Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • BlackBerry Gets Jarvis to Secure the Connected Autonomous Car Jan 19 This week, BlackBerry announced Jarvis, targeting the growing security problems of connected and autonomous cars. For any comic book fan, Jarvis is Tony Stark's (Iron Man) autonomous robotic assistant for his home, armor and the Avengers' Mansion. Yep, I'm a closet comic book fan. The use of Jarvis is on point because Jarvis is what largely has Stark's back; BlackBerry's Jarvis is designed to have the back of car manufacturers. It is a security software development tool designed to drill into the complexity of a connected or autonomous car and identify security exposures and regulation violations before the software is ever installed in a car. Jaguar/Land Rover, was part of the announcement, indicated that it took their team 30 days to do what this program could do in seven minutes.
  • HP Post Turnaround: Visions of the Future Jan 17 On my last day at CES, I had a chance to talk with HP CTO Shane Wall about HP's vision and particularly where it would be making its big bets. One of the signs that a turnaround is complete is when the firm moves from quarterly block and tackling, clearly struggling to make sure the firm survives, to creating and executing against a long-term vision. That pivot has clearly happened and, increasingly, HP's eyes are shifting focus from next quarter to next decade.
  • 15Five: Finally a Performance Review That Makes Sense Jan 10 Performance reviews generally suck. I've had some bad ones over the years. One of the worst was a review that graded me down because I was new to the job so, therefore, I could only be mediocre at best. Another manager figured he'd rate everyone mediocre because he only hired the best people and, therefore, our average score was the equivalent of a top score for anyone else and a top score was unachievable. And the number of times I've been reviewed against objectives I didn't even know I had until the review period was up is surprisingly large. As a result, my own opinion of reviews is that they seem to be mostly a matter of luck not job performance; you get the right manager who likes you and you get a good review, otherwise you'll likely not like what you got regardless of your actual performance. Add to this the horrid practice of Forced Ranking, which came out of the GE turnaround and nearly put many tech companies out of business, and you'd likely conclude correctly that performance reviews were in deep need of a massive change.

More IT Business Edge blog posts »

Rob’s Articles

  • The Massive Implications of AMD's Big Dell Server Win techspective | Feb 9 This month AMD and Dell launched a line of impressive servers, but that is not the big news. The big news is that this signals Intel is vulnerable and that has huge implications for not only the server but the PC market as well.
  • Surprise! GTC Is The New IDF—NVIDIA Displaces Intel TG Daily | Feb 9 It amazes me how many companies lose massive assets they took for granted just because they want to cut budgets. Microsoft for a long time owned the opening to CES, the biggest tech show in the US, and gave it up. IBM had the most powerful marketing organization of any tech firm at the time and got rid of it. Intel had the only group of owned advocates in line with Ronald McDonald, Mickey Mouse, and Jack (Jack in the Box) and killed them. Another example was that HP had branded the big San Jose sports center called HP Pavilion and anyone flying into the city saw this before they landed and yet HP gave that up. But the biggest mistake in recent years was Intel giving up IDF (Intel Developer Forum). This was the premier hardware event focused on their processors and their mentally challenged CEO gave it up in a cost cutting effort even though it was both essential in getting Intel to dominance and keeping them there. By contrast NVIDIA has been ramping up their GTC (GPU Technical Conference) event paralleling the explosive growth of AI and deep learning in recent years. Let's talk about GTC as it is one of the most important tech events of 2018.
  • The future of Windows-as-a-Service Computerworld | Feb 6 Moving to a cloud- and stream-based service could do amazing things to our security exposure and remove much of the pain of patching.
  • Amazon's Soaring Healthcare Ambition: The Promise and the Problem TechNewsWorld | Feb 5 Healthcare is a mess in the United States. Consumers pay more and get less than in most other developed countries. Strong comprehensive healthcare is unaffordable for most without substantial help, which is why putting the burden on the government really does not work.

More articles »

Rob Enderle on…

Intel's recent issues with security bugs and CEO Brian Krzanich's stock sale

"They had a very strong report for the past quarter, but one that doesn't reflect the growing storm clouds that their CEO clearly anticipated with his stock sale but is likely still not sharing publicly."

Intel: Business strong, reputation at risk as Spectre, Meltdown issues linger San Jose Mercury News

Nintendo Labo

[Nintendo Labo is designed to increase engagement and keep the Switch in the hearts and minds of users, many of whom are kids, said Enderle.] "This is a historic problem with Nintendo's recent efforts like the Wii. They get a ton of initial traction and then interest wanes."

Nintendo Unveils Labo, a DIY Cardboard Kit for the Switch TechNewsWorld

Google's Cloud AutoML Vision service

[There's] "a massive shortage of resources needed to turn machine learning into a market. Easy-to-use entry tools like this can help create resources to fill those holes, speeding advancement significantly."

New Google Service Makes Machine Learning More Accessible E-Commerce Times

IBM's focus on cloud growth and its impact on its businesses services

"The need for these services is at risk. This means they have to adjust costs to offset that risk and that is what you are seeing here. In the end this should allow IBM to benefit more from their top-line cloud services growth because it will, if done right, reduce the drag that services has on that perceived growth."

IBM reportedly will reassign 30,000+ staffers in services division and possibly cut 10,000 jobs SiliconAngle

Samsung's mobile processors announcement

"Samsung is moving aggressively both in marketing and product to assure Apple's growth remains stalled, and they are increasingly moving to try to get Apple users to defect, though that has proven more difficult than I think they anticipated."

Samsung Bolsters AI, Energy Efficiency in Its Exynos Mobile Processors eWeek

Intel's processor security bug

"This comes at an ugly time for Intel largely because AMD is executing really well and largely held back by the fading belief that Intel's parts are better.… I'll bet the Microsoft and Linux folks who have had to deal with this are suddenly thinking of AMD far more fondly at the moment."

Intel patches critical processor security bug, but the fix imposes a 35% performance hit SiliconAngle

Advising Services

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell