Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Why HP Is Failing: It Starts with Marc Andreessen and Meg Whitman May 14 This is the season for vendor events: IBM Edge, EMC World, Dell Annual Analyst Conference, and Lenovo World in Asia. And, of course, HP Discover. This show has actually been getting a lot of chatter of late, but for the wrong reasons. This is because apparently HP invited a bunch of analysts to this event and after they accepted, told them, "Oh, by the way, we aren't paying for travel." In the analyst world, this is kind of like inviting a bunch of friends over for dinner and the day before dinner telling them, "Oh, by the way, we'll be supplying the drinks and you'll be bringing the food." Obviously, this wasn't a good way to kick off its big event. Analysts may attend, but will already not think favorably of your company. But, I think, it speaks to the core problem at HP: Too many people in key positions don't have adequate skills. As a result, HP is just doing stupid things. Let me explain.
  • Moore's Law and the Importance of Passion in a CEO May 12 One of the lessons a number of companies learned over the last decade or so is that CEOs who don't have passion for the firm's products don't run companies particularly well. The technology companies that define the industry were created by people with passion for product and that passion drove them through all of the huge obstacles between them and the success they eventually achieved. Yet when these people moved on, they tended to bring on business folks to run their firms, and this has mostly ended badly. Michael Dell had to come back in to restore his company after giving it to a business guy and he even took it private again. Steve Ballmer loved the company but had no concept of product. Satya Nadella has restored passion and success to Microsoft. And finally, Intel had a series of executives who really weren't passionate about product but is also undergoing a very positive change as the result of its latest CEO, Brian Krzanich (BK).
  • EMC vs. HP: Joe Tucci vs. Meg Whitman for U.S. President May 5 It is hard not to draw a contrast between HP and most any other technology company this year. This is largely because we are entering an election period, and HP is led by a failed politician, Meg Whitman, and was formerly led by Carly Fiorina, who recently entered the presidential race on the Republican side. I had thought Whitman would be successful given her background, but have been disappointed by her lack of use of the skills that she should have uniquely developed during her prior roles. In short, she either is far less skilled (some argue Whitman has never been successful) than I thought or is basically just phoning in on this job.

More IT Business Edge blog posts »

Rob’s Articles

  • The Future According to Qualcomm TechNewsWorld | May 18 The world Qualcomm is imagining is a world where being connected means we are safer, we are better able to interact with and take care of our families, we can minimize our costs, and we are far less stressed than we are today. It is a compelling vision. The Internet of Things will make all of this -- and much more -- possible, by enabling our smart gadgets and home tech to interoperate seamlessly.
  • The Internet-of-Everything according to Qualcomm Techspective | May 16 Qualcomm had a big IoE (Internet of Everything) event this week and they walked us through a variety of their initiatives from AllSeen and AllPlay, to Smarter Cities and Automotive, to smart appliances and smartwatches. All of these have a smartphone in the mix and the promise is that in the future--and I'm talking next 6 to 24 months future--your smartphone is about to get one hell of a lot more useful.
  • The Self-Driving Car Safety Godsend: Or Why Consumer Watchdog is Full of Crap TG Daily | May 15 Let me start out by saying I really like driving except in heavy traffic when I'd just as soon take a nap and let the car take over. Sadly we could put a system that would allow me to do that on the road today and I wouldn't have to wait several years for them to develop a system that will eventually prevent me driving my own car.
  • IT leadership lessons from Sun Tzu: Passion matters CIO | May 15 The ideal company to invest in, work for or buy from should be run by a product passionate CEO. Columnist Rob Enderle says the writings of Sun Tzu can teach us a great deal about successfully leading with passion.

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Rob Enderle on…

Windows 10

"You've got the potential for the same kind of disruptive event with Windows 95. Google has the attention span of a 3-year-old and Apple thinks it's invulnerable. Microsoft has an opportunity -- if it can execute."

Microsoft's top task for Windows 10: Proving it's worth starting up CNet

Moore's Law

"If Silicon Valley has a heartbeat, it's Moore's Law. It drove the valley at what has been a historic speed, unmatched in history, and allowed it to lead the rest of the world."

Silicon Valley Marks 50 Years of Moore's Law Sci-Tech Today

Facebook's changes to its News Feed

"It does look like Facebook is trying to increase the utility of the service ... The utility with Facebook drops the more people you follow, and that likely speaks to why they have been losing a high percentage of customers. If this works, it should increase the value of Facebook and help them retain [users]."

Facebook gives priority to friends in News Feed change Computerworld

Zynga's Strategic Focus and CEO Position

"Often it's not the best you can get, it's who you can talk into taking the job. That's always an issue when you've got a property that's in trouble, and of course Zynga has been in trouble for a while. ... What they need to do is acquire top talent and make a run for having some class-A titles ... Anything short of that, they're just rearranging the chairs on the Titanic."

Why Zynga Needs Fresh Blood, Not Former CEO Benzinga

Regulations to protect children, in light of Google's advertising practices in connection with its YouTube Kids app

"It is likely long past time when the rules surrounding Internet video and broadcast video, particularly with relation to children, were reconciled so that the same rules consistently protect kids."

YouTube Foists Deceptive Ads on Kids, Says Complaint E-Commerce Times

Advising Services

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
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San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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