Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Why Higher Education Is Desperate for McAfee’s Comprehensive Security Approach Apr 17 This week I got a heads up briefing on McAfee’s latest router security release (part of Intel security), which more deeply integrates routers into its unique approach to comprehensive corporate security. The company indicated it was having surprising success given that a core portion of the product came from a recent acquisition, which was still in the process of being integrated into the company. Generally, benefits of an acquisition don’t really start to show up until after the acquisition has settled. It turns out that higher education is chomping at the bit for this solution, which provides an interesting data point for everyone else.
  • How Dell OEM Could Fix the Affordable Care Act Apr 15 I’m not a fan of the Affordable Care Act (ACA), but my issue isn’t the same as most conservatives who believe that it is an unearned entitlement for folks who don’t want to work. My issue is that it isn’t affordable. This is because health care in the U.S., far from being the best in the world (we just beat Slovenia at 37), is number one in cost. The core of the problem is that it isn’t affordable—not that it isn’t available. I maintain that if the government would have fixed the affordable part first, it could have implemented nationalized health care and even the wealthy and young would have saved money.
  • How IBM Made Power Relevant Again and Surprised Intel Apr 10 Until recently, the tech market focus on processors surrounded two current processor technologies: ARM, which exists mostly for mobile devices but is trying to move up market to PCs and servers, and X86, which is mostly on PCs and servers and trying to move down market to mobile devices. ARM has the advantage, largely because moving up market increases margins and thus is far easier to fund, while moving down market reduces margins, making it hard to get the funding needed to compete. However, Intel, the dominant vendor in the x86 space, due to those larger margins, can put more resources on defense than ARM can put on attack. This suggests that Intel would be strongest on defense in the space it occupies and ARM the strongest on offense.

More IT Business Edge blog posts »

Rob’s Articles

  • Transcendence and Analytics: What If the End of Mankind as We Know It Were a Good Thing? TechNewsWorld | Apr 21 Our decision making can be flawed due to Confirmation Bias, which makes us see only things that agree with a position we've already taken, and Argumentative Theory, which maintains that status goes with being seen as right. Note I said "being seen as right," not actually being right, which likely explains the unfortunate number of politicians in every party who seem to be idiots.
  • Meet the Most Profitable PC Company You've Never Heard Of CIO | Apr 18 Dell's Original Equipment Manufacturer division makes custom PCs for companies in a variety of industries. It also makes money. With sales of plain ol' out-of-the-box machines on the decline, this might point to the future of the PC.
  • Google's Amazing Image Strategy with Google Glass TMCnet | Apr 16 You would think that a company being pounded for privacy issues and facing a competitive marketing effort that made fun of those issues (Scroogled) would pull back and circle the wagons at least with regard to privacy. But Google isn’t built that way. They sat back and figured the way to get people to stop accusing them of a crime was to implicate their fan base and making those fans pay $1,500 for the privilege of buying a product that makes Google’s past spying seem trivial by comparison. It seems folks aren’t all that upset if Google is spying as long as they are doing the spying, go figure?
  • Microsoft's New CEO: Adding What Was Missing Datamation | Apr 16 Newly minted Microsoft CEO Satya Nadella appears poised to make some much needed changes.

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Rob Quoted

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Rob Enderle on…

Hackers and Twitter accounts

"The banks lock down the accounts when they see unusual activity. The Twitter accounts are not being monitored at all so you take a Twitter account and you get a couple days with it before they get locked down."

Hackers Prefer Twitter Accounts Over Credit Cards: Report NBC Bay Area

Google’s encryption changes and outsiders’ ability to intercept Gmail messages

"They can get to this same content by making a formal request ... So yes, this addresses the exploit but if the NSA (or any government agency) wants in they can still go through the front door."

Google just made it harder for the NSA to snoop on Gmail users, but is it enough? MarketWatch

Facebook and its focus on the app market and ability to make money

"Apple actually uses a very different revenue model and Google pretty much owns on-line advertising. ... However [Facebook] could increase their revenue through apps sharply and for mobile users this could be the best way to revenue and profit."

Is Facebook Ramping Up App Marketing? eWeek

Yahoo eliminating account sign-ins through social media platforms

"If they get compromised, then you get compromised, too. Having separate sign-ins is a higher level of security." [Yahoo wants control over account access.] "You really don't want to make it look like Facebook or Google own your future."

Yahoo Users: No More Log-Ins Through Facebook or Google eWeek

Major electronics vendors’, like Samsung and Apple, lack of support for the Linux Foundation's AllSeen Alliance

"The guys who are dominating the market are unfortunately not the guys who are jumping on this particular bandwagon.”

Open source challenges a proprietary Internet of Things Computerworld

Microsoft’s Mark Penn’s new focus exclusively on strategy

"In the battle with Google, Penn's political background should prove very powerful. This allows [Microsoft] to better defend against ... [Google's] ad-funded model [which] destroys the product-based model that currently sustains ... Microsoft.”

Nadella Begins Microsoft Leadership Transformation E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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