Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • IBM And Helping Veterans at Scale techspective | Nov 13 This week we had Veteran’s Day here in the US, a time we remember those that gave so much so that we could enjoy liberty and freedom. We tend to thank our veterans for their efforts, but, as a nation, we often fall short of what is needed to help them return to society productively. Veterans do come home with trauma, injuries, and life experiences most of us couldn’t possibly imagine. Still, they have generally proven themselves loyal, goal-oriented, and capable of tremendous amounts of effort over short periods. Veterans can be a problem or an invaluable resource depending on how they are supported, retrained, and treated. Looking back, some of the finest managers and co-workers I’ve known were veterans, and many, if not most, were ex-IBM.
  • In praise of IBM's efforts to support its military veteran employees Computerworld | Nov 13 The company's efforts to bolster and support workers who served in the military goes back decades. Other companies should take note.
  • IBM And AMD Partner For The Future Of HPC Datamation | Nov 13 A shared focus on HPC and recent COVID-19 mitigation efforts should ensure this partnership will be a success.
  • Why Enterprises And Government Are The Biggest 5G Opportunity TG Daily | Nov 12 This week I attended an interesting conference hosted by Huawei and Light Reading on 5G. Speaking at the streamed event was Peter Jarich, Head of GSMA Intelligence, Camille Mendler Chief Analyst Omdia, and Ernest Worthman, Executive Editor Applied Wireless Technology AGL Media group. They collectively argued that the most substantial near term opportunity for 5G was in the enterprise and government but that few carriers have figured out how to sell the technology. They concluded that enterprises and government would drive 5G revenues because most IT spending was flat or declining when surveyed, but 4 of 10 entities in these verticles indicated they are planning to increase spending for 5G types of efforts. Let’s talk about why Enterprises and Governments are going to drive the initial 5G adoption.

More articles »

Rob Enderle on…

Marvell acquiring Inphi

[Marvell] "seems uniquely suited to a bundled solution that could be appealing to both cloud and on-premises vendors. Mergers aren’t easy, but if they pull this one off, it could place Marvell more closely in the heart of the vast cloud expansion driven by the COVID-19 pandemic.”

Update: Marvell Acquiring Interconnect Chip Vendor Inphi in $10B Deal EnterpriseAI

Retailers’ purpose for gathering data vs. social media platforms’

"They consume the data they collect themselves. They don't sell it. The reason they don't sell it is they don't want a competitor buying the data and using it against them. Sharing data is anathema to how they operate."

Social Media Companies Top Data Grabber List TechNewsWorld

Google and Facebook tracking users in multiple ways

[Google and Facebook make money off ads, and,] "when you create a conflict between doing what's right and making money, the money generally wins.”

Whom Can We Trust to Safeguard Healthcare Data? TechNewsWorld

IBM maintaining cloud AI performance, while hardware dips and software stays flat

"Until, and if, folks get back to work, on-premise deployments will be light because of a lack of people to do them. Still, cloud should continue to strengthen as AI as neither market is yet saturated.”

IBM may see another drop in revenue; confident in cloud and AI Poughkeepsie Journal

Intel possibly farming out its fab needs

“[I]f you miss a stepping stone like this, it does force you to rethink how you are doing things… Intel giving up the fabs is a bridge too far for the older boys. If they have a CEO who could make that decision, Bob is one who could make that better than anyone else because he is not an old Intel guy.”

Opinion: How did Intel lose its Silicon Valley crown? MarketWatch

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell