Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • What We Don't Get About Microsoft Azure Jul 22 While I was at BlackBerry's Security Summit, I spent some time at the Microsoft Azure booth. I don't think we fully get what makes Microsoft very different from Amazon and Google at the moment. At scale, it is likely the only company offering a cloud solution that is truly robust enough to be trusted in what has become an incredibly unsafe world. Let's chat about what makes Azure very different from what Amazon and Google offer.
  • Thoughts on 2016 BlackBerry Security Summit Jul 19 I'm at the BlackBerry Security Summit this week, listening to the unusual keynote by BlackBerry Executive Chairman and CEO John Chen, who, like me, is an extemporaneous speaker. That tends to be a bit more fun than the more common scripted talk, but it can roll off the rails at times and you have to feel for the PR folks who are likely sweating bullets as a result.
  • Tetration Analytics: Cisco's Secret Migration Weapon Jul 13 I spent the last few days at Cisco Live, Cisco's customer event, and C-Scape, its analyst event. At both, I had a lot of one-on-ones and walked away with a better sense of what is working well at Cisco, and what is not working so well. I also had a bit of a surprise. I met with a fascinating guy, Yogesh Kaushik, who is the senior director over Tetration Analytics. The product evidently started out as a security tool, but Cisco found that it also did wonders for difficult application migrations. A couple of big customers pushed the firm to pivot to this opportunity. It's quite a difference in mission, though Tetration Analytics probably still will also be a ground-breaking security tool.

More IT Business Edge blog posts »

Rob’s Articles

  • Corning Gorilla Glass 5: Soon Your Phone Will Be Invulnerable techspective | Jul 22 Gorilla Glass 5 launched this week. With every version of Gorilla Glass this product becomes nearly twice as hard to break as the prior version. Given the glass only accounts for around one percent of the overall cost of the phone—according to Corning—and we all have likely experienced the sudden shock of a broken screen resulting in either needing a new phone or screen (and losing the use of our phone in the meantime), it might be worth waiting to buy that new smartphone until the second half of the year when phones using this new Gorilla Glass show up.
  • Clinton wins, how analytics cost Trump the election TMCnet | Jul 22 Columnist Rob Enderle takes a look into the future, a future in which Hilary Clinton became president and Donald Trump didn't. It all came down to analytics.
  • Auto ISAC: Creating A Car Smarter Than You TMCnet | Jul 19 There is a pretty good chance that your existing car uses QNX, which is Blackberry's operating system. Interestingly, the most common places you'll find it is in nuclear power plants, automobiles, hospitals (medical equipment), defense, utilities, and, of course, Blackberry phones. This is why I found myself in a connected car session at the Blackberry Security Summit in New York listening to what is going on with Auto ISAC—the organization driving the standards which will define the next generation car. This car is expected to drive better than people do. It is interesting to note that Tesla, one of the most advanced car makers in the world, and one that just lost a driver due to Autopilot shortcomings, isn't a member. That seems a tad unwise because, even if you don't use the standards, the lessons on how to secure the technology and ensure drivers and passengers remain safe should be a high priority right now.
  • Rudy Giuliani, BlackBerry Security, IoT Insecurity and the Changed Unsecure World TG Daily | Jul 19 This week I'm jumping coast to coast to see the BlackBerry Security Summit. The guest keynote speaker was ex-New York Mayer Rudy Giuliani and the guy looked beat having flown in himself at 2AM from the Republican National Convention. There were a couple of things that jumped out at me during the various presentations so I'll toss in some highlights.

More articles »

Rob Enderle on…

Why Intel's purchase of McAfee was a misstep

"They wanted to build security into the processors…Intel didn't seem that interested in the majority of McAfee's business, and virtually all marketing was cut for the products with the combined impact of badly damaging McAfee's sales. In the end, this became an example of how not to do a merger."

Report: Intel May Be Shopping Security Division TopTechNews

Twitter acquiring Magic Pony

"With this they can take an event like the Orlando shooting and collect, near instantly, all the user-created video and pictures into a single stream and provide a level of coverage a network would envy. You could literally watch the stories emerge through the virtual eyes of the folks there."

3 reasons Twitter just bought machine-learning startup Magic Pony CIO

Facebook Messenger's redesign to provide an experience that would be better than the mobile Web, without the need to download additional apps

"That's the promise of a Web-based approach —none of those pesky apps." [However, working offline] "could be problematic as a result."

Facebook Gives Messenger More Jobs to Do TechNewsWorld

Government-collected data on device use

"Desktop computing is on rapid decline except for folks over 65, which suggests that as we age we tend to favor machines that we go to, not machines we take with us. The PC industry in general should love the 65-plus group because this group loves all PCs."

Women use tablets, men prefer Smart TVs, says revealing US data Computerworld

Microsoft acquiring LinkedIn

"Microsoft is the only legacy tech company that seems to get why Amazon has been so successful—largely by going around IT and marketing to line managers and users directly. LinkedIn talks to those same people en masse and this should give Microsoft a much stronger voice…than Amazon has."

Microsoft Expands Enterprise Social Media With LinkedIn Acquisition Forbes

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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