Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • AeroFarms: The Most Interesting Dell IoT Example Oct 13 I was at Dell's big IoT coming out party, which had many working examples, but one really stood out for me. You see, I grew up spending my winters on a ranch and my summers working on a farm. And I quickly concluded that farming sucked. Getting up at an ungodly hour in the morning to fight bugs that had no sense of a decent hour to be awake, set sprinklers, spread pesticides that were known carcinogens, and fight flies for horse crap (I was perfectly happy to let them have it) in hot weather just wasn't any fun. Oh, and my grandfather had a view that work shouldn't be fun so if I found a creative way to enjoy the job, like having paint wars while painting the fence, I got punished. So, for me to look at a farming application and think it was cool takes a lot. But AeroFarms was cool.
  • Dell's IQT Day: Driving the Next Industrial Revolution at Frightening Speed Oct 10 I'm at Dell's IQT day. The IQ means, in this case, intelligence quotient and, as you'd expect, this is less about connecting stuff and more about pulling the intelligence out of what is connected. We are increasingly surrounded by dumb sensors collecting massive amounts of data, which is in turn transferred and stored. The process is not only doing ugly things to traffic but it is creating huge repositories of data that is nearly worthless because the cost of analyzing it centrally is prohibitive. Dell is arguing that to address this problem is to distribute the analysis as much as possible to the edge, reducing the traffic and making the result far easier to analyze and manage centrally.
  • Google's Interesting AI Shift and the Potential End of Freedom Oct 6 At the Google Pixel 2 phone announcement, which likely should have been "Google Announces Its Strategy to Put Apple out of Business" given that it bracketed Apple's strategic products, it also announced that it was shifting from a mobile first to an AI-first world. And that it would not only be building every future product with an AI-first requirement, but rebuilding every existing product with that requirement, as well. Given Google's size and scope and its massive investment in AI research, I think this could eventually be a world-changing event. I'm not sure that it is entirely a good thing. Let's talk about what an AI-first strategy should, and likely does, mean and why I expect most tech companies to eventually follow Google's lead.

More IT Business Edge blog posts »

Rob’s Articles

  • How HP Is Sneaking into Robotics and Creating the Star Trek Replicator techspective | Oct 13 The old story is told about the buggy companies that went out of business when cars came to market because they thought they were in the buggy—rather than the personal transportation&Mdash;business. HP came close to making the same mistake by not really expanding beyond paper printing and realizing that a printer was a robot. However, HP announced that they are moving to corner the 3D market—3D printers look like robots with articulated arms and the ability to eventually create most things, even parts they need to repair themselves.
  • NVIDIA Drive PX Pegasus: Beyond Autonomous Vehicles Datamation | Oct 11 NVIDIA has announced hardware that could enable driverless cars—and much more.
  • Dell's Massive IoT Digital Convergence Pivot: Will Dell Become The New Enterprise Superpower? TG Daily | Oct 10 Dell just had a lot of analysts and reporters to their IQT day event in New York (IQ is a reference to making this incredibly broad concept smart, thus IQ). This is Digital Convergence on steroids, and the solution is potentially to take a company based on technology of last century and turn them into a company based on technology that most firms won't be able to pivot to until the 2030s building what likely will become the standard for much of this century. On paper, this is one of the most powerful pivots I've ever seen in a company and it likely wouldn't be possible if the firm weren't huge, led by Michael Dell, and private.
  • ThinkPad 25 Celebrates 25 Years of Solid Innovation techspective | Oct 6 It is not often we get a collectible notebook. I've had a few over the years—the ThinkPad Butterfly, the Acer Ferrari Laptop, and there have been several Dell collectibles like the Dell Adamo. Unlike most laptops, even when these are "done" from a computing sense you generally keep them because they are a part of history.

More articles »

Rob Enderle on…

The iPhone X

[Enderle expected these kinds of production delays with the iPhone X because Apple] "made it a dumping ground for a lot of technology that doesn't typically ship in iPhone volumes, so constraints on some items was very likely…The greater the number of new things you put into a phone, the higher the probability you'll have a quality and/or supply problem."

Apple iPhone X Delay Rumors Swirl Due to Component Issues eWeek

Twitter and its new tweet limit

"The more they expand, the more they start looking like Facebook," [Enderle Group analyst Rob Enderle said of Twitter.] "And if they start looking like Facebook, then Facebook will take them out and has the war chest for it."

Twitter aims to boost appeal with new 280-character tweet limit AFP

Select companies' public positions and approach with the open source community

"Microsoft has been pretty open source friendly of late, and their patent portfolio is mostly used for defense not offense these days. Oracle, on the other hand, remains more traditional."

Red Hat Enlarges Its Open Source Patent Promise Umbrella Linux Insider

Mixed reality use in automotive design

"You can…observe the car from the outside long before it is built, let alone ready for track testing… From the consumer perspective…they can see a configuration even if it doesn't exist in pictures or on the showroom floor…This could vastly improve not only the quality of cars, but also our satisfaction with them."

Ford Motor Puts Design Strategy Under the HoloLens TechNewsWorld

HPE's quarterly earnings

"With an outlook suggesting profit declines will likely increase, regardless of the firm's structural changes, this is a firm that still appears to be in trouble and there is, as yet, no bright light at the end of the tunnel."

As HPE reports results, Whitman says she's "not going anywhere" San Jose Mercury News

Advising Services

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell