Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

More IT Business Edge blog posts »

Rob’s Articles

  • Quantum Computing: The Biggest Announcement from CES Datamation | Jan 10 The most powerful announcement likely came from IBM, which appears to have put production level Quantum computing in the 2025 timeline.
  • Intel At CES: Innovation Through Intelligence techspective | Jan 10 Intel has a very creative start to their CES Keynote this year. The had a video that talked about Computer Intelligence (with the emphasis on Intel) and said that this intelligence wasn’t like a new lightbulb; it was more like a new kind of electricity. In other words, it is less about the device and more about the technology that makes those devices work. This is a fascinating explanation both because it looks at digital intelligence differently and because we’ve been talking about AI like we talk about lightbulbs, and that means we are undoubtedly making bad decisions about it as a result.
  • Why AMD Had Such an Impressive CES Showing eWeek | Jan 8 AMD's one big expansion area has been in laptops. This is an area where AMD has struggled in the past versus Intel, but in 2020, it appears to have a winning combination.
  • CES 2020: Prepare to Be Amazed TechNewsWorld | Jan 6 Every year I look forward to CES being over. That's not because it isn't interesting -- it is. It's because the place is a nightmare to get around, thanks to some incredibly stupid decisions by Las Vegas that turn the city into a gridlocked mess during CES.

More articles »

Rob Enderle on…

A new Internet Protocol-based standard for smart home device connectivity

[A common industry standard] "typically requires a major player to drive the process. Apple and Amazon are of equivalent power, and they don't like each other. Google has the power but lacks the focus needed, and Intel, Microsoft and Qualcomm don't appear to be playing."

Tech Firms Join Forces to Create Smart Home Connectivity Standard E-Commerce Times

Adobe’s fourth quarter earnings results

“The numbers were impressively strong, beating on the top and bottom line,” [said Enderle. However, he noted that Adobe’s gross profit margin of 84% may indicate that the company is focusing a little too strongly on profitability at the expense of growth.] “... but, in the short term, they knocked it out of the park.”

Investors shake off Adobe’s slightly lowered forecasts as profit and revenue beat estimates SiliconAngle

The possibility of an HP/Xerox merger

"This is kind of like the one that someone asking for your daughter’s hand in marriage would produce economic advantages of merging the two families while overlooking the fact the daughter hates them. ... [T]here would be significant collateral damage due to conflicts in culture, compensation, span of control, product overlap, and channel conflicts."

HP gets a new buyout offer from Xerox San Jose Mercury News

Amazon strengthening its presence in the enterprise hybrid IT infrastructure market

[These moves] "close some huge competitive gaps they had with regard to hybrid cloud deployments where Amazon didn't have an offering, which was costing them a lot of business.” [They] "effectively move AWS into the server hardware space.”

Amazon Ratchets Up Competition in 5G, Hybrid IT TechNewsWorld

Small businesses and online shopping

[Shoppers may be fine with picking up ordered products locally, but online shopping is the primary outlet for many, according to Enderle.] "If small businesses are not online they are missing out on a substantial amount of sales. I am surprised that virtual malls have yet to develop to provide a convenient access for small business vendors."

SMBs Enjoy Online Surge on Small Business Saturday E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8560 Office
(408) 832 6326 Cell
(541) 382-3973 Hard Line
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell