Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Microsoft Inspire Keynote Highlights Partners and Changes Jul 16 Microsoft Inspire, the tech giant’s partner event, was virtual this year, showcasing Microsoft’s internal studio and the wealth of resources, including its well-rehearsed talent, content, and scripts. The event, like many others staged by the company, would be a great opportunity to highlight its new and advanced speech-to-text technology.
  • Mapped: The Missing Digital Twin Link Jul 12 Digital twins, a concept heavily promoted by NVIDIA on their Omniverse platform, isn’t fully mature. You can create a 3D virtual twin of something, but the twin will be static and physically synchronized with the actual object it is emulating. However, the world isn’t static, and the digital twin, to be fully capable, needs to be tightly tied through sensors to its physical twin to continue to reflect it accurately. It is the difference between a mirror and a photograph, and just like you wouldn’t use a photograph to comb your hair or put on makeup, you wouldn’t use a static digital twin operationally.
  • Safeguarding Infrastructures with Disaster Preparedness Jul 2 Intense heat across the U.S. this spring and summer has underscored the unusual weather events that are defining a turning point in our climate. In the Pacific Northwest, where I live, temperatures rarely rise above 90-degrees Fahrenheit. However, we recently saw 115-degree temperatures, which created problems like melting siding.
  • Windows 11: New Features and Tentative Release Date Jun 28 One thing the pandemic taught us is that the PC is not dead. It’s crucial for working and attending school from home. After watching one of the slickest launches I’ve yet seen this decade, I’m convinced Windows 11 will be an even bigger deal than Windows 95 was when it launched.

More IT Business Edge blog posts »

Rob’s Articles

  • Windows 365: The version of Windows that will change the PC world Computerworld | July 16 Microsoft's announcement this week of Windows 365 points the way to a computing future that could look very different from what we have now. Some thoughts....
  • Windows 365: The Promise of a No-Hassle OS and the Cloud PC Revolution eWeek | July 16 Windows 365 is the beginning of the evolution for this offering, which should eventually become the dominant form of Windows.
  • Brad Smith Showcases How Microsoft Is Working With Home Town Heroes To Improve World TG Daily | July 16 A few decades back, I met with Microsoft’s then-President Steve Ballmer and pitched the idea that they should identify partners that stand out positively and recognize them in front of their peers. However, I entirely forgot that back then, folks were thinking that Microsoft was the greatest threat to how people wanted to work that existed in the world so that when Steve called these partners out, it was like he’d was outing them as collaborators. It would have been funny had it not been my idea because the people that were called out seemed to want to curl up and die.
  • The Positives and Negatives of NVIDIA's ARM Acquisition techspective | July 15 One of the most interesting near-term mergers is between NVIDIA and ARM, which has garnered interesting support and some growing resistance. The support primarily is based on the need for ARM to support a parent who wants them and could advance the technology aggressively into the data center and expand it into high growth areas like robotics and AI (artificial intelligence). The resistance is tied to concerns about control over the technology and possible anti-competitive actions by NVIDIA, coupled with competitive concerns that the resulting company might wipe out much of the existing competition. Let’s parse these arguments this week.

More articles »

Rob Enderle on…

Benefits of the Ferrari and AWS deal

[Computing hardware does not hold up well in racing, testing and design situations due to hostile physical environments, but if that data is in the cloud, individual machines no longer matter.] "The result is a more resilient solution that assures, regardless of the condition of local hardware, that data on the cars, race and drivers is available to anyone who needs it."

Ferrari Revs Up the Performance of Its Sports Cars and Racing Team with AWS Cloud Services
Enterprise AI

Windows 11

[What makes this upgrade interesting is the focus appears solidly on improving productivity and provides a more potent counterargument to Apple.] “This version of Windows appears to more aggressively address the problems highlighted by the Windows 8 and Vista failures than Windows 10 did.”

Microsoft Lifts the Blinds on Windows 11

HPE’s acquisition of Determined AI

“AI and robotics are the two most promising segments to go vertical this decade … so HPE is ensuring they do not miss out on that opportunity. … [HPE] will need to make this [acquisition] work, and HPE does not have an excellent reputation for doing company mergers well.”

HPE Brings Startup Determined AI Into Its HPC Business Group
HPC Wire

The data management space and Cloudera

“Analytics and AI remain fascinating and exciting areas for development and investment … the effort to go private allows [Cloudera] to accelerate against this opportunity without near-term revenue or profit concerns. If this works, the investors backing this move will get a mammoth return on their investment.”

Cloudera Looks to the Future as a Private Company
Internet News

Nvidia push into enterprise servers

“Their DPU technology is mind-bending. It frees up significant CPU resources, which can then be applied to other projects. That is particularly ideal for cloud solutions where you need a massive amount of flexibility. … This is expected to be the most significant effort to displace x86 server technology in over a decade.”

Nvidia Expands Its Certified Server Models, Unveils DGX SuperPod Subscriptions at Computex 2021
Enterprise AI

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell