Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • Lenovo Yoga Slim 7x May Be the Best Bargain of New Snapdragon AI PCs techspective | Jul 1 One of the issues with every OEM being pushed rapidly into a new hardware platform is that it tends to result in a lot of products that aren’t well differentiated from each other. While the feature set for these PCs is far from complete (even the initial launch of the indexing feature Recall is currently unavailable), this class of PC anticipates the coming wave of AI technology, suggesting it is a good buy for those who are in the market for a new PC and don’t want to experience premature obsolescence. While there isn’t enough AI-based software yet to justify moving to this class now, that’ll likely change by the early part of next year when you’ll also get more choices, and there will likely be more differentiation between product lines and vendors.
  • The Question Everyone Should Ask Before Deploying AI tdwi | Jul 1 We need AI to help us make better decisions rather than speed up the impact of our bad ones.
  • Lenovo: AI For All TG Daily | Jun 28 This past week, Lenovo announced its Lenovo AI for all initiative with an increased investment of $1B over three years as the company fleshes out the solution. This solution will include AI devices, AI-ready solutions, and AI-optimized computing infrastructure. Over the last year as generative AI has gone vertical, Lenovo has been uniquely preferred because of the completeness of its solutions and the high success rate of the projects in which it was involved.
  • Will UALink Kill NVIDIA? techspective | Jun 28 That was my first thought when AMD briefed me about the Ultra Accelerator Link Consortium (UALink), a joint effort between AMD, Broadcom, Cisco, Google, HPE, Intel, Meta, and Microsoft to create a set of standards to allow the interoperation of AI accelerators. Currently, NVIDIA owns the AI accelerator market and is the preeminent leader of AI technology in the market.

More articles »

Rob Enderle on…

Survey findings and the impact of a negative online customer experience

[There’s a warning in the survey results for companies that don’t pay close attention to their customers’ online experiences, observed Enderle.] “They need to monitor their interactions and rapidly correct problems with their websites, or they’ll bleed customers.”

Negative Online Experiences Drive Customers To Competitors: Study
CRM Buyer

Lawsuits against Suno and Udio for copyright infringement

[Enderle pointed out that human creators are actually similar to AI in the fact that both learn from the authors that came before them.] “If you are too close to the source material, you will face copyright infringement exposure, no matter if you are human or AI.”

Record labels file lawsuits against AI music generators Suno and Udio, alleging widespread copyright infringement
Silicon Angle

Apple’s partnership with OpenAI

“Apple’s been significantly behind on AI. This is a method to allow Apple to make up for the fact that they haven’t been focused on AI like they should have done over the last decade or so.”

Intel Announces New Tech To Battle in AI Market
Los Angeles Times

Intel’s new technology announcements

“This showcases that Intel’s people have been working incredibly hard to reverse the mistakes of the last decade, and they’ve made impressive progress, but ... Intel’s competitors are equally focused and executing well. The competitive result may depend on who stumbles first, and none of these vendors are stumbling at the moment.”

Intel Announces New Tech To Battle in AI Market

Malicious PyPI code and advising developers to vet the code they’re using

“At the heart of this issue is people entering a collaborative process that are bad actors suggesting developers should exit any collaboration where the other members of the effort have not been vetted and assured as both trustworthy and trusted.”

What Developers Can Grok From the Latest PyPI Package Attack
The New Stack

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell