Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • The Poly Studio P15: Searching for a better home videoconferencing answer Computerworld | Feb 26 With video chats such a vital part of the work-from-home world we're in, having the right hardware makes a big difference. Here's one system that, while pricey, does a good job.
  • The Logic Behind IBM's Watson Healthcare Exit Datamation | Feb 25 I’ve been following and fascinated by IBM’s advanced enterprise artificial intelligence platform named Watson since the very start. When it started, the very first implementation I was briefed on was for medical work. It showed a ton of progress, and I still recall getting briefed by the leading physician working on the project. He told a story of a patent he’d become interested in that had a disease that no one could diagnose, so he took on the case and, after two years, discovered the cause and prescribed a cure. The disease was both excruciating and very debilitating, and the years that poor woman suffered would have been like torture. When they put her symptoms into Watson, a prototype at that time, after around 15 minutes, it kicked out a list of possibilities. The obscure disease they had found she had was in the top ten. Watson promised to revolutionize medicine, so why is IBM abandoning it? The reason is likely because regulations are making it impossible for a tool like Watson to work. Let me explain.
  • The Huawei VS. US Battle Is An Embarrassment But Would Make For A Great Movie TG Daily | Feb 25 The US vs. Huawei battle has always seemed inappropriate to me. You had lots of allegations, little proof, and some questionable behavior from the US, and a sequence of events that made the US approach look like it came from a 3rd world country. Canada got roped in, ended up in a battle with China they didn’t want, and the US looked like it was trying to blackmail China by kidnapping the adult child of a leading Chinese businessman. Let me walk you through what looks like the backstory. I’ll be editorially filling some blanks but will provide links to stories on the major points. Hold on to your hats; because this looks like it could be made into a fantastic movie, it just doesn’t reflect well at all on the US.
  • How NVIDIA Got Creative with Crypto-Miners eWeek | Feb 24 Both AMD and NVIDIA have complained about miners who buy their cards in bulk, resulting in retail shortages.

More articles »

Rob Enderle on…

IBM’s potential interest in selling Watson Health

[Issues concerning data sharing made implementation problematic in getting the solution to meet expectations.] "This has had a substantial adverse impact on the efforts to find drugs that could mitigate the COVID-19 pandemic and Watson's ability to meet its true potential.”

IBM Reportedly Looking to Sell its Unprofitable Watson Health Business Enterprise AI

The current startup market favoring visionary founders

"Founders who can drive their companies to meet needs that have not yet emerged or been identified, while accurately meeting today's emerging needs, will have a significant advantage."

Why 2021 May Turn Out to be a Great Year for Tech Startups InformationWeek

Mandalorian actor Gina Carano’s controversial comments on social media

"This series of events showcases both the risk of social media to careers and the growing risk of conservative media's false positions on reputations and job opportunities...I don't see her surviving this latest mistake."

Mandalorian Star Gina Carano Terminated For Latest Controversial Comments On Social Media Forbes

Trump being off Twitter

"Life without Trump is turning out to be not only less aggravating but a lot less damaging to the social network than a lot of us thought. He was driving a lot of traffic, but it was very focused traffic. I am not sure a lot of those people are reading the ads."

Twitter Sees Jump In User Base Amid US Election Turmoil AFP

Jeff Bezos' transition from Amazon CEO role

[Companies rarely get through their first CEO transition well because succession is often not a priority, he offered. That is particularly the case for someone as engaged in day-to-day operations as Bezos is.] "That typically makes transitions like this very painful because the CEO job is very different from any other company job."

A New Era of Leadership on the Horizon at Amazon E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell