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Profiles:

The Enderle Group provides an unparalleled look underneath breaking technology events to identify the core reasons that buyers and builders of this technology should care. Enderle Group strives "to bring diverse and challenging views into technology advisory services and consulting

Rob Enderle

Rob Enderle is identified by firms like the Kensington Group and publications like Technology Marketing as one of the most influential technology analysts in the world. As President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm, he provides regional and global companies with guidance in how to better target customer needs; create new business opportunities; anticipate technology changes; select vendors and products; and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, ROLM, and Siemens.

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Mary Enderle

As Enderle Groups Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand driven design, creation of brand management tools, creative direction and agency management. Mary was the Worldwide Corporate Brand Identity Manager at Intel (r) Corporation and helped establish it as one of the top ten most valuable brands worldwide. She also drove the expansion of effective brand management leading a worldwide team, working closely with her counterparts to ensure the creation of guidelines and tools that were translated into seven languages. Mary also spent nine years managing the look and feel for www.intel.com, and consulting across many divisions on both creative and site usability.

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