Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • IBM's z15 Launch: The Power Of Vertical Integration TG Daily | Sep 12 In many ways, the IBM Z mainframe represents just as unique a product in the enterprise computing market as the iPhone does in its segment. Unlike virtually all other servers, IBM vertically controls the design, the core technologies and most of the services that wrap it. The IBM Z has several unique advantages That impact the new generation z15 systems launched this week. Let’s talk about IBM Z’s unique advantages.
  • AMD Gains Competitive Edge With Frank Azor techspective | Sep 9 AMD has been kicking butt this year, arguably besting Intel on performance and—according to Jon Peddie—passing NVIDIA on graphics sales. They are a Wall Street Darling, and their CEO Lisa Sue has become an industry superhero (even a false rumor of her leaving for IBM not only stirred up the market but was positive for Su). Behind her success has been an excellent team with a market-leading tight focus, almost no distractions, and market-leading execution.
  • Taking the AI Approach to US Problem-Solving TechNewsWorld | Sep 9 The United States has encountered a substantial number of problems this year -- from the grounding of an entire line of Boeing planes to massive weather events, mass shootings, and a president who may be losing his bearings (seriously WTF?!?).
  • NVIDIA creates the last ultra performing laptop in the world Computerworld | Sep 9 The ACE RTX concept laptop NVIDIA showcased at the IFA show in Europe is arguably the most innovative and highest performing laptop introduced to the market. It may also be the last laptop we ever see performing at these levels.

More articles »

Rob Enderle on…

Google’s Privacy Sandbox initiative

[Consumers will see better ad targeting, advertisers will see better returns on their ad dollars, and publishers could conceivably benefit somewhat, Enderle suggested,] "but all this suggests Google executes, and I have severe doubts it can execute here, as it traditionally lacked the behavioral skills to make an effort like this successful."

Storm Erupts Over Google's Advice Against Blocking Cookies E-Commerce Times

Big tech firms bracing themselves for another antitrust investigation

[Enderle said states would each work with the DOJ to build their cases, and if they get the desired verdict, would then file for damages in their own courts.] “This behavior would indicate there is a decent fire under all the smoke because the States wouldn’t expend their own limited resources otherwise.”

State attorneys general to launch yet another antitrust probe of tech firms SiliconAngle

The impact of insecure drivers to the long-term security of Windows

“Given the hostile environment we are in and the fact we have state-level attackers, any vulnerability is a concern. However, because the attack vector is convoluted, and an effective attack requires knowledge of the PC, the actual risk is low.”

Faulty Driver Coding Exposes Microsoft Windows to Malware Risks TechNewsWorld

Carl Icahn taking 2 seats on Cloudera board

“Carl Icahn is a corporate raider, which means he’ll be looking at selling the company off as a whole or in parts to make a quick and significant profit. … [H]is taking a significant position on the board doesn’t bode well for Cloudera’s long-term survival. Expect dramatic cost-cutting and the aggressive exploration of an asset selloff.”

Activist investor Carl Icahn shakes up Cloudera SiliconAngle

Samsung’s Galaxy Note 10, and its DeX functionality that bridges the phone and PC

"There are many DeX-like efforts in the market so there clearly is a need. But the marketing and behavior modification efforts critical to the success of these features haven't yet risen to the level needed for broad adoption."

Samsung Galaxy Note 10 Works Hard to Attract Business Users PCMag

Advising Services

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
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63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell