Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • Microsoft Moves Toward AI That Creates Offspring Datamation | May 22 Among the notable advances at Microsoft’s Build this year was the new Azure Cognitive Services capability to significantly reduce the aggravation and time it takes to create an app.
  • Microsoft Cloud For Healthcare TG Daily | May 21 I find it both disturbing and fascinating that amid a pandemic, hospitals are having to lay off workers because they aren’t able to do enough business. You’d think that they’d have more customers than they could deal with, but while that is the case in hotspots, in areas were infections are light, hospitals were having to reduce much of their activity to prevent the spread of the disease. It is a massive problem with the around 70% of the typical procedures a hospital performs canceled, layoffs that can exceed 75% to remain solvent, margins that are falling off a cliff, 81% of the hospital patients reporting they are unsatisfied with the services they do get, and a massive number of data (41%) of data and analytics challenges they can’t seem to address proactively. Oh, and on top of this, they see as an industry an additional $6.2B loss due to data breaches. At Microsoft Build this week, they covered the Microsoft Cloud for Healthcare, and it could substantially improve not only your experience but the financial viability of the entire healthcare system. Used broadly enough, it could reduce medical costs so significantly that universal healthcare might become financially viable while substantially improving the patent experience and driving far higher customer satisfaction scores.
  • How PaaS could drive sustainability into the PC market Computerworld | May 21 IT buyers have long wanted a true PaaS (PCs-as-a-Service) option, and, more recently, high sustainability products from their tech suppliers. The PaaS model, done right, potentially provides both.
  • 4 Amazing Things Nvidia Showcased at Its Virtual GTC TechNewsWorld | May 18 Nvidia held its GTC event last week, and of the virtual keynotes I've seen so far, CEO Jensen Huang's was the best. That's because the company made the decision to cut it into segments, mostly under 16 minutes, so viewers didn't have to watch things they weren't interested in. Also, Jensen mixed up the content between the speaker, videos and static images, so it was interesting to watch. Nvidia used its technology during the pitch rather than just talking about it.

More articles »

Rob Enderle on…

Google parent Alphabet’s earnings

"In a quarter of bad news, this was really good news.”

Google parent Alphabet sees growth despite pandemic; shares jump AFP

IBM’s upcoming Q1 earnings

"How big an impact will depend much on when companies get back into operation and how well IBM positions against the unique security problems and Cloud opportunities that have been identified during this shutdown.” [He expects an] "adverse" [impact to show up in the third or fourth quarter.]

IBM 1Q earnings may benefit from stay-at-home economy, analysts say Poughkeepsie Journal

Cisco and HPE offering corporate customers payment reprieves during the COVID-19 crisis

“I expect everyone is going to do this. Otherwise everything is going to shut down. People still need tech, companies are just being very conservative with their cash.”

Opinion: Don’t worry about your IT bills, Cisco and HPE tell corporate America MarketWatch

Employee rights during the pandemic

"Until it stops being cheaper to allow employees to die than to protect them, you won't get a middle ground." [Governments] "need to implement robust financial incentives, like requiring companies to pay adequate death benefits," [if they want the situation to change, he suggested.]

Coronavirus Threat Sparks Revolt at Amazon, Whole Foods, Instacart TechNewsWorld

Zoom and its privacy protections

"It may violate many national and international privacy laws"… [Still, the company's privacy protections] "are below standard for a communications application.” [They] "should both require more disclosure and more direct approval of the risks the user is taking by using the product."

Zoom's Soaring Popularity Is a Double-Edged Sword E-Commerce Times

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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