Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

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Rob Enderle on…

HP blocking Xerox’s acquisition attempt

“HP is fighting for its life. And generally, when you have people fighting for their jobs and company, they will put in the time and do whatever is necessary to block the destruction of their company. The game is far from over.”

Xerox to keep pursuing HP despite poison pill plan San Jose Mercury News

Microsoft Dynamics 365’s new features and functionality

"Microsoft's tools by nature are comparatively easy to learn and use, and this should be consistent with those expectations."

Microsoft Injects New AI Features Into Dynamics 365 CRM Buyer

Social media influencers and the election

"Social Media influencers, the good ones, have the skill set of getting people pissed off and people that become passionate will take action, if they are fired up to show up to public displays of support or displeasure they can be fired up to vote. They are basically a huge force multiplier and may be the people that effectively decide the next election."

Will Political Social Media Influencers Impact This Year's Election? Forbes

Huawei and US charges against it

[China has strengthened its intellectual property laws in recent years.] “[If the charges are proven] then we’ll see just how ethical the current Chinese administration is. If it does move to protect Huawei it will discredit its own law enforcement efforts and place a cloud over the country’s technology efforts.”

U.S. charges Huawei with racketeering and stealing trade secrets SiliconANGLE

Silicon Labs and IoT

[Enderle said Silicon Labs is a strong player in the semiconductor industry. To become a leader in IoT, it needs to be as visible as it is productive.] “This is not a build-it-and-they-will-come market. It really goes back to visibility. You have to have success, and you have to let other people know about that success.”

Austin's Silicon Labs aims to become leader in Internet of Things technologies Austin American-Statesman

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8560 Office
(408) 832 6326 Cell
(541) 382-3973 Hard Line
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
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(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell