Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • How a Secret Strategy Helps BlackBerry and Microsoft Solve Government's Mobile Problem Apr 21 Every once in a while, I run into something amazing. In this case, it is an effort announced at the AFCEA Defensive Cyber Operations Symposium that should ensure that BlackBerry and Microsoft dominate government and high-security enterprise mobile solutions, an effort that is not actually driven by Microsoft or BlackBerry. This effort comes from a partnership between two other companies, and I think it showcases the fact that strategies to change both of these major companies are working and that, once again, the success of both firms is tied to partners and not just the firms' own insular efforts. Let me walk you through this.
  • Gartner and IDC Numbers Show that Dodging Blame Is a Losing Strategy Apr 19 It has been interesting to watch Dell and HP compete, with each going down nearly opposite paths. Dell has been doubling down on PCs for the last several years and its big move was going private to eliminate distractions and better focus on customers. HP has been a bit of a CEO revolving door, from Carly Fiorina, who bought leadership into the PC market by merging with Compaq and recognizing the power of a consumer product, to Meg Whitman, who basically reversed Fiorina's moves, turning HP into two companies: one focused on the enterprise business and the other focused on PCs and printers. Strategy is measured by results; the IDC and Gartner numbers are out and they're pretty telling. Before we get to that, though, let's look at the background.
  • NVIDIA and the Spark of Innovation Apr 13 A second show was held last week concurrently with NVIDIA's GTC and ECS shows: the OpenPOWER Foundation's Summit 2016. What makes this event interesting is that it showcases IBM's move against Intel's dominance using open source methods and a social community approach to next-generation server processor architectures. Realizing it couldn't take on a power like Intel alone, it effectively gave away its technology in exchange for making it more relevant, and the effort appears to be working. Let's talk about some of the big takeaways from the event.

More IT Business Edge blog posts »

Rob’s Articles

  • 15 ways to not get fired from your dream job CIO | Apr 22 You've got your dream job, now how do you keep it? Columnist Rob Enderle shares 15 things you should know before you even start your new dream job in order to not get fired.
  • Why The PC Market Is Soft And Why AMD Should Be Excited TG Daily | Apr 22 Brian Krzanich, Intel's new CEO, upon announcing an historic layoff and blaming poor PC sales performance has handed AMD one hell of an opportunity. As you might expect when the leading vendor in a market implies they may exit it the number two is likely going to suddenly be seen by some as the new go to vendor and that is AMD. Suddenly I'm seeing a lot of interest that I hadn't seen before in their new Zen architecture due out later this year. (It should be noted that while AMD also took a hit, as a percentage, it was far lower than Intel's and their outlook, in terms of growth was far stronger, showcasing the benefit of focus).
  • Apple's Not So Secret Strategy To Kill The Mac Could Boost Windows TG Daily | Apr 19 Tim Cook has been pretty clear of late that the future of the PC is much more like the iPad Pro than it is the MacBook Air. In fact, personally, he appears to have made the switch and, I think, he is making a mistake common with CEOs. He is viewing the Mac user base as basically the same as he is and he really doesn't need much more than light word processing, some calendar function (his secretary likely does the heavy lifting), and email.
  • How Google Will Use VR to Displace iPhone TMCnet | Apr 19 YouTube is moving aggressively to host virtual reality content on their service, and folks are struggling to understand why since few people are equipped to view it. You still can't buy a set of high-end VR glasses from anyone, though they are due in market in a few weeks. However, Android phones are the only phones that support VR at the moment, and for those that want to view VR they are currently the only game in town. And VR is something iPhones don't yet, and may never, do. Let's talk about how Google is going to use VR as a weapon against Apple.

More articles »

Rob Enderle on…

Microsoft's artificially intelligent bot, Tay

"Using an intelligent robot to do research is one of the options now available to researchers, and this effort could form the vanguard for firms and political entities who want a deeper understanding of a demographic."

Meet Tay, Microsoft's new A.I. chat bot Computerworld

Blockchain and IBM

"Blockchain is moving into banks…and should lend itself to both IBM hardware and their tight relationship with banks—this is likely why IBM is getting behind this technology…Once blessed by banks, it created an additional competitive exposure…and IBM wants to make sure that doesn't happen."

BitShares, Lisk Hop on Azure Blockchain Bandwagon eWeek

Cross-platform game play

"When you have titles that cross platforms, being able to play with folks on another platform broadens significantly the number of people available to play with you at any time. It also lowers the risk of being on the wrong platform, removing one of the barriers to buying either the Xbox or PlayStation."

Xbox Signals It's Ready to Rumble TechNewsWorld

The virtual reality market

[Enderle believes this year will be an early adopter market. If the early adopters evangelize a good experience, that will ultimately help future sales, as prices come down. But, Enderle added,] "at these price points, it's going to be hard to get the systems into high volume sales."

AMD is betting on virtual reality as new growth engine MarketWatch

Amazon opening bookstores

"The books are just window dressing." [Amazon's using them to create a comfortable space for people to come in and get acquainted with its electronics offerings.] "A lot of people are intimidated by electronics, but they feel comfortable hanging out in a bookstore."

At Amazon's bookstores, books are just window dressing USA Today

How Microsoft opening up SQL Server to Linux highlights differences with Oracle

"Oracle practices lock-in aggressively, and customers like choice, and as Microsoft increases its flexibility, historic concerns about the company should abate over time and create a stark difference between them and competitors like Oracle."

Satya Nadella's Bold Plan To Future-Proof Microsoft: Embrace Apple iOS, Android And Now Linux International Business Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8560 Office
(408) 832 6326 Cell
(541) 382-3973 Hard Line
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell