Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • IBM's HPC Advantage And The Path To Quantum AI techspective | August 16 IBM is pretty much the father of technology in the US. They, for the most part, were critical to the US gaining dominance in this segment, and they are one of the few companies thinking strategically enough to help assure that dominance in the future. The issue in the market is the rise of hedge funds to control most of the US technology firms, and the focus of those funds is on quarterly results, not strategic initiatives. In effect, and in my opinion, these hedge funds are effectively selling off the US’s future to make a buck.
  • Cisco And The Move To End Homelessness In Silicon Valley TG Daily | August 16 The US Government has been relatively ineffective at ending some of the largest problems in the United States, and some tech companies are stepping up to fill the gap. These efforts reflect an interest in improving the world we all live in not just cashing in on the latest tech craze or boom. One of the companies at the front of this effort is Cisco last week their Corporate Affairs SVP Tae Yoo was outspoken about how the company isn’t shying away from one of the most visible problems in the Silicon Valley. That problem is Homelessness, and you don’t have to drive far to see people who are unable to afford a home in what is one of the most expensive places to live in in the world.
  • Microsoft ups effort to get firms off Windows 7 with FastTrack Computerworld | August 16 The Windows 10 FastTrack service is designed to help folks in the operating system slow lane, late to the migration party and now facing Windows 7 end-of-life. Updating to new operating systems has always been problematic, and this tool will help…but there’s an alternative path that should allow you to skip the next migration cycle.
  • How Intel And BlackBerry Technology Could Eliminate Mass Shootings TG Daily | August 12 Here in the United States, we just had many mass shootings over a short period once again focusing our politicians into arguments on gun control. These efforts are kind of pointless because our mass shootings generally occur in areas where gun control is higher than average, and the remedies tend to focus on taking guns away from people that don’t do mass shootings (which is far from popular with gun owners). For us that live here, it just seems like the two sides both would rather use this issue as an election talking point rather than funding the research that would result in a real solution. Neither even wants to do the work to determine what a real solution, one that first identifies whey people want to do mass killings and then tailors the solution to the specific problem, might be. We have analytics that could come up with a solution, and the Center for Disease Control (CDC) could implement it, but the right is afraid the answer is “get rid of guns,” and the left is afraid it isn’t and might be something they don’t like. Coincidently this last week, Intel, with Honeywell, showcased a technology that could help, and BlackBerry not only has one technology that could help they launched another that might help as well that could at least make areas where people gather far less of the effective target-rich environments they now are.

More articles »

Rob Enderle on…

DOJ’s antitrust probe into big tech

[The investigation] "will put a microscope on big tech and it will empower those who focus on compliance, but without a decision framework, this is just likely to create confusion and … will lower [the United States'] ability to compete globally in the short term, but could result in stronger firms in the long term. It all depends on how the government and these firms deal with what comes out of the investigation."

DoJ to Examine Big Tech Competitive Landscape TechNewsWorld

Microsoft and Open AI

[Microsoft is all about collaboration and open source since Satya Nadella took the reins. He recognizes that AI is the latest and greatest arms race, observed Enderle.] "As a result, they are embracing Open AI to increase the speed of development for their projects largely with an IT focus.”

Microsoft, OpenAI Shoot for the Stars TechNewsWorld

The risks of FaceApp

[Enderle said that the sneak peek of the "wrinkly you" is not worth the download.] "The permissions you agreed to are overly broad. They indicate they can pull your location, contact information, they can pull other stuff off your phone you may not want them to have.”

TRENDING: New privacy concerns over FaceApp, tech expert says personal information is at risk KTNV

Developers designing for foldables phones

“Instead of a large phone morphing into a tablet, they should be focused on a small phone morphing into a large one. The historical large markets that sustained were foldable phones and smartphones. … [T]hey should … not try to turn the smartphone into something (a small tablet) that people don’t seem that excited about now.”

Foldable technology will force developers to think outside the box SD Times

Oracle, Atos and Google Cloud

[Enderle is unsure how much the expanded partnership with Atos will help Google Cloud grow its enterprise business, though] “it does provide another option for those wanting to run their Oracle database.” [Having another cloud option could help Oracle retain database customers, though it won’t do much to help it expand its own cloud ambitions.]

Google Cloud Platform Courts Oracle Database Users with HPC Computing Channel Futures

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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(408) 839 6296 Cell