Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • How Tesla Beats Jaguar with Applied Analytics Aug 13 After writing the Tesla vs. Jaguar piece last week, where I connected the vastly higher customer loyalty Tesla has to its use of analytics, it occurred to me that an emerging primary selection criteria for any vendor should be its analytics usage. And I don’t just mean IT vendors. I think this could apply to anyone you buy from personally or professionally. But since we focus on IT here, I’ll focus on IT vendors. I’ve come up with five reasons to focus more on how a vendor uses analytics rather than their analytics offerings as reasons to choose that vendor.
  • Will Broadwell Kill ARM-Based Tablets? Maybe, with a Little IT Help Aug 12 As part of the Broadwell launch, Intel has been showcasing a 2-in-1 device that is substantially thinner and lighter than an iPad Air and that will run full versions of the MacOS and Windows. Personally, I think that coupled with the changes to Windows 9, the next version of Office, and a few other things that have yet to be announced, this could create a Windows 95 moment. But I also think it could render large tablets redundant. By large tablets, I’m talking about products like the iPad, which work well only as a consumption device and can’t really be used successfully for work. Given that fewer is always better when it comes to form factors, IT might want to consider helping drive that redundancy trend if it emerges. Let’s talk about this trend, why you might want to push it and how you’d go about doing that.
  • Matterport: Virtualizing the Office Aug 8 One of the more interesting companies I’ve run into recently is Matterport. It is a product and service that allows you to fully scan a place and then publish it in the cloud so that others can navigate it like a game and as if they were there. It has obvious applications for the real estate and insurance markets, to prove disaster or theft losses. I was introduced to this firm through AMD Ventures, a department in AMD that funds firms with promising technology that use AMD’s products.

More IT Business Edge blog posts »

Rob’s Articles

  • Why Tesla Is the Best Car Company in the World TechNewsWorld | Aug 18 Tesla's cars are designed like consumer electronics. Components are modular, so that the car can not only be rapidly repaired, but also easily updated. Tesla monitors customer satisfaction, and it doesn't use a dealership network, so it is intimately engaged with its customers, who act very similar to the old Apple fans in the 90s and aggressively defend the Tesla brand and cars.
  • 6 Things to Know About Choosing a New IT Vendor CIO | Aug 15 No one should sign a contract with an IT vendor without fully evaluating who they are and what they do. Asking vendors these six questions might throw them for a bit of a loop, but their (honest) answers will help you determine if they are the right fit for your company.
  • The Churchill Club and The Future of the Connected Car TG Daily | Aug 14 I attended an interesting panel at The Churchill Club this week on the coming connected/self-driving Car with executives from NVIDIA, Mercedes Benz, Nissan and a subject matter expert talking about the future. NVIDIA technology is at the heart of most of the higher end increasingly intelligent cars in and coming to market over the next few years. Several car makers have cars in market that actually could drive themselves farther then they now do (they are being limited because of safety concerns). It is pretty amazing how inexpensive some of these systems are getting.
  • MacBook Air vs. Surface and Siri vs. Cortana: Creating a New Reality TG Daily | Aug 12 Much like Republicans and Democrats, the only political parties who count in the US, come down on different sides of the Obamacare debate (I’m not a fan) Apple and Windows users likely come down on different sides of the new campaigns Microsoft has fielded showcasing their Surface Supertablet against the MacBook Air and their advanced digital assistant Cortana against Apple’s creative speech to text tool Siri (you should check out the Arsenio Hall spoof of this I linked to below).

More articles »

Rob Enderle on…

Facebook’s earnings

“The numbers look good; this is a very strong quarter for them. They look more like a real company now than a dot-com. Tactically, they are doing well.”

Facebook posts $791 million quarterly profit, sends stocks to $75 Tech Times

The Endless TV app

“This is an interesting app, though it feels like a feature for something bigger (Google TV or Chromecast for instance) ... which loops in other types of videos—paid content for instance—so I think their risk is that they become redundant if they aren’t purchased and integrated by a larger player.”

Who Needs Wi-Fi to Surf the Web? Fox Business

The Apple-IBM deal

“It is hard to beat IBM in the enterprise, and iOS starts out being naturally more secure than Android, so the Apple-IBM combination represents the very best of both worlds in terms of consumer focus on the device side and enterprise focus on the solution side.”

Apple-IBM deal threatens Android's enterprise push Computerworld

Bubblews and its model

“The idea that social media users will continue to contribute to networks for free in exchange for being seen as an expert has a fixed limit because most folks have bills to pay and should, over time, favor sites that share profits with them over those that do not.”

Bubblews pays users to social network Fox News

Satya Nadella and his direction for Microsoft

“What Nadella is doing is restoring the company to its youth, while looking to its future instead of its past. This is also a refocus on its customers, which is what Microsoft has always been good at.”

Microsoft’s New CEO Refocuses Company On Productivity, Platform redOrbit

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns. To find out more go to


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
389 Photinia Lane
San Jose, CA 95127
(408) 272 8560 Office
(408) 832 6326 Cell
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
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Fred H. Abbott
Business Manager
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Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
389 Photinia Lane
San Jose, CA 95127
(408) 272 8554 Office
(408) 839 6296 Cell
(408) 904 5274 Fax


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