Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • NVIDIA CES Keynote: The Next Step in Dreamweaving Jan 7 It is CES week again, and I’m mostly looking forward to surviving. This is an amazing and horrible show; amazing because it collects a massive amount of new technology in one place, and horrid because Las Vegas uses very little of it to enhance the show. A number of technologies would make this show far more useful and far less painful. One of those technologies is artificial intelligence (AI), which could better manage our schedules, group us together for shared rides, and make sure the transportation we need to get around is available. Las Vegas should be a smart city and it isn’t. It should be one of the leading places where autonomous cars are being used; instead, it is the place that has the monorail that is equally inconvenient to everyone.
  • The Big Changes in 2019 Jan 3 This year is going to be fascinating because there are so many interrelated moving parts. It’s not all technology. Politically, we’ll have a battle royal in the U.S. between the U.S. president and half of the U.S. congress, which should have an adverse impact on the stock market and create a drag on spending, particularly for the U.S. government. Investigations and trials will, I expect, make 2018 look relatively benign. Then, at some point, there will be an increased focus on information accuracy and that should drive some interesting apps. But bigger changes are ahead.
  • Deep Instinct: Power of Deep Learning and the Only Anti-Malware Solution That Truly Works Dec 20 Deep learning is redefining artificial intelligence (AI) and turning it from what appeared to be a lot of over-promise and under-delivery into a powerful engine for the future. This is because deep learning focuses on the “intelligent” part of artificial intelligence and creates a system that can autonomously learn how to do its task better. It does this by looking at the entire data set and then using inference engines to apply that learning as required. For malware, this is a combination of a blessing and a curse because, like quantum encryption engines, deep learning can be used for either good or bad, and the only real defense against an attack engine that uses this technology is currently a defense that uses it as well.

More IT Business Edge blog posts »

Rob’s Articles

  • CES 2019: The end of the technology segment as we know it Computerworld | Jan 11 At this year's CES I saw some amazing computers. Whether you’re into games or want something for work you’ll be able to buy something in a few weeks from a variety of vendors that will likely make your old box look like yesterday’s paperweights.
  • CES 2019: How IBM's Approach Could Ensure U.S. Tech Dominance eWeek | Jan 10 IBM--largely because it is pushing the envelope in a lot of areas with emphasis on mature artificial intelligence and quantum computing--is one of the few U.S. corporations playing the long game in IT innovation.
  • CES 2019: Exciting News from the Dell Launch Event techspective | Jan 10 Dell does a really nice job picking moderators for their CES events and this year they did their launches in a large auditorium as opposed to a restaurant—better fitting their size and status. This year’s moderator was Aisha Tyler who was impressive on stage appearing both knowledgeable and appropriately funny. This year, Dell is really ramping up their design forward strategy to better match Lenovo and HP’s aggressive design efforts and the result was impressive.
  • AMD's Lisa Su Brings The Fight To Wounded Intel At CES 2019 TG Daily | Jan 9 The “A” In AMD Must Stand For Amazing.

More articles »

Rob Enderle on…

Chinese sellers’ underhanded techniques to boost their rankings and profits on Amazon

[More AI may be necessary if Amazon wants to protect the innocent and nail the guilty.] "Amazon needs to implement deep learning-based protection for this … Otherwise, they are likely to tag legitimate sellers, and not catch the most aggressive and innovative cheaters.”

Chinese Scammers Game Amazon to Boost Sales E-Commerce Times

Dell going public again

[Enderle said of the plan that does not include a traditional IPO] “The reason they’re doing it this way is so that they can have their cake and eat it too.” [Dell will be able to attract a more lucrative group of employees with a stock.] “That’s the goal here — to limit the cost of being public, but still have much of the benefit of being public.”

Dell shareholders vote to take tech giant public again Austin American-Statesman

Microsoft Edge and Internet Explorer

[Browsers] " don't generate revenue directly and thus are treated like cost centers—with resources cut over time. That's how Microsoft lost their dominance. … User satisfaction cratered, and first Firefox and then Google stepped on them hard. … It also gave users a choice—IE or Edge—and people like simple."

End of the Line for Microsoft Edge? TechNewsWorld

Salesforce’s IoT Insights

[IoT Insights] "should reduce costs and increase customer loyalty and repeat sales, because it connects companies more tightly with the solutions they sell, which makes those solutions more reliable. In addition, the data collected should result in better targeted IoT devices over time."

Salesforce IoT Insights Could Turbocharge Field Service CRM Buyer

Huawei and the arrest of its CFO

[Huawei] “ actually execute very well, passing Apple as the number 2 cell phone maker despite being held back by the administration. To the outside it almost looks like Apple has the Trump administration jumping to their tune to weaken Huawei, which doesn’t play well in China…”

Arrest of Huawei CFO Has Economic, Political Implications eWeek

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell