Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Apple/IBM vs. Google vs. Microsoft: Who Wins the Battle for the 2020 Desktop? Nov 21 A decade ago, if I'd even suggested that Microsoft would have been at risk from an Apple/IBM partnership and a dot-com company, folks would have laughed me out of the room. Back then, Microsoft had better than 95 percent of the desktop, the browser market, and was dominant in email, as well. Things have sure changed in the last decade. With ever more capable mobile devices, both Apple and Google can argue that they have a bigger personal technology footprint, even in the enterprise. And while Windows remains dominant on PCs, we just had several years when a large number of folks argued that the PC was effectively dead.
  • Dell and Intel Move to Take IoT Lead with Silicon Valley Effort Nov 19 In the old Palm headquarters in Silicon Valley and just down the block from Echelon, the company that was the leader in enterprise Internet of Things (IoT) before we even had the acronym, Dell took up the "connect the world" rally cry, with Intel close by its side, in a credible effort to corner the next-generation IoT market. Intel, which is also headquartered nearby, has had a massive push going in this this area for some time, with some of the most advanced sensor efforts, and it's been struggling against an aging infrastructure of distributors who don't want to learn new skills or use new tools, no matter how much better.
  • BlackBerry’s John Chen Kicks the Company into High Gear Nov 13 This week I’m at BlackBerry’s analyst event in San Francisco. A lot has changed over the last couple of years. The company has moved from a cash burn rate measured in the low billions to one in the low millions, and it is no longer in danger of going under. It has been able to maintain an R&D budget in the billions, and today was a coming-out party for some of the things coming from the effort. BlackBerry remains the market leader in mobile management and security, in terms of number of mobile devices covered, and remains the only platform that is trusted deeply by the U.S. government. Its new BlackBerry Passport phone is sold out and on supply constraints, and John Chen, the effervescent CEO, is showcasing his pride for his company and people because they have come through for him. Here are some of the interesting thoughts from the event.

More IT Business Edge blog posts »

Rob’s Articles

  • Why Vendor Commitment Is Important (or Death by Google Glass) CIO | Nov 21 If a vendor can't showcase what it does, do what it says or has the attention span of a 4-year-old, avoid that company, writes Rob Enderle, who said that point was driven home this week at Demo 2014.
  • Apple vs. BlackBerry: Has BlackBerry Taken Apple's Place? TG Daily | Nov 18 Go back a little more than a decade and Apple was a company in the middle of a turnaround with a relatively small group of very loyal users who relished in their difference and that fact that "the rest of us" weren't like everyone else. The Apple faithful were unique in terms of their interests and Apple delivered a unique MB3 player and then a phone that embraced that uniqueness with a focus on entertainment. You could say that Apple's success arose out of the iPod revolution and transformed an industry.
  • Christmas Drone Buying Guide TMCnet | Nov 18 As we approach the Christmas buying season I figured you would find it handy to look at several product categories for gifts you might want to give or receive. This week we will talk Drones, which are pretty cool as long as you don't use them in a creepy way to look through neighbor's windows. A friend of mine uses his drone to herd his chickens, which I'm sure does wonders for their egg laying capability but looks like a ton of fun.
  • Nvidia Launches a New Mobile Device Age TechNewsWorld | Nov 17 I can see a time in our short-term future when we will need to carry only one connected device, and that device will do everything better than the three devices we are now used to carrying can do. Better battery life, lower cost, less aggravation, and improved convenience will be features of the coming age -- and with Nvidia's announcement, that age starts now.

More articles »

Rob Enderle on…

IBM and Twitter’s partnership

"Twitter needs to be able to show added value," [said Rob Enderle of technology research firm Enderle Group, adding that the site] "is a real-time measurement of what the public is interested in at any given time. It could be incredibly useful in politics."

Why are IBM and Twitter joining forces? CBS News

Dion Weisler, new leader of HP, Inc.

[Weisler is credited with helping to turn Acer into a firm that] “scared the other OEMs half to death.” [At HP,] “he turned the PC unit from a liability into an asset in a few short months.” “He could have a massive hit if he can get HP’s potentially market-leading, high-speed 3D printer to market.”

Who is Dion Weisler? Fortune

IBM’s Q3 and CEO Ginni Rometty

"When you ... come in with results the market is unhappy with, then that puts much more pressure on her, but she bought herself more time by selling off the micro-electronics business. ... She is struggling to readjust to an ever more mobile and cloud business, which caught most of the industry by surprise."

IBM struggles to reinvent itself in an age of cloud Reuters

Amazon opening New York City retail store

"Even the Apple Store carries non-Apple products. They'll showcase Amazon, but also show off the breadth of Amazon's catalog."

Report: Amazon to open retail store in NYC USA Today

Google's streaming music service potential

"Google has been doing a lot of work with artificial intelligence and they’ve been pulling music off of Android devices so they know what people listen to. I expect they will combine the two things and create a better discovery engine that will do a better job surfacing music you didn’t know that you’d like."

Google finding its rhythm with streaming music service Computerworld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
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San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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