Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • Human digital twins and evolution: The real Westworld? Computerworld | Jun 24 At the moment, digital twins are rudimentary and limited. But as they evolve, could we wind up with Westworld-type twins that could be a boon to productivity?
  • AMD And The Importance Of A Tagline TG Daily | Jun 23 AMD just rolled out a new Tagline that speaks to its strongest underappreciated skill: the ability to partner closely and think out of the box while doing so. The tagline is “Together we advance_” and the underscore at the end is intentional so that they can add something like “smart cities” to whatever effort they are highlighting. Let’s talk about taglines this week.
  • The Birth of Google's 'Sentient' AI and the Problem It Presents TechNewsWorld | Jun 20 One of the big news items last week was that a leading AI researcher, Blake Lemoine, had been suspended after going public that he believed that one of Google’s more advanced AIs had attained sentience. Most experts agree that it hadn’t, but that would likely be true regardless of whether it had because we tend to connect sentience to being human and AIs are anything but human. But what the world considers sentience is changing. The state I live in, Oregon, and much of the EU have moved to identify and categorize a growing list of animals as sentient.
  • The Video Phone Has Come a Long Way from Bell Labs to Cisco's New Video Phone 8875 techspective | Jun 17 One of the most interesting announcements back in the 1960s was the AT&T video phone that was just around the corner. And in anything but a whirlwind execution, here we are around sixty years later and Cisco has announced a truly viable video phone, the Cisco Video Phone 8875. It’s an impressive piece of hardware that I honestly would love to put on my own desk. Let’s talk about the troubled history of the video phone and why it has taken so long to bring a viable solution to market at scale.

More articles »

Rob Enderle on…

Twitter and bots

"Social media platforms have had bots for a long time. Bots have been connected to attempts to influence the US election and shape opinions about Russia's war on Ukraine… Advertising to bots isn't going to have a good close rate because bots don't buy products.”

IBM Reaffirms Commitment to Hybrid Cloud, AI and Security Initiatives

IBM’s combination of security and AI technologies, along with its willingness to embrace partnerships with rival cloud vendors

"IBM is pivoting. They’re partnering and avoiding conflict. It’s a very measured, smart strategy. They’re putting boots on the ground. This should make them more agile and successful in the cloud."

IBM Reaffirms Commitment to Hybrid Cloud, AI and Security Initiatives
Tech Channel

Disney+ versus Netflix

"Disney+ has been taking Netflix out at the knees. Kids have always chased their content, and for parents it has been a no-brainer to get their service."

Disney profit slips but streaming TV subscribers jump

Elon Musk hinting at Twitter layoffs

"It is generally poor form to announce a layoff before you do your due diligence ... An announcement like this puts your top performers on notice that their jobs are at risk, and given the current job market, they may now leave preemptively ... This move shows a surprising level of inexperience when it comes to doing a company acquisition."

Elon Musk Suggested Possible Layoffs At Twitter – Does The Platform Even Need 7,500+ Employees?

Dell’s supply chain

[Enderle said the company’s claims about its strong supply chain are valid. Both Dell and Apple have fared better than others, according to Enderle.] “They haven’t been hit that hard at all by the logistics nightmare that has torn up other industries and other technology companies.”

Despite Global Turmoil, Dell Claims Industry’s Most Efficient Supply Chain
Channel Futures

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
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Fred H. Abbott
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell