Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • Huawei Innovation Summit — Innovation, Sustainability, Diversity, And Threat Driven Focus techspective | Oct 17 This week was my first Huawei Innovation Summit, and it was fascinating. Like most companies run by engineers, Huawei is long on technology and innovation but short on marketing and brand protection. This practice has allowed their brand to be tarnished, not by things they’ve done, but by things others have mostly alleged without proof.
  • The Super Moderator, or How IBM Project Debater Could Save Social Media Datamation | Oct 16 Social media is increasingly more of an impediment than a benefit in terms of offering quality information. Can AI help with that?
  • HP Innovation Summit: From Consumer Products To Micro Fluidics TG Daily | Oct 16 Over the last two decades, HP, when from a company known for treating its employees very well to one known for employing CEOs that shouldn’t have been CEOs, and then back to a firm that treats employees and customers very well. HP’s last two CEOs have shown a level of care for employees and customers that restores a great deal of the empathy and execution that once, and now again, defines the company. It is fascinating that after a string of outside CEO hires, the firm is currently being led by Enrique Lores, who started with HP as an Intern 30 years ago. It is fascinating that HP’s last external CEO, Dion Weisler, finally put HP back on the path it once was both from the standpoint of focus and proper succession.
  • Best productivity practices during the pandemic Computerworld | Oct 16 There are ways companies (and schools) can not only adjust to the "New Normal" but actually thrive.

More articles »

Rob Enderle on…

Luna streaming video game service

“It’s the growth market and if they don’t grow revenue, their stock tanks. It’s important.”

Amazon launches Luna cloud-based video game service AFP

Netflix and other streaming services making a big push to invest in international content with local language productions

“It’s the growth market and if they don’t grow revenue, their stock tanks. It’s important.”

NBCUniversal shake-up: Pearlena Igbokwe takes over global TV studio business from Hammer Los Angeles Times

Apple’s first expected 5G phone

"If you have a premium phone, I don't see how you do it without 5G."

First 5G IPhone Expected At Apple Online Event Sept 15 International Business Times

Amazon clearing a government hurdle to deliver packages by drones

"It is potentially both a lower cost and faster last-mile delivery system, keeping people shopping at Amazon and reducing the immediate need that might otherwise push them to a local store."

FAA Clears Amazon for Drone Delivery TechNewsWorld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell