Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

More IT Business Edge blog posts »

Rob’s Articles

  • GM Shines at CES: Why a Woman May Be a Better Car Company CEO Than a Man techspective | Jan 16 The car segment at CES has always been a feast for the eyes and often a showcase of how large companies didn’t get technology trends. I was invited to a session five or so years ago where I got to talk to the then Ford CEO, and he asked for feedback; I said: “if you don’t work to understand Tesla better and why people love that company, you are likely to lose your job.” The dedicated car analysts in the room nicely called me an idiot, and Tesla’s valuation passed Ford’s, and that CEO was let go. I don’t know what happened to Ford at this CES (I am impressed with their Mustang Mach-e and was considering buying it).
  • The Two Most Innovative Notebooks At CES TG Daily | Jan 15 CES was pretty amazing this year and, while issues were doing the event remotely, it was quickly the most enjoyable CES I’ve ever attended. CES is about innovation, and while there were lots of notebook computers showcased at the show this year, the two that caught my attention were the updated HP Elite Folio and the Lenovo X1 Fold. Let’s talk about what makes these two notebooks uniquely innovative this week and why I think they not only appeal to very different and diverse users, but they represent the current pinnacle of PC design.
  • The future of work from CES: The headquarters at home Computerworld | Jan 14 CES 2021 offered insights on what it's like to work from home and how far technology still has to go to make it the office we all need.
  • The Promise And Threat of a Tech-Driven Future: Best Keynote Of CES 2021 Datamation | Jan 14 Vision is what defines a great keynote, and this year's CED keynotes seemed to define some of the most essential tech trends in the years ahead.

More articles »

Rob Enderle on…

Silicon Valley seeing departures of some of its high-profile stars

"There was always a risk over California that a critical mass of people would say there is no sense doing business there because people can't live here."

Tech stars quit Silicon Valley as politics, pandemic weigh AFP

The dangers of deepfakes

"The technology to create real-time and photorealistic images can create fantastic low-cost videos and do incredible amounts of damage. Imagine, for instance, intercepting a widely watched political event and changing it, so the politician appears to be calling for Civil War."

Deepfake Star Wars Videos Portent Ways The Technology Could Be Employed For Good And Bad Forbes

The broadened Amazon and BP deal

"The only downside is that, in the U.S., thanks to the [2010] oil spill, BP isn’t as well regarded here as they are in Europe. But the success of this initiative should uplift both BP and Amazon’s brands concerning green energy. This partnership should be strong because both companies are aligned with the benefits of strong execution visible widely."

Amazon and BP Expanding Their Year-Old Deal for Renewable Energy and AWS Cloud Services EnterpriseAI

Startups tapping into a prime time to raise money while their business models look promising and the market is eager

"It is a case of striking while the iron is hot, because there is going to be a market correction. You want to do an IPO and get your money before that happens."

Airbnb, DoorDash lead 'unicorn parade' ending hot IPO year MSN

Barriers to consumer growth for virtual reality

"One issue is compatibility between systems. A lot of the stuff that works on one system doesn't work with another.” ... "There's also a lack of truly compelling content in the consumer space. Right now, there just isn't enough hardware out there to justify creating a AAA title to play in virtual reality."

VR Consumer Spending Growth Driven by Headsets: Report TechNewsWorld

Salesforce acquiring Slack

[Slack] "was overmatched competing with Microsoft" ... [Salesforce is] "still overmatched" [by Microsoft, but] "is large enough to compete more effectively if it focuses on Slack." [However, the two] "don't dovetail nicely, making a favorable outcome less likely." [Further, collaboration within a company's sales force] "isn't as common as that between operational units."

Salesforce to Acquire Slack in $27.7 Billion Deal E-Commerce Times

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8560 Office
(408) 832 6326 Cell
(541) 382-3973 Hard Line
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell