Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • Get Zeals: Anticipating the Electronic Loyalty Programs for Small Business of the Future techspective | Jan 16 I used to work in the hospitality industry where I found that many of the programs designed to help the hospitality industry seem to just reduce profits. The related loyalty programs tended to pull customers from out of the region by offering discounts to pull them in and then charged a fee for the privilege. I found that a high percentage of these costly customers never came back or ever paid full price and that the incremental revenue these programs provided were often unprofitable. In addition, these services don’t share the customer data, treating the related customers as their asset rather than the acquired asset for the hospitality firm that was paying for the service. What Get Zeals provides is a service that costs 3% of the related revenue per engagement, ties the customer more tightly to the vendor, and shares data with the hospitality vendor so that the vendor gets most of the benefit from the related loyalty program.
  • Why Autonomous Driving Efforts May Fail And How They Could Instead Succeed TG Daily | Jan 14 To me, autonomous driving is a no-brainer. Once in place, it would save hundreds of thousands of lives per year by eliminating the vast majority of deadly vehicle accidents and it would also eliminate many of the logistics problems associated with moving materials long distances over land. But I also believe in mask mandates, vaccine mandates, seat belts, helmets for motorcycle riding and snow skiing, and other safety efforts that have had, when announced, significant push back from users.
  • ARHT Media's "Holopresence"—a futuristic option for virtual appearances? Computerworld | Jan 12 It may not be as advanced as the Holodeck on Star Trek, but for speakers who need to be at events without having to travel, Holopresence offers a glimpse of the future.
  • The Coolest Stuff From CES 2022 TechNewsWorld | Jan 10 This year I did not go to CES again because of the pandemic. I was less worried about being in Las Vegas than I was about the travel to and from the event because the infection rate where I live is a bit off the charts. As a result, I rarely leave home. In any case, much of the event is streamed, and I was able to find several things that caught my eye at the show. Let’s cover those things this week — and we’ll close with my product of the week, which appropriately enough is my favorite product from CES 2022.

More articles »

Rob Enderle on…

AWS’s introduction of its latest processors

“When companies get to a certain scale, they tend to believe that their internal economies of scale will allow them to effectively compete with focused providers as peers. While ... companies at AWS’ scale can do things successfully that even the largest enterprises cannot, the computing industry has ... largely moved away from vertical integration.”

AWS Pushes Forward Its Custom Chip Efforts with Graviton3
The New Stack

Facial recognition and security

“Always on facial recognition has been a growing part of PCs; it will be a part of smartphones next where your phone may auto-lock when you aren’t looking at it and alerts you if someone is looking over your shoulder.” [This could allow for the continued elimination of passwords as there is an accelerated shift to biometrics.]

2022 Cybersecurity Predictions: Looking Ahead to Next Year’s Threats
Clearance Jobs

Potential bias and accuracy issues in AI

[If AI data is biased, it can lead to biased results.] “The core issue…is that if that remote inference AI fails to send some critical piece of information, the centralized AI will either act, or fail to act, in error. And if you are talking about a critical problem, the AI not only will start making mistakes, it will make them at machine speeds.”

Developers attempt to keep edge from compounding biometrics bias, accuracy issues
Biometric Update

AWS’s move into machine learning

[AWS’s moves to make ML easier for non-developer users and to potentially bring more workers into the field are important for the future of AWS and other ML vendors.] “With any new technology there is a learning curve and services like AWS require massive numbers of users before the related effort become financially material.”

AWS Working to Make Machine Learning Accessible to Non-Developers, While Growing ML Worker Ranks

Holiday shopping and supply chain issues

“Given that discounts were less aggressive this year due to the shortages, I didn’t see as much interest in waiting for Black Friday or Cyber Monday. The events seemed to be far less visible, likely because it makes no sense to discount something you know you will run out of.”

Supply Chain Woes, Yearning for Normal Sway Holiday Buying Habits
E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell