Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • IBM, NVIDIA, Hyundai, Geico Bring Deep Learning AI to Call Centers Mar 15 Next week, I’ll be moderating a panel at NVIDIA’s GPU Technology Conference (GTC) on artificial intelligence (AI) and how it will massively change call centers. Call Centers are one of those never-ending nightmares that we don’t talk much about, even though they tend to do horrid things to our firms’ reputations and they are a nightmare to keep staffed because working in a call center has to be one of the worst jobs in the world. Last month, IBM CEO Ginni Rometty was on stage during her Think Conference keynote with auto insurance company Geico, and they spoke to how they used Watson (arguably the most advanced deep learning AI currently in production at scale) to fix this exact problem. To help me prepare for my panel next week, I thought it would be good to revisit this problem and the use of AI in the call center and how it changes that call center from a secret liability to an undeniable asset.
  • Qualcomm vs. Huawei: Is This a Battle Between Companies or Countries? Mar 9 Qualcomm has been identified as a national treasure by the U.S. administration, which moved to prevent what appeared to be an Apple-orchestrated hostile takeover of the company by Broadcom last year. Apple has been fighting to destroy Qualcomm’s income, which largely goes to R&D and benefits Apple’s competitors, who bring out ever cheaper, better smartphones, undercutting Apple’s prices and clearly having an adverse effect on Apple’s sales. What seemed strange is that the FTC, whose mission is supposed to be focused on protecting the U.S. consumer, came out in favor of Apple, even though crippling Qualcomm would have a massive adverse effect not only on smartphone competition in the U.S. but U.S. technology leadership. This week, both the Department of Defense and the Department of Energy met with the FTC, but they don’t seem to get why the FTC is on the wrong side either, claiming national security is at risk.
  • HP Megatrends Report Showcases a Troubling Future for the World Feb 28 I had a chance to talk with Shane Wall, CTO for HP, at some length before he published his blog on the future and the megatrends that will define it. One interesting position I share is that while automation, if not done right, may result in massive unemployment, it will also result in massive numbers of new job types, making retraining critical to a non-dystopian future. Let’s talk about Wall and his team’s vision for our future, what we must look forward to, and why we should be far better prepared for it than we are.

More IT Business Edge blog posts »

Rob’s Articles

  • IBM And The Promise Of Quantum Hybrid Deep Learning AI Datamation | Mar 15 What IBM proposes is kind of a Quantum Turbocharger for unstructured data, which could not only be applied to AIs but any computer solution that uses unstructured data.
  • BlackBerry Moves to Strengthen Ties with the US Government (Thank God) techspective | Mar 15 BlackBerry has successfully transitioned from being a smartphone vendor to something very different. They still have the leading operating system for automobiles and nuclear power plants (QNX), which is arguably (and has to be) the most secure in segment. The have a variety of mobile management and security solutions, and they still are connected to my favorite smartphone (which we don’t talk about) the Key2.
  • Japan Finally Vindicates Qualcomm's Licensing Model: Tide Continues To Turn Against Apple TG Daily | Mar 15 Litigation Used Offensively Rarely Works Because CEOs Just Don’t Understand The Battlefield
  • Hands-on with HoloLens 2: It's even better than I thought! Computerworld | Mar 14 Microsoft has pivoted the device away from what looked like a consumer design focus in the first vision (with an emphasis on design) to a focus on its current practical use (emphasis on function). In the AR space, in terms of devices that will ship this year, this one is very well conceived and now wrapped with the kind of support a new platform needs to be successful.

More articles »

Rob Enderle on…

Dell’s earnings announcement

“I would expect Dell going forward to work harder to contain their losses than this quarter reflected.”

Newly public Dell cleans up on servers and storage, but investors yawn Silicon Angle

IoT and BlackBerry’s Cylance acquisition

“BlackBerry has been the leading independent vendor focused on securing these devices and their now approved acquisition of Cylance makes this a critical game changing moment for the company and the IoT industry. In today’s hostile world, security isn’t an option, it is a requirement.”

BlackBerry completes acquisition of Cylance for AI cyber security ambitions Information Age

Samsung’s new phones lacking 5G

[Unless the other new features in these latest phones are up to the job of luring buyers, Enderle is not sure how they will fare in the market.] “Without 5G and given the amount of ink 5G is pulling, I have my doubts whether these new features will be enough to overcome the concern of premature obsolescence…"

How Do the New Samsung Galaxy S10s Measure Up? IT Analysts React eWeek

YouTube and advertisers boycotting the platform due to objectional content

“This kind of thing has been an ongoing problem. The company’s technological solutions just aren’t good enough yet on such a massive scale, so there’s an inherent risk to advertisers.”

Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon Forbes

Alphabet’s rising costs

"You do have to watch them in regard to costs, because their costs can drift out of line. It's like they've got the goose that lays the golden eggs and their job is to spend the money," [Enderle added, noting Google's dominance of the digital ad market.]

Google parent Alphabet hit by rising costs AFP

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell