Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • Qualcomm And Rethinking the PC And Smartphone Datamation | Dec 6 A blended design could combine the functions of both smartphones and PCs into something far safer, far more productive, and far more able to adjust to our needs than what we now have in the market.
  • NVIDIA Clara Learning Could Vastly Improve Healthcare Quality While Preserving Privacy techspective | Dec 6 One of the strongest AI applications is in medicine because the complex mass of medical problems and even more complex set of remedies are an ideal big data problem for an AI engine. However, because of the concerns surrounding patient privacy, training the AIs so they can reach their potential for matching ideal cures to unique diseases and problems has seemed an impossible task. Looking at this problem NVIDIA, known mostly for their advances in autonomous driving and graphics, came up with a way to do AI training while protecting patient privacy. The solution called NVIDIA Clara Learning, which was announced this month, shows substantial promise for massively improving the quality and effectiveness of healthcare worldwide. Let’s explore that this week.
  • Next Step In Extended Reality: Looking At The Qualcomm XR2 5G Platform TG Daily | Dec 6 One of the really interesting things that Qualcomm showcased at their Technology Summit in Hawaii this week is their XR2 Extended Reality Platform for 5G. This is their new premium platform for Extended Reality and it is intended to bridge the gap between AR and VR creating a head-mounted solution that potentially can do both when connected to a pair of glasses based on a reference glasses design Qualcomm is expected to release in a few months. Now they showcased the potential for this offering and that they seem to grasp what needs to be done let’s set the bar to see if they actually do it because this segment has, so far, been struggling to move out of niche markets like manufacturing and repair and into a general market solution.
  • Amazon and Microsoft moves indicate that hardware OEMs may become obsolete Computerworld | Dec 6 Qualcomm has an interesting take on the new Microsoft Surface X that, coupled with the Amazon announcement of the AWS Outposts, may indicate the market is moving back to an IBM model. That doesn’t bode well for the PC or server OEMs.

More articles »

Rob Enderle on…

Qualcomm vs. Huawei

“In the background, Huawei is being pilloried by the U.S. government, but positions as the 5G leader in much of the media, bringing into question Qualcomm’s actual leadership and pointing out that the big picture is that this is a battle between countries, not companies.”

History Suggests Getting to $100 Won’t Be Easy for Qualcomm Stock InvestorPlace

GitHub’s Arctic Code Vault and the long-term value of open source technology

"Open source should make the effort more viable because the needed skills will be more prevalent and thus more likely to survive. This could significantly improve the chances of survival post-catastrophe."

GitHub Aims to Make Open Source Code Apocalypse-Proof in Arctic Vault LinuxInsider

Google’s Project Nightingale

“It is a shame that the rush of distrust is hitting this one for Google. This is actually them trying to do something good. Project Nightingale is, for the most part, intended to improve the quality of healthcare.”

Google healthcare data move makes some quesy AFP

Xerox’s potential acquisition of HP

“The industry is under pressure supporting an argument for consolidation, and HP is uniquely positioned at scale for 3D printing, which is expected to be the next big thing in printing. This acquisition, on paper, could be a perfect storm of a deal.”

HP says it has received ‘a proposal’ from Xerox San Jose Mercury News

Microsoft’s Chromium-based Edge browser

[He can rely on this browser, whereas previously he had to switch between IE, Edge and Chrome, and often Firefox, to get some things done.] "I'm largely back to living in one browser again, thanks to this offering. It is the best of both worlds, compatible with IT policy and massively compatible with the Web. It is an impressive blend of technologies.”

Microsoft's Chromium-Based Edge Browser Available as Release Candidate TechNewsWorld

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell