Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • Siggraph preview: How Nvidia envisions the omniverse as a powerful productivity tool Computerworld | Aug 5 It’s not enough to have cutting-edge technology; you also have to sell it if you’re going to be successful.
  • Rockport Networks and Network Topologies Datamation | Aug 1 Market disruption tends to happen in the technology industry on a regular basis. We started out with cell phones being just wireless phones, and the market was dominated by companies like Motorola and Nokia, then PALM and Research In Motion. Then Microsoft flipped the market aggressively to smartphones and Apple stepped in. Now that market is largely dominated by Apple, Google, and Samsung. Massive disruptions not only change the products, but they often also change the vendors selling them. I met with Rockport Networks recently, and while their technology is focused on high-performance computers and supercomputers, it has the potential to affect networking as we know it by outperforming even InfiniBand’s performance in that segment of the market.
  • DroneUp and AI Drone Delivery Datamation | Aug 1 Drones have been making the news ranging from how they have redefined the battleground in Ukraine, to becoming a viable and safer alternative to fireworks to what we will be talking about here, drone delivery. Currently, we’re seeing efforts by Amazon to create its own platforms and Alphabet’s Wing effort, but each of these comes across as highly vertically integrated. Most of these efforts are operating under incredibly expensive regulations that also apply to commercial aircraft, which significantly increases the cost of these efforts but skirts the need for line-of-sight flying. DroneUp has a different approach to this problem that is more aligned with how companies collaborate and operate today. DroneUp uses subcontractors to create the flying vehicles and critical parts of its solution that are outside its core operational capabilities.
  • Computer Vision AI: Parsing Concepts From Smarter AI and Qualcomm Datamation | Aug 1 I met with Chris Piche, CEO of Smarter AI, recently, and I’ve been following Qualcomm’s Connected Intelligent Edge effort for some time. In some ways, the two companies are potentially synergistic in that Qualcomm created and drives the hardware side of smarter edge devices, like cameras, and Smarter AI is focused on making those cameras more capable. Computer vision tools struggle with facial-recognition issues, bad training sets, and a tendency to misidentify people. But computer vision isn’t used only to identify people. It can be used to identify other things, like a person carrying a gun or a child doing something dangerous.

More articles »

Rob Enderle on…

Netflix and its earnings not being as poor as anticipated

“These earning results buy them time, and they need time to focus on stopping the bleeding. Netflix is facing a significant amount of competition — to hold on as well as they have is an example of how resilient they are, but they are not out of the woods.”

Netflix subscriber numbers drop for second quarter in a row

Faster download speeds being important for content consumption

“Generally, download speeds are more critical than uploads unless you are operating a site that streams a lot of content.”

Comcast And AT&T Offer Fast Gigabit Download Speeds (But What About Upload?)

Twitter and bots

[Twitter makes its money from ads, and] "advertising to bots isn't going to have a good close rate because bots don't buy products.” [If advertisers are paying Twitter fees based on how many people see ads, and those numbers are inflated due to bots in the online audience, they are being overcharged.]

Bot Battle: The Tech That Could Decide Twitter's Musk Lawsuit

IBM’s Power10 servers

“IBM Power10 servers deliver indisputably superior performance, scalability and security at a very economical price point.” [At the same time, Enderle says, in order to maximize growth in specific vertical markets like banking/finance, healthcare and government IBM must expand its presence.]

IBM Bolsters Power10 Servers With Scalability and Security Capabilities for Hybrid Cloud

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
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Fred H. Abbott
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(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell