Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • The Xerox HP Merger: A Good Idea? Datamation | Nov 6 On paper the merger looks interesting, but the details are problematic, opines a tech pundit.
  • MLPERF Benchmarks Showcase NVIDIA Dominance In AI Space techspective | Nov 6 NVIDIA was the first of the large scale technology providers to see the opportunity for artificial intelligence (AI), particularly as applied to autonomous machines. This early focus allowed them to build up a set of skills, tools, and focused hardware that substantially enhanced the AI efforts for their customers, including IBM, another AI pioneer. As others entered the market, the need for benchmarks recently drove the introduction MLPERF—a set of machine learning benchmarks that could be used to determine the performance of this technology across the growing number of vendors participating in this segment.
  • Living on the Edge Chromium browser Computerworld | Nov 6 The new Chromium browser from Microsoft blends both Google and Microsoft technology to set a new bar for compatibility, privacy and security in the corporate and personal browser space. It also showcases a competitive future where firms focus more on making their customers happy than hurting competitors.
  • The First Financial Services Public Cloud And It's From IBM TG Daily | Nov 6 Bank of America is arguably the most powerful bank in the US, if not the World. As a result, what they do other banks tend to follow. This week IBM announced that BofA is the first Bank to collaborate with IBM on the creation of what should be the first Financial Services-Ready Public Cloud. This announcement is big for several reasons. Banking hasn’t been comfortable with the public cloud due to security concerns, which suggests an off the shelf solution like AWS can’t be adequate. IBM got badly thrashed by AWS, and targeting is arguably the best way for them to fight back. And, finally, folks still follow what IBM does, and this could result in a major change to how other major cloud providers create all enterprise cloud services, package, and sell them.

More articles »

Rob Enderle on…

Availability of Salesforce’s CMS

[Salesforce won't likely introduce any breakthrough CMS features, but it helps keeps customers in the fold, said Enderle.] "It's all about account control. You want to retain as much control as possible, because the more customers use third-party applications, the more exposed you are to potentially losing them."

Salesforce CMS now generally available TechTarget

Impact of the President’s intervention in the DoD’s decision to pick Microsoft over Amazon for its JEDI contract

“I don’t think this really looks good for Amazon or Microsoft because Amazon appears to be done with new government contracts and Microsoft’s win is overshadowed by the appearance of abuse of power.”

Like the Death Star on Endor, JEDI created a ton of fallout and stormy weather in cloud market The Register

SUSE’s dropping of OpenStack being viewed as a breach of trust with its customers

“Typically you’d provide months if not years of notice before doing something like this suggesting the company has serious issues. This move is similar to concluding, on a lifeboat, that it’s time to draw straws for people to go for their last swim. You breach trust like this, and the firm may not recover.”

Sonos Launches Rent-a-Speaker Pilot Program Channel Futures

Potential issues with Sonos’ premium wireless speakers’ subscription program

"You have to deal with people that don't pay their rental fees, who trash or don't return the speakers. That's why rental programs with electronics have largely failed in the past, due to the costs associated with bad renters."

Sonos Launches Rent-a-Speaker Pilot Program Technewsworld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell