Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Facebook’s Unique Ownership Structure Might Be its Downfall Oct 8 Facebook is relatively unique for a public company in that its CEO Mark Zuckerberg does not serve at the pleasure of the stockholders. This structure may sound brilliant, but it means that the CEO effectively owns the company and the stockholders are just along for the ride. While Zuckerberg is surrounded by experienced executives, he is unmanaged; yet he believes he has similar protections as other CEOs, who are more conventionally overseen by their boards.
  • Choosing a Smart City for Business Expansion Sep 30 This week Qualcomm held its Smart City event in San Diego, California. The company made a compelling case for smart cities, but should businesses favor them as locations for headquarters or distribution centers? If so, how should they choose between the cities they are considering?
  • Dell Makes Strong Push Towards Autonomous Operations Sep 24 When I worked at IBM, we learned the hard way that there are risks associated with pushing a product or a feature that eliminates jobs. We brought out a product that reduced staffing in related areas by 90% and wasn’t selling well. It turned out that the managers of these jobs reported having a vote on what was deployed, and then realized that if we eliminated most of their people, they’d become redundant. Their interests were counter to the company’s interests, but that didn’t seem to matter given that they were a critical part of the decision.
  • It is Time to Make Anger Management Training Mandatory Sep 17 I’m a moderator on a car forum, and I’ve noticed a significant increase in the number of members who have gotten banned from that forum for behavior that likely would cost them their jobs. Just today, a friend was at a drug store where he asked someone who was coughing to mask up; when they refused, security threw them out of the store. When my friend left the store, the non-masker attempted to run my friend down with their car while threatening to find and kill him.

More IT Business Edge blog posts »

Rob’s Articles

  • HP Wolf Security Report Shows Threat Landscape Getting Scarier internetnews | October 15 When it comes to securing PCs and Printers, HP is the most advanced of hardware vendors. This advantage is because HP is more focused on endpoint devices like printers and PCs, and partly because the company has decided to differentiate its security efforts. While HP’s peers have far broader technology interests, HP’s focus is well-timed, given that the security report raises the alarm that dangers are increasing significantly. HP’s security efforts will likely expand over time; branding that part of the business as Wolf Security opens potential future opportunities outside HP hardware products. Let’s talk about some of the more troubling findings in HP’s Q3 Threat Insights Report.
  • Huawei Harmony Grows Up: Building The Chinese Apple TG Daily | October 15 Before the US went to war with Huawei, Huawei was like most companies expanding into personal technology. They were happy to license technology from US companies to build their products. This prior behavior made them more like Samsung than Apple, which rabidly works to own its entire technology stack. But sanctions forced Huawei to pivot hard to use a next-generation operating system (OS) they had under development for TVs, Harmony, and expand its hardware technology so it could stay in business. This US threat ironically forced the company into the far more insular Apple vertical integration model. But Huawei has some interesting differences from Apple. These differences allow Huawei to outperform Apple in China and provide a more consumer and, most importantly, developer-friendly set of products to the world.
  • Windows 11 and the need for better BIOS integration Computerworld | October 15 Although Windows has come a long ways since the early days of DOS, it needs to evolve further than it has with Windows 11.
  • From Windows 95 to Windows 11: A Matter of Perspective TechNewsWorld | October 11 Windows 11 launched last week, and since my career as an external analyst started at the same time Windows 95 did, I feel deeply connected to this platform. In 1995, Microsoft spent a mint on demand generation for the platform but didn’t spend enough on support and realized too late how vital drivers and hardware compatibility would be. Pre-launch Windows 95 was one of the most powerful efforts I’ve ever seen; it was a disaster post-launch. Microsoft has learned a great deal and changed its personality and focus since Windows 95 debuted, and Windows 11 showcases those changes.

More articles »

Rob Enderle on…

The accuracy of video games

“We generally care more about playability than accuracy. [For instance, not many of us want to experience fixing a broken tread or trying to dig out a stuck tank.] “But experience with the actual weapon should provide an advantage as that will more deeply engage the players into the game background and lower the complaints on inaccuracy.”

Could Video Games Offer Too Much Insight Into Classified Materials?

CloudLinux taking on CentOS support

“Being abandoned without any support is a platform killer, so any support offered will be appreciated by users.” … “The long-term economics may not make sense making this a stop-gap measure, but we will likely have a better feel after Red Hat pulls support and this is the only support that remains.”

CloudLinux TuxCare Moves In to Help CentOS Users

The pandemic and working from home

"I expect in a year we'll have this pretty much sorted, and, by that time, it may generally, with certain job exceptions, be better for employees to continue to work from home than ever going back to work."

Microsoft indefinitely delays U.S. return to the office amid Covid case surge
Seeking Alpha

Social media and the sharing of news

"Social media curates the 'news,' so you are more likely to see a story that agrees with your worldview and motivates you to take a path that is more consistent with that worldview. So it helps you see the world the way you'd like it to be rather than the world as it is."

Social Media Remains A Source For News And A Breeding Ground For Pandemic Conspiracies

Business accounting being a fit for AI

“Using AI for accounting would seem ideal to assure accounting accuracy and flag potential insider theft or fraud in real-time. AI makes a great deal of sense for accounting, given accounting is numbers-based and that AI is generally more competent than humans in anything that is numbers-focused.”

Autonomous Enterprise Accounting Software Vendor Brings in $50M Series B Funding

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
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Fred H. Abbott
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(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell