Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • The Lesson Tech Boards Are Not Learning from HP's Latest Financials Mar 5 HP just had another stunningly successful quarter, with net earnings up a whopping 217 percent, in what is becoming a new success trend. Before this, there was some significant doubt the company would survive (scandal seemed to be the firm's silent middle name). The irony is that much of the problem came from poorly thought through efforts by HP's past boards to save the firm. To say that HP has had a tough time would be an understatement.
  • Broadcom/Qualcomm Merger: A Train Wreck in Slow Motion Mar 1 Currently, Broadcom and Qualcomm are firing broadsides at each other. These broadsides are looking less like a marriage and more like a relationship that has gone sideways even before the first date. The Chinese government appears to be behind the scenes helping/hurting Broadcom (China has been aggressively attempting to seize control of the technology market from the U.S. for some time) by slowing Qualcomm's own, and far more friendly, acquisition of NXP. Given the acrimony growing between the firms, this attempted shotgun wedding is looking less and less like a clever idea and increasingly like a train wreck. Let me explain.
  • BlackBerry Gets Jarvis to Secure the Connected Autonomous Car Jan 19 This week, BlackBerry announced Jarvis, targeting the growing security problems of connected and autonomous cars. For any comic book fan, Jarvis is Tony Stark's (Iron Man) autonomous robotic assistant for his home, armor and the Avengers' Mansion. Yep, I'm a closet comic book fan. The use of Jarvis is on point because Jarvis is what largely has Stark's back; BlackBerry's Jarvis is designed to have the back of car manufacturers. It is a security software development tool designed to drill into the complexity of a connected or autonomous car and identify security exposures and regulation violations before the software is ever installed in a car. Jaguar/Land Rover, was part of the announcement, indicated that it took their team 30 days to do what this program could do in seven minutes.

More IT Business Edge blog posts »

Rob’s Articles

  • Woman's History Month: HP Partners With "Girl Rising" To Create A More Diverse, Inclusive Future techspective | Mar 7 One of the interesting projects being supported by HP's Print side and passionately embraced by its executive staff is the effort so have children's stories told. Dion Weisler's personal message is particularly powerful. The stories HP is collecting aren't stories written by adults for children but by children and generally for children. But not just any children, little girls who often live in places where girls are undervalued and mistreated.
  • Why It Is Massively Important IBM Leads Google In Quantum Computing TG Daily | Mar 7 Like any major breakthrough in technology it is as important who makes the breakthrough as what the breakthrough was. If Germany or Japan had figured out how to harness Nuclear energy first we'd likely be living in a far different and far less attractive world today. Currently there is a lot of buzz surrounding Google's seeming breakthrough in Quantum computing but, thankfully, these advancements are on paper and not near reality. IBM, on the other hand, has already deployed their IBM Q-Experience and moved beyond paper accomplishments and currently has 76K people working on 5-qubit and 16-qubit quantum computers in the cloud. So, during the time Google was creating their concept for what their Quantum solution will be IBM's solution has executed more than 2.8M actual experiments, 60+ related research papers, and been used by a 12 Fortune 500 companies.
  • Most Companies Have No Idea Where They Are Going TechNewsWorld | Mar 5 Dell recently collaborated with the Institute for the Future -- an interesting think tank largely driven by futurists, which focuses on helping firms ride future waves rather than being killed by them -- on a survey that creates a frightening view of 2030. It could be far closer to Terminator than the utopia we once hoped for.
  • By 2020, we'll be using Windows in the cloud Computerworld | Mar 5 In just a few years, we'll have a lot of compelling alternatives to a running apps on locally on a PC and this will drive a trend similar to what happened to Blockbuster and Netflix.

More articles »

Rob Enderle on…

Dropbox filing for an IPO

"The market is hot right now," [tech analyst Rob Enderle of Enderle Group said while discussing the move by Dropbox to go public with shares.] "If you are going to do an IPO (initial public offering), you are in the window. People are investing." [What remains to be seen, Enderle noted, was whether Dropbox shrewdly spends the money it raises.]

Dropbox Files for $500 Million IPO a Decade After Launch AFP

Twitter's blocking of suspected bot accounts

[Twitter] "could have tested with a sample. They could have modeled their plan before implementing it... Instead, they took an untested idea and implemented it." [Modeling] "would have determined that the path they were taking would do them damage without their having to actually incur that damage. They chose fast over smart, and it backfired badly."

Right Blasts Twitter's Bot Takedown TechNewsWorld

HP's earnings announcement

"Their double digit growth in two markets that were thought to be in decline is nothing short of amazing. This is especially interesting given HP was thought, at the split, to be a lost cause."

Hewlett Packard Enterprise, HP Inc. deliver double dose of good results San Jose Mercury News

Oracle announcing cloud-based data centers

"They realized way too late that if Microsoft and IBM in particular capture [Oracle customers] on Azure or SoftLayer, those firms have a far stronger competitive migration argument to get those customers off Oracle entirely. Oracle is working desperately to make sure that this doesn't happen, but they likely started about four years too late."

Oracle to Quadruple Datacenter Operations Virtualization Review

The possibility of Dell going public again

[Enderle said one of the reasons Dell may be considering going public again is because of recent changes to corporate tax law.] "This is the most likely driver to get Michael Dell to consider going back to becoming public, something he has publicly been very much against up till now."

VMware CEO: Company 'not in a position' to speculate on Dell's plans San Jose Mercury News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
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Fred H. Abbott
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(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell