Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • The Democratic Debate That Wasn't: How Tech Could Help Elections TechNewsWorld | July 1 I watched the Democratic debates last week and was struck by three things: I'd likely rather watch paint dry; the application of technology to improve the experience was nonexistent; and I'd bet that if the Democrats don't up their game President Trump will have them to thank when he wins re-election. I'm generally frustrated about how little technology is used to improve the presentations made by technology companies, but in this case both the preservation of the U.S. and perhaps the survival of the world are tied to the next election, and last week's effort fell well below what should have been done.
  • Resideo + LifeWhere: One Step Closer to the Truly Smart Home We Didn't Know We Wanted techspective | June 28 I’ve had an ugly month with technology that could have been prevented with predictive analytics. First, our Samsung TV blew a capacitor and would power off when there was a flash of light on the screen and stay off for 30 minutes, then our Samsung dishwasher started making grinding sounds and gave an alert it was leaking water. Both products are relatively new and both fixes (replaced the TV, had Geek Squad work on the Dishwasher) took days to get done and losing both the primary TV and dishwasher wasn’t fun.
  • 3 Months With The Microsoft Chromium Browser: It Is Still Awesome TG Daily | June 28 I’ve been using the pre-release version of Microsoft’s new Chromium-based browser for around 3 months now and I continue to be impressed. I’m particularly impressed that this product isn’t even released yet. Now I’ve been a long time IE user and did try to move to the Microsoft Edge browser, but incompatibility issues actually got me to abandon both and switch to Google Chrome and also install Firefox for those times when even Chrome didn’t work properly. I basically had 4 browsers in use IE for legacy support, Edge which had been my default until it broke, Chrome which became my standard, and Firefox for emergencies.
  • Beyond Limits: Rethinking the next generation of AI Computerworld | June 28 A new AI company called Beyond Limits took an idea from space exploration and turned it into a fascinating new self-training AI. This new AI – which is already being used in finance, healthcare and petrochemical industries – represents an impressive breakthrough for certain AI implementations that require high levels of autonomy.

More articles »

Rob Enderle on…

Critical Firefox vulnerability

"Given it was used in an attack, it's very dangerous, but it has been fixed. This showcases that keeping your software products, particularly browsers, patched and up to date is incredibly important. Patching remains your best defense."

Firefox Users Warned to Patch Critical Flaw TechNewsWorld

The Internet’s growth

"As a market grows, growth rates tend to plateau at times as different waves of adapters migrate. The Asia-Pacific, which is relatively underdeveloped, will have the greatest growth potential."

Internet's Crowds Stunting Its Growth: Trends Report E-Commerce Times

AMD and Intel at E3

"AMD hit hard and early … arguing with some compelling benchmarks that they were not only competitive with Intel's best, they cost less than half as much. … Intel was so upset they broke from their policy of ignoring AMD and challenged them to a public shootout, giving the firm even more coverage.”

Winners, Losers and No Shows at E3 2019 TechNewsWorld

Reaction to the departure of Cloudera’s CEO

“Reilly was a top-flight CEO and well-regarded. Investors don’t really like coups and there doesn’t appear to be much confidence in Cole given the market’s reaction. This looks like a massive vote of no confidence in Cole, and if [those sentiments] carry over to Cloudera’s customer base, it could go into life support very quickly.”

Cloudera hits a wall as its CEO retires after revenue miss Silicon Angle

Growing antitrust pressure on big tech

"Their survival is on the line, but I'm not convinced they recognize the real risk any more than Microsoft did decades ago.” [Regulators] "should be using a blend of targeted financial penalties, incentives, and targeted laws to directly address the problems at a granular level rather than proposing the firms get hacked apart."

New Antitrust Probe Tightens Screws on Big Tech E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
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Bend, OR 97703-9008
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(408) 839 6296 Cell