Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • Intel Breaks From Its Past To Share Technology For New Foundry Offerings TG Daily | Jun 2 Intel came to market at the end of IBM’s dominance, and, with IBM’s help, eventually dominated PC and server segments. But because of its timing, much of Intel’s culture was formed by the practices common during its birth. While that initially helped Intel reach dominance, some of those practices are now out of favor, particularly those focused on the proprietary nature of the company.
  • Nvidia Neuralangelo: A faster path to the industrial metaverse Computerworld | Jun 2 Turning 2D video clips into 3D structures and objects, this tool with a tongue-twisting name promises to speed up the duplication of real objects in a virtual environment.
  • NVIDIA's Success Showcases Tech's Multiple-Choice and Focus Problem techspective | May 31 To say that NVIDIA’s recent financial results were impressive would be a huge understatement. I’ve been working as an internal or external analyst for just short of 40 years now, and there are two recurring mistakes that companies make when creating a new market or moving into a new existing market. The first is treating a list of requirements for success as if they were multiple-choice, not all-of-the-above, and the second is thinking the grass is greener in the market you don’t know.
  • The Importance of Microsoft's 5-Point Blueprint for Public Governance of AI TechNewsWorld | May 29 Many technology leaders agree that while AI could be hugely beneficial to humans, it could also be misused or, through negligence, terminally damage humanity. But looking to governments to address this problem without guidance would be foolish given that politicians often don’t even understand the technology they’ve used for years, let alone something that just made it to market.

More articles »

Rob Enderle on…

Nvidia and AI

"Nvidia has become kind of synonymous with AI. [The company] "has been investing in the AI boom for almost two decades. They saw an opportunity, and now everybody else is chasing it.”

AI Chip Giant Nvidia Nears Trillion Dollar Valuation”

Netflix and its password-sharing crackdown

[He reasoned that Netflix likely pays royalties when subscribers watch some shows or films on the platform, so non-paying viewers could add to the service's expenses while not contributing to revenue.] "In theory, Netflix loses money because they are paying royalties and people are getting the shows for free. It makes no sense for Netflix to allow that to continue."

Netflix expands password-sharing crackdown worldwide

Telly and its ad-sponsored free televisions and the ads’ potential impact

[Enderle cautions, however, that advertisers need to be attuned to their audience’s sensibilities.] “The ads will need to be things users don’t mind seeing. Otherwise, they are likely to get creative in finding ways not to see them. People don’t like ads. Putting them on a dedicated screen alone doesn’t fix that.”

Telly Offers Half-Million Free 55-Inch 4K TVs, Advertisers To Pick Up Tab

Declines across product categories, including sinking appliance prices

“There’s been a reduction in demand and, in anticipation of a recession, a reduction in appliance marketing. The result has been a decline in sales that is being offset by price reductions. ...[M]ost of these categories are discretionary and not luxury offerings which often suffer when there is a broad reduction in demand or market downturn.”

Adobe Index Shows Online Prices Drop for Eighth Straight Month
E-Commerce Times

How companies like Meta can avoid red flags on global data transfers by creating EU divisions

"That’s what IBM did when they faced similar issues decades ago, and it was very successful for IBM. If they can form a near stand-alone division that looks more like a native company, many of these problems should evaporate if that company can reestablish trust."

Meta Preps Possible Halt of EU Services Pending Data Ruling

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell