Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • HP Executive Forum 2018, or How to Love Your Channel and Pitch a Few Products Apr 12 I'm in Las Vegas this week at the HP Executive Forum, which is one of the most fun events of the year. This is where HP talks mostly to its channel, and I'm one of a small number of press and analysts invited to the event. This is a sales event designed to get HP's channel excited about HP's products, so it is very high energy. Let's get to the content.
  • Passionately Waiting for the IBM Watson Digital Assistant Apr 6 Most of the digital assistants that are currently in the market suck, just to different degrees. The Amazon Echo, with Alexa, isn't bad, but it really isn't that smart and outside of asking about music, weather, and doing some IoT stuff, it really isn't much of an assistant (it does help with personal shopping). The Google Home is smarter, but you have to launch it with the annoying phrase "OK Google," and it is far more limited with regard to IoT control and shopping. The Apple HomePod is a bad joke, but a great speaker. Siri is by far the weakest assistant and she is also the oldest. Up until recently, Tim Cook didn't seem to care about Siri at all. And none of these things are designed for business, where the loss of secretaries and executive assistants has left huge gaps that digital assistants, the right kind of digital assistants, could fill.
  • GTC Keynote 2018: From AI to Black Panther, a View into the Future Mar 27 This week, I'm at GTC (GPU Technology Conference), NVIDIA's technology showcase and developer's event. With the fall of IDF and the decline of Intel's influence, this is the show to be at this year if you want to see what is coming for the next generation of ever smarter technology. NVIDIA's CEO, Jen-Hsun Huang, is a consummate showman and he didn't disappoint this year. This was the introduction to a future of artificial intelligence (AI), a protector, a healer, a helper, a guardian, a visionary, and just a little slice of amazing.

More IT Business Edge blog posts »

Rob’s Articles

  • HP And the Importance Of An Integrated Privacy Screen Datamation | Apr 13 The privacy screen will grow to become one of the most powerful security features for notebooks and tablets.
  • HP Defines Value of Doing Well By Doing Good techspective | Apr 13 This week I was at HP's Accelerate Executive Forum in Las Vegas. This is basically an HP Channel event and HP LOVES its channel. This is refreshing because, over the years, I've been brought in on a number of channel problems and they generally come down to the firm either abusing or ignoring their channel even though that channel accounts for more income than they can afford to lose.
  • Qualcomm And The Future Of Smart Security Cameras TG Daily | Apr 13 One of the interesting things that came out this month is the Qualcomm Vision Intelligence platform. What makes this interesting is that it is basically an AI platform that can be put into the camera itself. I spent the morning looking at the demonstrations and think that this may represent a major change with regard to how security cameras and IoT devices in general are likely to evolve going forward. Let's talk about where this platform is, why it is so important to have the intelligence in the cameras, and finally how this will evolve.
  • IBM Takes the Mainframe Mainstream TG Daily | Apr 11 The IBM Z mainframe is a business lesson in a box. Regularly declared dead in the 1980s, 1990s and 2000s by IBM's competitors, it has long been one of IBM's most consistently profitable products. Today, it is also a showcase of what can happen to an iconic product both with and without investment in customer care and demand generation. Given how many times we've incorrectly declared massively popular products dead (the iPod comes to mind) you'd think we'd learn. Long before they outlived their usefulness or recognized that markets tend to ping pong back, you'd think we'd have realized by now that in technology Zombies are not only real, they can evolve to become far better than they initially were. The IBM System Z is a case in point.

More articles »

Rob Enderle on…

Facebook's data breach

"If Facebook was a typical company, and Zuckerberg was the founder, he would probably be gone. … He is not the hero that a lot of people had viewed him as; his reputation and image are badly damaged… They don't put enough effort into making sure the user is protected and the experience is assured."

Zuckerberg's shine dims as guardian of Facebook users AFP

CTS Labs' paper about AMD security flaws

[CTS could have published the paper under some unclear motivation to manipulate AMD's stock, which initially worked.] "From the way they released it, they dumped it on everybody without any kind of analysis, so (AMD and analysts) couldn't respond, and it did move (AMD's) stock and hurt AMD."

AMD fights back against chip security claims, calls them "grossly exaggerated" Austin American-Statesman

The Nest Hello and Amazon acquiring Ring

[Nest Hello's main competition likely will come from Amazon, which recently inked a deal to acquire Ring.] "Ring should eventually better integrate with Amazon's secure delivery solution and Amazon Echo once the acquisition settles."

Nest Builds More Security, Flexibility Into Smart Home Products TechNewsWorld

BlackBerry's patent infringement lawsuit

[BlackBerry's strategy in filing the lawsuit makes sense since] "not protecting this property would be seen as negligent and irresponsible." [CEO John Chen had] "no choice but to sue if Facebook didn't license their technology, which is not only within BlackBerry's power, but as a software/services vendor it is a good deal of what they do."

BlackBerry Sues Facebook, Instagram, WhatsApps for Infringing Patents eWeek

Splunk's earnings results

"They have a very good offering in a very hot segment data analytics, and they executed sharply with what appears to be a very strong executive team. The foundational nature of both elements, and the fact that AI is making analytics even stronger over time, suggests that this is sustainable…"

Splunk breezes past earnings estimates and raises guidance, sending shares higher SiliconAngle

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell