Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • With IDF Gone, Could NVIDIA's GTC Be Next? Apr 20 The short answer to my title is no, NVIDIA's GTC isn't about to disappear. NVIDIA is currently one of the technology industry's darlings, as it has been firing on all cylinders of late, largely because its executive team, led by founder Jen-Hsun Huang, rightly anticipated AI, deep learning and autonomous driving. This allowed the firm to expand outside of PCs and, with a resurgence in gaming, there really isn't a part of its business that is doing badly. With Intel's IDF becoming obsolete, the likelihood that other big shows will be discontinued is high and, I expect, most will be gone by 2030, because of technology that NVIDIA itself is helping to develop.
  • Intel Kills IDF: Why Traditional Trade Shows and Developers' Forums Will Eventually Die Apr 17 Intel just killed one of the biggest trade shows in tech, and I think this could be the beginning of a trend. The idea of trade shows predates the internet and, over time, has become something of an ironic tech industry anachronism. It is ironic because the technology that companies like Intel have pioneered, like on-demand web content, video conferencing, streaming, and virtual reality, should make the need to travel to these events unnecessary. But, apparently, even the industry driving the change has proven reticent in making that change itself. Well, Intel's CEO Brian Krzanich just called this out and pulled the plug on one of the biggest vendor-driven technology events in the industry, making me wonder how long it will be before other firms respond, and trade shows and developers' conferences, at least for the tech segment, become a thing of the past.
  • Apple vs. Qualcomm Litigation and the Nuclear Option Apr 14 I'm fascinated by litigation, largely because much of it isn?'t necessary and occurs because one side or the other is delusional. Two sides go in, both believing they can't lose, and one side comes out the winner. Since you rarely actually go to court, the entire effort becomes an expensive form of negotiation, with negotiators (attorneys) whose financial interest is tied to prolonging an incredibly expensive process. Or, put differently, litigation like this results because one of two negotiating teams didn't do their job and you don't know which until a judgement or settlement. In short, at least one of the teams was unreasonable.

More IT Business Edge blog posts »

Rob’s Articles

  • Why Steve Ballmer could fix the U.S. government CIO | Apr 21 Columnist Rob Enderle writes that former Microsoft CEO Steve Ballmer has created a new organization called USAFacts to analyze and shed light on government spending and revenue.
  • AMD's RX-500 Cards: An Interesting Low Cost Graphics Upgrade TG Daily | Apr 21 Increasingly it is a pain in the butt to change between graphics card vendors. You have to make sure you uninstall the competing drivers, ideally before you put in the new graphics card, and if you have a monitor that uses the syncing technology for the old vendor you have to disable that or buy a new monitor that supports the graphics vendor's sync stuff. Staying with the same vendor is more a matter of installing the card and updating the drivers. That means if you were NVIDIA you'll likely stay NVIDIA and if you were AMD you are likely to stay AMD.
  • RealWear: Industrial-Grade Wearable Computer techspective | Apr 20 I'm convinced that when we eventually replace the smartphone it will be with something that is voice-activated and mounts on your head. Kind of like a future version of this RealWear HMT-1 virtual tablet I'm sporting in the above picture. Currently, this class of product is mostly used for those that need to reference material while working. But, eventually I can see this kind of solution replacing things like instrument displays on heavy equipment, and they are already being targeted as part of a solution to talk to ever smarter field equipment—like oil pumps in oil fields—using a voice interface.
  • Ex-Microsoft Execs Extend Bill Gates' Vision for a Better LinkedIn- One That Pays You TMCnet | Apr 17 One of the most interesting announcements last week was for a new service called Nextio (sounds like Next to you). This takes an idea that I first heard from Bill Gates—that the emails folks are annoying you with should come with a cost—and pushes that idea into a revenue opportunity for people that are constantly getting pitches and not responding to most of them (I'm one of those people). Sadly, like LinkedIn, the service is mostly focused on connecting people to those that might hire or buy from them. However, I see real utility, and potentially larger revenue, when it comes to connecting people to folks like Bill Gates. Let me explain.

More articles »

Rob Enderle on…

Oracle's earnings

"For a company that didn't seem to get the cloud a few years ago, their cloud efforts were particularly impressive. They had good growth across the board with no obvious weaknesses."

Oracle earnings top estimates as cloud business keeps growing San Jose Mercury News

Marissa Mayer's tenure at Yahoo

"She was poorly matched to the job from day one. It wasn't that she didn't work hard. She just lacked the needed skills to execute a turnaround, and the Yahoo board was no apparent help, either."

After rocky tenure, Mayer to leave Yahoo 'tarnished' Computerworld

How Nvidia's updated Jetson system allows developers to embed AI directly into devices

"The embedded system is much easier to use and cheaper than competitive systems, which are typically custom-built. This is a smaller "brain in the box" that is much more affordable."

Nvidia pushes for artificial intelligence in more than just self-driving cars MarketWatch

Twitter's user safety changes

[Twitter is] "aware they have a serious problem, and what they've done so far is less than adequate…This seems to be far more substantive." [Still, the new measures] "don't address the cause of the behavior—and until someone does, they will only be an increasingly ineffective Band-Aid."

Twitter Adds Heft to Anti-Harassment Toolbox TechNewsWorld

Snap's IPO and its potential impact on other companies thinking of going public

"If you're anywhere within the neighborhood of going public, you might as well go and catch some of the money that people are throwing around," [said Enderle.]

Snap soars through its market debut. Now for the hard part. Washington Post

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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