Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Fixing the IoT Problem: Stringify Oct 13 Earlier this week, I wrote that the major problem with the Internet of Things (IoT) is that it was mostly done as the "Internet of Thing" not the Internet of Things, as was promised. After I posted that, I was briefed by a company called Stringify, which actually has a fix to this problem. I'll be pretty surprised if it isn't either partnered with or bought outright to create a competitive advantage for either a consumer- or business-focused solution. What I argued earlier was that the world needed something that connected the dots, kind of like a Rosetta Stone, but for IoT devices. That's what Stringify is.
  • The Big Problem with IoT: The 'Things' Is Really 'Thing' Oct 12 I've just finished a string of briefings on IoT technology, and from the companies doing the briefing, you'd think the big problems were processing power, graphics and security. Granted, they got one out of three right because security is clearly a massive problem with this new class of solutions. I use the word "solution" very loosely because the other two big problems that we aren't talking enough about are connectivity and interoperability. Most of this stuff doesn't interoperate, and connectivity ranges all over the map. This means that while we talk about the Internet of Things, what most folks actually have is a thing that connects to the internet, which isn't even remotely interchangeable with interoperability. Let's revisit the requirements for the concept of the "Internet of Things," which has become for a lot of people "The Internet of Thing," which is kind of where we started out.
  • Yahoo and How You Know You Have a Bad Legal Team Oct 5 By now, you know that Yahoo has allegedly been cooperating with the U.S. government at an unprecedented level with broad scans of customer emails. The EU is clearly not amused. I expect Verizon is thinking really hard now, given that this comes after the massive Yahoo breach reported earlier (a breach that could have been massively understated), about running away from an acquisition, and I expect that there is at least one clause in its purchase agreement that should allow it to do this. However, the part in all of this that I want to focus on is the role that Yahoo's legal counsel played. Reuters reported that Yahoo's counsel allegedly advised Yahoo to not fight the U.S. government's invasive request, even though the industry practice up until that point was to resist and fight these requests for access; Apple's fight over breaching an old iPhone was the most visible.

More IT Business Edge blog posts »

Rob’s Articles

  • How to fix the executive compensation problem CIO | Oct 14 Columnist Rob Enderle writes that U.S. executive compensation practices are broken. A recent Harvard Business Review ranking in which only one U.S. CEO made the top 10 pinpoints the problem.
  • Making Meetings Not Suck techspective | Oct 14 Ran into an interesting post on "The Context of Things" which was titled "The Gravest Meeting Planning Sin" and it hit a chord with me. You see, when I was young and starting out I was also kind of lazy. The reason was I'd spent a lot of time working on a farm for a guy who believed strongly that work shouldn't be fun, otherwise it wouldn't be work. The result was I wanted to work for a big company that had lots of meetings because then I wouldn't have to work and I could spend my days chatting with folks.
  • Expectations for Dell/EMC World 2016 Datamation | Oct 14 How will the companies combine their storage lines and what will their strategy look like for EMC's subsidiaries?
  • Death by Hedge Funds: Why Samsung is Run by Idiots and They Aren't Alone TMCnet | Oct 12 Samsung is certainly having a bad quarter. First their halo product the Samsung Galaxy Note 7 starts blowing up or catching fire and they attempted the "let's ignore it and maybe it will go away" strategy—which never works. Then their washing machines start blowing up and catching fire, and they try the "let's ignore it and maybe it will go away" strategy—which still wasn't working. And finally (you just know this won't be the end of it) their replacement Samsung Galaxy Note 7s start having issues, one forces a plane down and they finally do the right thing and pull the phone from the market.

More articles »

Rob Enderle on…

Microsoft's major enhancements to its enterprise cloud platform

"For ease of management for hybrid cloud solutions, the IT favorite, allowing the greatest match of flexibility, performance, compliance and cost, this should put Microsoft in a position of significant advantage, particularly for a global enterprise."

Adobe Leaps From AWS to Microsoft's Cloud E-Commerce Times

Google Allo and its use of A.I.

[Enderle said Allo could be an advance for messaging and for Google. But it also carries risks.] "The competitive advantage is the A.I. engine, but the A.I. is young and, as yet, poorly trained, so like a baby on a plane, generally more annoying than beneficial at the moment. You have to start someplace."

Google needs solid win with release of smart Allo app Computerworld

The issues with Samsung's Galaxy Note 7

"There is no way to recover this version of the phone. Samsung has a huge black eye."

Samsung's Galaxy Note 7 problems are getting worse USA Today

HP and the Micro Focus/HPE Deal

"That business has been mismanaged for so long it has to improve under focused leadership. ... Whitman [Meg Whitman, CEO of HPE] has clearly figured out she can spike HP's stock by selling off assets and having people who understand the business buy them is better than where they were."

HPE's $8.8B Merger Makes Micro Focus an Agile, DevOps Powerhouse eWeek

Tesla and SolarCity

"There is a very high affinity between electric cars and solar installations. People who buy electric cars tend to buy solar systems. When you add household batteries, you can use the power at night. It makes for a nice solution on paper."

Tesla, SolarCity both plunge amid worries about cash squeeze and merger San Jose Mercury News

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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(408) 839 6296 Cell