Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • HP: Energy of a Startup, Power of a Fortune 100 Company Sep 12 I'm at HP Reinvent this week and listening to the CEO keynote. This is a reinvented company and his opening comment referred to the company as I did in the title above. I'm fascinated by how different companies execute turnarounds and how few are successful. The old HP had been in sequential failed turnarounds for over a decade when it decided to split into two companies, HPE and HP. It still strikes me as amazing that HPE, which seemed to have all of the advantages, and HP, which seemed to have all of the disadvantages, effectively switched places. I think the difference was that HPE thought it couldn't fail and HP knew it was at huge risk, causing the first to under-execute and the second to over-execute. Now HPE is still looking forward to a successful turnaround and HP is looking back at one. What is particularly amazing is that printing, which was thought to be a dead market, has been growing in HP for the last six months and even before the 3D printing business, still in its infancy, has taken off.
  • $20M Uber/FTC Consent Decree Points to Uber Practices and AWS as Critical Avoidable Problems Sep 11 On August 15th, Uber agreed to pay a whopping $20M fine and significantly improve compliance with General Data Protection Regulation (GDPR). What was happening was that too many unauthorized people had access to consumer personal information and this was putting Uber riders at excessive risk. The nature of Uber's "fast growing" company wasn't an acceptable excuse and the FTC reaffirmed that security and privacy promises must be honored.
  • HP vs. HPE: Why the Sibling That Couldn't Win Is Outperforming the One That Couldn't Lose Sep 7 HPE released financials this week and HP released its numbers earlier in the month. HPE did show some revenue growth in storage and networking, but the rest of the firm and profitability was mostly hurting. HP, in contrast, appeared far stronger and far more consistent, which is odd given that when the firms split, HPE got what was thought to be the valuable properties while HP got the declining industries and most of the debt. In short, back when HP split, the smart money would have been on HPE to be successful, not HP, and the smart money would have been wrong, very wrong.

More IT Business Edge blog posts »

Rob’s Articles

  • AMD Threadripper and Why We Need Products Built on Passion techspective | Sep 15 I've been involved with a lot of amazing products over the years and one thing that is almost always the case with an amazing product is that it doesn't go through the normal product development path. More often they come from "Skunk Works" type efforts—people that go off and create something amazing because no one told them it was impossible, or where one or more people, on their own time, flesh out an idea and drive it through management, or they come from a startup that rises up to scare vendors who believed that what the startup did was impossible or stupid.
  • HP Keynote: PCs and Printing Are Back Datamation | Sep 13 HP's handling of its PC and printer lines provides a textbook example of how to use marketing in a declining market.
  • HP University: Supercharging The Channel TG Daily | Sep 12 I'm at HP Reinvent this week, a partner oriented event by the new HP company which is still currently focused on PCs, Printers, and related services and supplies. One of the concepts that founded the technology market in the middle of last century was the idea of a well-trained expert channel. Over the years this concept largely died out because time was tight and things like certifications for required talent were focused on techs but not sales. Sales people were expected to be selling but that meant that sales teams, particularly those tied to partners, but sadly also those directly employed by the hardware OEMs, lost critical skills.
  • Russia, Fake News and Facebook: 24/7 Manipulation TechNewsWorld | Sep 11 Back when the Internet first came to be, there was the typical set of blue sky and lollipop predictions that the result would be more facts, less censorship, more intelligent discourse and less successful manipulation.

More articles »

Rob Enderle on…

The idea of robots for customer service

"People aren't used to trusting robots yet." [The disruption caused by Amazon could squash the demand for robots in customer service.] "For instance, in 2022, Lowe's may have to shift to more of an Amazon delivery model than a store model, making the need for these robots near nonexistent."

Robots May Become Go-To Customer Service Reps CRM Buyer

Microsoft's new deep learning acceleration platform designed for real-time AI

"Real-time AI is the eventual goal for the vast majority of projects. AI should be able to move at the speed of thought, or it'll just be an advanced script."

Microsoft Unveils Real-Time AI for Azure TechNewsWorld

Snap and Facebook, following Snap's earnings announcement

"Snap is running against a melt-billion-dollar, profitable giant that can expand into Snap's area without even stretching hard. It is a case where they are overmatched."

Snapchat results failed to click with Wall Street AFP

IBM's advances in distributed deep learning

"This is a big step, particularly in areas like security and fraud protection, because the length of time it took to train a system was typically measured in days but damages could run to millions in minutes. With this you should be able to put in place solutions that can more reasonably address some of these massive exposures more timely."

IBM's Breakthrough Distributed Computation for Deep Learning Workloads eWeek

Apple following its earnings announcement

"I expect investors will largely give Apple a pass until they deliver the iPhone 8, and it had better come close to expectations… This phone is going to be a real test of iPhone price elasticity and what people will accept as the cost of a new smartphone."

Apple: iPhones, services give tech giant a boost San Jose Mercury News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
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  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell