Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Three Big Takeaways from Lenovo Accelerate: IoT, AR/VR and Massive PC Innovation May 17 I was at Lenovo Accelerate this week and learned a number of interesting things. Lenovo is actually a very different company than its peers. Generally more hardware focused, though that is changing, it is the only firm that has both smartphones and servers, the only firm that is not only effectively bifurcated with balanced leadership in China and the U.S., and the only firm that goes back to the beginning of cell phones (Motorola) and PCs (IBM). I would argue it is, as a result, the firm with the greatest potential and the one with the most difficulty reaching that potential because of the historically siloed nature of its business groups (particularly Motorola). I walked away with three big takeaways this week in IoT, AR/VR and PC innovation. Let’s cover each.
  • Microsoft Build Keynote: Putting the User at the Center and Enabling Global Positive Change May 7 Microsoft Build 2019 is a significant event for Microsoft because it signals a major change for the desktop efforts to move to the cloud. This isn’t just PCs, but it includes gaming platforms and phone efforts, as well. (No, they aren’t building a new phone, but they are working to change how we interact with the Apple and Android phones we are buying.) Satya Nadella, Microsoft CEO, is one of the industry’s big success stories. What I find amazing is that he largely replicates and improves on Bill Gates’ skills, which I think is a best practice when it comes to choosing CEOs. Most of the CEO failures I’ve seen seem to be because there is a massive difference between them and the model that made the firm’s most successful CEO successful. It often seems like boards just want to mix things up for no purpose. If you have a model that works, why not use it? Nadella showcases that replicating a successful executive, big surprise, works.
  • Dell Technologies World 2019 Keynote: Technology Optimism Apr 29 I go to this Dell Technologies World event every year and it is fascinating how it has changed. It used to be a comparatively small event. Now, post EMC merger, it is huge. I also attended EMC’s event every year and it interests me how these two events have merged. It has the size of the EMC event, but it still has a lot of the feel of the smaller event. For instance, CEO Michael Dell opened talking to the audience, not at it. What I mean is that he made the audience a part of the talk. Dell opens with a very positive statement on GDP growth and some of the incoming technologies like 3D-printed houses, drone delivery, and autonomous cars as “table stakes,” shifting to some of the medical advances like overcoming blindness and infant mortality as the big coming gains. Dell argues that while technology can do harm, it can also provide for better lives on a global scale. He argues that this is why Dell is in this business, to drive a better world.

More IT Business Edge blog posts »

Rob’s Articles

  • Lenovo Kicks It Up a Notch on Servers techspective | May 18 Lenovo is a very different company in that they uniquely span the tech world from smartphones to servers and are nearly dominant in the supercomputer Space. That is an unmatched breadth of systems and it gives them a unique position in the market with regard to both present, and particularly future, solutions. One of the most interesting areas to watch with them is their servers. This group is lead by Kirk Skaugen one of the most well-regarded executives—with an Intel background.
  • Anticipating The Next IBM Quantum Computing Breakthrough TG Daily | May 16 IBM continues to show unanticipated progress towards what will become a Quantum backed AI.
  • Google, Microsoft In Step in New Era TechNewsWorld | May 13 Apple, Google and Microsoft are three very powerful companies. Two of them had big events last week -- Google I/O and Microsoft Build. What I found interesting was that both Google and Microsoft largely were on the same page about focusing on the customer.
  • In Praise of the Tech CMO Techspective | May 10 There are three jobs I trained extensively for that I never got—but, not because I couldn’t find a path to the opportunity—it was because I realized that I wouldn’t personally touch the job with someone else’s 10-foot pole. The last career path I abandoned before figuring out that being an analyst was the perfect job for me was Chief Marketing Officer, or CMO. My first formal mentor at IBM was a CMO and I learned skills from him that have served me very well throughout my long career. But you’d think those skills would have been building a marketing plan, managing an international budget, understanding the unique geographical differences needed to run a campaign in very different companies, or the most obvious skill of manipulating opinions and driving favorable behavior at scale. While I did learn those things and, when he became my mentor, already had a number of these skills, his superpower was executive infighting and developing a very thick skin.

More articles »

Rob Enderle on…

Microsoft Azure

[Azure] “is at the heart of Microsoft’s near-term future, it is Satya Nadella’s baby and it pretty much will define the new Microsoft much like Windows defined the old. They have been aggressively open, they have embraced developers and they have provided a well-priced, secure solution.”

Azure Remains Key to Microsoft’s Future Channel Partners

Samsung’s Galaxy Fold smartphone

“The company essentially gave reviewers a ‘beta product’ without enough information, such as not to peel off a protective coating meant to be permanent. It was all avoidable for a company the size of Samsung.…If a halo product fails, people don't trust that you build quality stuff. It can do incredible damage."

Samsung delays launch of folding Galaxy smartphone AFP


[Enderle said Intel’s decision to downsize and underfund its PC and server markets allowed AMD to fill that gap.] “AMD is now a Wall Street darling largely because, while Intel lost direction, AMD has been executing impressively well largely due to a differentiating level of focus.”

Analysts: Latest wave of processors should keep AMD riding high Austin American-Statesman

Drones for deliveries

"We really need to work out how to intermix drones with commercial traffic and think through security aspects of the related platforms. We also need to have a better solution for people attempting to weaponize these things.”

Alphabet's Wing Delivery Service Takes Flight in Australia E-Commerce Times

Google offering new minimum standards for temps, vendors and contractors in the U.S.

"In general, this will increase [Google's] costs, but it should also result in a better quality of worker, and should improve their image, which needs a lot of help at the moment.”

Following Protests, Google Cuts Temps, Vendors, Contractors a Fairer Deal TechNewsWorld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell