Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • IBM And The Emergence Of Quantum Advantage techspective | Feb 3 This week IBM presented a major quantum computing update, and it was a fascinating experience. IBM does a nice job when presenting a technology. It steps away from the typical speeds-and-feeds thing to showcase how a technology can and should be used, or, in this case, what is being done to create the technology and get it to work.
  • Cisco Pivots Its Powerful CDA Program To Help Ukrainian Refugees TG Daily | Feb 3 Cisco’s CDA (Country Digital Acceleration) program is unique in the market in that its focus is to build a relationship with a country based on mutual goals in order to open that country up to Cisco’s products and services. It is very different from the more typical approach of trying to convince someone to buy a product or a service as its focus is to truly provide meaningful help to the country to address a critical problem.
  • Why Conversational AI Is a Game Changer for Support at Scale tdwi | Feb 3 Enterprises may be able to use conversational AI to create deeper connections with more customers.
  • How To Add a Stunning View to a Home, Office, or Apartment—Anywhere TechNewsWorld | Jan 30 I’ve been considering the concept of digital views for a while now. With the issues surrounding weather change, living where some of the best views exist is not only expensive, but with rising sea levels and the potential for flooding, ocean views come with undesirable risks as well. I once dreamed of living where I could see and hear the surf. Now? Not so much. But what is a view worth? All else being equal, a location with a view will cost significantly more than one without a view. But what if you could buy the view and place it in any home? That is LiquidView’s proposition. Depending on how big a view you want, for between $25,000 and $100,000, you can buy a stunning digital view and place it in any home, regardless of location.

More articles »

Rob Enderle on…

Dell acquiring Cloudify

[Dell protects the assets it buys very aggressively. Acquisitions overwhelmingly tend to be additive to both Dell and the company it buys.] “The acquisition ... turns Dell into an even stronger solutions provider for public and private cloud opportunities, and has the potential to make its Apex effort a far more powerful initiative.”

Dell confirms it has acquired Cloudify to boost its cloud orchestration capabilities

Viability of Aptera's solar-powered car

“Their technology is pretty much cooked, but the weight disparity and relative flimsiness of their design will create problems for them in the market. The Aptera offers better protection than a motorcycle, but I expect the interest in the car will decline once the first accident occurs.”

Aptera Solar-Powered Vehicle Set To Roll in 2023, Lightyear Puts Brakes on $250K SPEV

Microsoft's tender offer for ChatGPT

“ChatGPT is on track to revolutionize how we interface with computers, particularly with internet search. ... The exciting thing is that while the $29 billion target seems extreme, given its earlier valuation of below half that, the number may actually be a conservative estimate given the massive interest built up around its technology.”

OpenAI, the startup behind ChatGPT, discusses tender offer that could value it at $29B

Nvidia releasing metaverse technologies for enterprises with generative AI tools

[Nvidia is among leading vendors accelerating advancement of these metaverse tools, which can automate or augment enterprise tasks to deal with pandemic-sparked labor shortages.] "Advancement was pretty slow last decade. These tools help with massive swings toward automation.”

Nvidia adds generative AI suite to Omniverse platform


“The growing number of increasingly viable competitors, Musk's mismanagement, and employee litigation should have it solidly in the MySpace category by year-end.”

What Can We Expect For Social Media In 2023? Big Changes Say The Pundits

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
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Fred H. Abbott
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(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell