Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • The Problem and Promise of Intel's Diversity Report Aug 20 This week I'm at Intel Developer Forum (IDF) and it's an incredibly exciting event. It has an energy that I haven't seen in a long time and each floor has amazing demonstrations: sensor-equipped BMX bikes doing stunts on ramps, amazing gaming PCs and race driving simulators, 3D printers, active smart glasses and goggles, 3D VR headsets, and some new rather impressive collaboration gear. However, the two best events are the opening and closing keynotes. The opening keynote showcases Intel's present, which is great. Brian Krzanich, Intel's CEO, has become a great story teller and the story this year was both positive and fun. But the closing keynote is what I most look forward to. It is given by Intel's secret weapon, the industry's only captured Ethnologist and Futurist, Genevieve Bell. And this keynote is about the near-term future.
  • Jeff Bezos' Confirmation Bias Could Kill Amazon: A Teachable Moment Aug 18 This week, the New York Times came out with a scathing report on the culture and employee environment inside Amazon. It shouldn't have been a surprise to CEO Jeff Bezos, because Amazon uses forced ranking as a management method and similar reports have come out about other firms that have used this method. This method creates an increasingly hostile environment where employee is pitted against employee and collaboration becomes virtually impossible. This is why most tech firms have been eliminating the practice, including GE and Microsoft.
  • How Clinton's Email Defense Strategy Could Get You Fired or Worse Aug 14 Hillary Clinton is spreading a dangerous belief in her defense of a private email server. Her defense upon the discovery of classified material that was shared with people who didn't have the appropriate credentials was that the information wasn't classified at the time. This creates the belief that it is OK to share information before it is officially classified. I can, as an ex-security auditor, tell you that if you do this and get caught, there is a high probability that you'll be fired on the spot and you may even face criminal charges. Recent revelations suggest that staffers may have illegally stripped confidential classifications off of email and if that proves true, we will likely see criminal charges filed against those individuals.

More IT Business Edge blog posts »

Rob’s Articles

  • Intel and the power of gaming techspective | Aug 20 This week was IDF and one of the most powerful presentations was on gaming. One of the interesting gaming stats is that $32 billion will be spent on PC games this year and currently 205 million folks watch gaming tournaments. This last number has me a bit amazed as you'd think with numbers like that we'd see more gaming coverage in the national press.
  • Cool Things from Intel's Developer Forum: Turning Your Tech into a Companion TMCnet | Aug 18 This week is IDF, Intel's Developer Forum, and in the opening keynote Brian Krzanich walked us through some of the stuff that will be coming to PCs, tablets and smartphones. The event promises a future when our devices can hear and respond to our voice dynamically, they can take the place of controls and musical instruments with no latency, can see and measure what they see, can be worn, can have robots deliver stuff to you-not to mention there will be vending machines that know who you are-and this year, folks even had a shot at getting on a game show. Let's cover some of the highlights.
  • IBM Pulls From the Past to Prepare IT for the Future Datamation | Aug 18 LinuxONE brings the flexibility of Linux to the stability of the mainframe.
  • IBM Creates Linux Without Limits TG Daily | Aug 17 Linux is the fastest growing operating system in the industry with significant drivers expanding it in mission critical applications in the industry. The causes for this trend are speed, agility, a unified development environment, and cost. The quality of Linux has advanced over the years significantly. Mobile is driving an increased focus on this platform which is closely tied to the mobile revolution.IBM is all in on this trend and is pushing their z Systems platform to take advantage of this wave and provide their strongest large scale offering in this space. IBM believes that they can expand their capability by taking Linux to the next level and is announcing the expansion of their coverage. Customers are demanding that IBM take Linux and give it the same focus as their most capable systems and IBM is stepping up. Let's talk about that.

More articles »

Rob Enderle on…

Yelp and the reports of fake reviews appearing to tarnish the platform's image

"You've got this cloud of distrust. The end result is that people are using it less and less. That is a going-out-of-business trend."

Is Yelp on its death bed? CNN Money

Microsoft's Surface tablet

"The Surface 3 is really the only Windows tablet that is getting a lot of traction, and it's mostly Surface Pro 3. It's a showcase that Microsoft can create a competitive tablet in what has been a declining segment of late."

Microsoft's Surface Shines Amid Its Mobile Phone Missteps The Street

The new iPod Touch

[Rob Enderle of the Enderle Group said that while iPod sales have been declining, they are still massive.] "Not everyone wants an iPhone, yet a lot of those folks loved their iPods. This product will be far more successful than anyone expects."

Amid declining sales, Apple refreshes iPod Touch with faster processor, better cameras US News & World Report

The potential of Netflix offering its streaming services in China

"Most of Netflix's growth will likely be coming from China going forward. (But) this is a very high-risk country as the government has a nasty history of funding competitors and really likes to keep a very tight control on content."

Why Netflix's Expansion Into China Won't Be Easy The Street

The NYSE and United Airlines technical issues

[The insistence on multiple redundancy in companies the size of United Airlines, and the ostensible failure to adhere to sound update practices at the NYSE,] "make me wonder if this wasn't some kind of warning that DHS doesn't want to talk about."

NYSE, United Shutdowns Spark Cyberattack Rumors E-Commerce Times

The possibility of Facebook and a music service

"I don't think it's a bad idea for Facebook. ... The social aspect of music has always been a big goal for music services, having a social media company decide that music could be a feature seems like a logical extension."

Facebook Could Be Huge For Music Sharing And Discoverability Benzinga

The possibility of Facebook and a music service

"I don't think it's a bad idea for Facebook. ... The social aspect of music has always been a big goal for music services, having a social media company decide that music could be a feature seems like a logical extension."

Facebook Could Be Huge For Music Sharing And Discoverability Benzinga

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
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San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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