Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • AMD's Ryzen Pro Campaign: How You Could Get Fired for Buying Intel Xeon May 14 Last week, I was pre-briefed on today's launch of AMD's impressive Ryzen Pro line. AMD is once again moving aggressively against Intel's dominance with a competitive line and Intel has never been more vulnerable. This vulnerability comes from a combination of bad internal Intel practices, questionable Intel behavior, and what appears to be a massive reduction in resources.
  • Satya Nadella Keynote at Microsoft Build: Showcasing a Balance of Vision, Product, Customer Empathy May 7 I'm at Microsoft Build this week and the first keynote is from Satya Nadella, the CEO. Nadella is a showcase of what a replacement CEO for a founder should be. He is a subject matter expert on the cloud and successfully transitioned Microsoft to this new paradigm. He started by pointing out that his founder predecessor, Bill Gates, was talking about Apple stock and how this reflected on Microsoft's change. No longer insular, Microsoft will literally partner with anyone now and is doing very, very well as a result. Though I do think it is likely a tad frustrating for Gates to watch his own company pivot and be successful with new initiatives while Apple gets a huge valuation even though its latest efforts have underperformed or, like the HomePod, largely failed in market.
  • Dell Jeff Clarke Keynote: A Solid Step into the Digitally Transformed Future May 2 I'm still at Dell Technology World this week and watching Jeff Clarke's keynote. As CEO Michael Dell moves on to become more of a statesman, Clarke, vice chairman, products and operations, is moving in to increasingly run the company. This is an interesting transition because the two men are close personal friends, reminiscent of Bill Gates and Steve Ballmer, but unlike those two men, who were very different, Clarke and Dell are far more similar in background and focus. This is the second time Michael Dell has attempted to move on and, this time, his choice of a successor is obviously far more measured. I'm not anticipating a problem. These are the major points he made in his talk.

More IT Business Edge blog posts »

Rob’s Articles

  • Is Dell Right? Was The MacBook Air Stupid? TG Daily | May 14 Steve Jobs was a natural manipulator, so much so that folks often referred to him as having his own Reality Distortion Field. This allowed him to say often even contradict himself and get away with it. For instance he once said that video on an iPod was stupid and that no one would ever adapt a tablet because it lacked a keyboard (there is a list of his 6 most impressive false statements here). One effort that really screwed up the PC market for a while was his forced march to the ultimate thin Notebook Computer the MacBook Air. It was a lust worthy device, but the tradeoffs were painful, so much so that Lenovo made fun of it in this video.
  • Tech Career Checklist: Aggressive Diversity, Cold Cash TechNewsWorld | May 14 I've become convinced that too many of us don't prioritize our employment choices properly. What recently drew my attention to this was a conversation I had with Dell's CFO Tom Sweet at Dell Technology World. We were chatting about Dell's problem attracting employees. Because Dell is a private company, few employees get stock or stock options -- they get cash instead. It seems that has put Dell at a disadvantage when competing for top folks.
  • HoloLens and anticipating the next big smartphone/PC-converged solution Computerworld | May 11 But, when it comes to Microsoft versus Apple in this space, will history repeat itself?
  • The Lenovo Mirage Solo: Redefining Mixed Reality techspective | May 11 This month Lenovo launched their Mirage Solo, based on Google's Daydream platform. In many ways, this is the missing link in the current generation of blended virtual reality (VR) / augmented reality (AR) offerings. The problem up till now is that you either had problematic cell phone-based solution or a very expensive PC-based solution that required a tether that was a massive tripping hazard (trust me, there is nothing quite as painful and taking header when that damn cable pulls you up short because you can't see what you are falling into). The Lenovo Mirage Solo falls into the sweet spot with an untethered solution that is easier to set up than either the phone-based or PC-based solutions and provides what is potentially a far more compelling result.

More articles »

Rob Enderle on…

SalesHero's new AI sales assistant offering

"AI allows the tool to learn to provide the specific help needed by the sales rep, far closer to what a human could do, and it scales far better than a human-based solution can. This does represent the future of sales, but it likely will only work with reps that will except a technology based solution."

SalesHero's Robin Takes On New AI Sales Assistant Job TechNewsWorld

Facebook, online abuse and AI

"You could take IBM Watson today and likely have it able to address this problem within 12 months if you were willing to spend what was needed to train the system. But it doesn't look like Facebook is willing to use something off the shelf, adding years to the process."

Mark Zuckerberg says AI cannot stop online abuse yet, but experts beg to differ Fox News

Low-code and no-code development tools

"The tools and process show promise and often deliver a faster, cheaper path to mobile app development. More conservative shops and those with higher security concerns are, of course, moving more slowly. But with few red flags this approach appears to be gaining impressive speed over time."

No-Code, Low-Code Development Platforms Help Organizations Meet Growing App Demand IT Pro Today

Brands advertising on Facebook after the Cambridge Analytica scandal

"When you have that amount of distrust connected to a brand, whether you are an influencer or an advertiser, that will carry over to your own brand. When customers don't trust the source, they're probably not going to trust the content."

As Mark Zuckerberg Testifies Before Congress, It May Be Wise for Tech Founders to Delete Facebook Inc.

Intel's 8th generation Core processors

[Intel] "can deliver on CPU functionality…but still lags on GPUs and modems. Much of the performance these days is gated by the modem and the GPU, not the CPU, which just isn't as importance as it once was." [Developers may not benefit much] "… with IDF shut down, Intel's developer efforts are largely moot."

Intel Hits the Gas Pedal With 8th Gen Core Processors TechNewsWorld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell