretty much sucks, based on what I saw at the conference. What didn't suck were the practical applications of the technology. The idea of being able to provide services remotely, in particular, struck me as incredibly useful even from a personal standpoint. It's 90 percent of the benefit of teleportation, at least with regard to getting something done, and anything that keeps my butt off an airplane has my attention.

More IT Business Edge blog posts »

Rob’s Articles

  • How to stop the security breach tsunami CIO | Jun 19 Are you really doing all you can to catch data thieves and prevent security breaches? Columnist Rob Enderle says if you haven't deployed a user-based analytics program you are not doing all you can.
  • AMD creates amazing powerful PC design with Project Quantum techspective | Jun 18 One of the best times of my life was covering PCs when Pat Gelsinger was in charge of innovation at Intel. He would have an annual competition for designers to create amazing things that few could afford but we all could lust after. Today firms like Alienware do create uniquely designed products but up until now the chip makers just haven't been that aggressive at pushing the boundaries. Well that just changed, AMD just announced Project Quantum and this is an amazing PC that sets the bar for future desktop PC designs. It's small but it is also incredibly powerful and it represents a new system architecture that blends aggressive cooling with the coolest small design I've ever seen and the first PC designed from the ground up for Virtual Reality.
  • E3: The Back Story--Are We Witnessing a Blockbuster/iPod Moment? TG Daily | Jun 17 One of the things that fascinates be about industries is how you can often see a disaster coming from outside and you are pretty sure no one in authority inside an industry even saw it coming. Take the iPod or instance, when it arrived it was pretty clear that CDs were going to be toast and when the Walk-Man showed up years before that LP records were going to be gone. More recently the arrival of Netflix meant all of those DVD rental stores that were more prevalent than Starbucks would soon go to that big retail graveyard in the sky. There are two technologies that suggest the games and platform we have been looking at this week may not be around in two years. Streaming and VR.
  • Self-Driving Car Wars! TMCnet | Jun 15 China and the U.S. are in a race to see who can get self-driving cars on the road first in mass and while the U.S. is ahead technologically, China has its government behind the effort suggesting they will actually get there first. There is more than just bragging rights at play here however as self-driving cars will bring with them massive changes in the auto industry, Internet of Things (IOT) market tied to smart cities, and they'll likely have a significant impact on the productivity of the country (not to mention the mortality rate) of the country that gets this done first.

More articles »

Rob Enderle on…

How the future of computing will involve switching from copper wire to beams of light and Stanford's research in this area

"Anything that removes this much heat from the process is going to be a godsend."

Stanford researchers could beat computer heat problem with light-based chip design San Jose Mercury News

Facebook's new Instant Articles and search that allows users to find and share links

[By having original content, Enderle believes that Facebook can retain eyeballs and advertising dollars much more aggressively.] "It makes it a more powerful and engaging platform for folks that like to share and talk about unique content."

Facebook's Link Search Could Lower Google's Traffic Benzinga

The Verizon/AOL deal

"This appears to be more a response to Google and T-Mobile competitive threats, and the net neutrality angle is a stretch. However, you can certainly imagine that Verizon will give its own properties preferential treatment over its own networks.?

Why Verizon's Deal to Buy AOL Is More About Competition Than You Think The Street

Twitter amending rules to crack down on trolls

[Twitter] "needs to figure out a solution before attorneys figure out how to sue them successfully if somebody gets harmed as a result of the threats. ... Doing this even-handedly is always going to be a problem for Twitter. It's a nightmare to do it right, but it's a nightmare not to."

Twitter's Timid Anti-Trolling Tweaks TechNewsWorld

Google searches via mobile devices now being more common than searches on PCs

"I think this is a watershed moment. ...The smartphone is increasingly becoming our digital assistant and this search trend is a precursor to a future where many of us will likely depend on it exclusively."

Google Says Mobile Searches Beat Out Desktop Searches CIO Today

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
389 Photinia Lane
San Jose, CA 95127
(408) 272 8560 Office
(408) 832 6326 Cell
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


View Larger Map »