Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • NVIDIA's DGX SuperPOD: Redefining AI In The Shadow Of A Pandemic TG Daily | Jul 31 Artificial Intelligence, while still in its infancy, is making significant advances. NVIDIA, who is arguably the leader in core AI technology based on their recent MLperf performance results, just showcased they could build, from scratch, a Supercomputer, their new Selene supercomputer, in a couple of weeks. This Supercomputer wasn’t trivial either; a DGX Superpod has 64 nodes of NVIDIA DGX A100, 2,240 NVIDIA A100 GPUs, over 5M NVIDIA Cuda cores, over 655K NVIDIA Tensor cores, and 768 NVIDIA NV Switches. Now it typically takes the better part of a year to develop and build a new Supercomputer, so doing it in weeks is a testament to NVIDIA’s architecture and builds on their MLperf performance statistics to confirm their leadership status. This ability to spin up new Supercomputers very rapidly is a game-changer; let me explain.
  • Redefining productivity and compensation in an AI age Computerworld | Jul 30 Artificial intelligence offers the promise of boosting productivity by automating mundane tasks. Here are some of the areas it might soon gain a foothold.
  • AMD vs. Intel: The Adverse Impact of Massive Layoffs, Bad Leadership eWeek | Jul 30 Intel remains both the more powerful and the more profitable company, but its valuation has taken a pounding due to organizational issues. The company is well on the way to a major correction.
  • The Essential Need for 5G in the COVID World TechNewsWorld | Jul 27 Much of my time these last few weeks has been spent looking at schools and companies that tried and often failed to pivot to remote work and education. One of the biggest problems has been connectivity. Our infrastructure just wasn't set up to suddenly shift massive amounts of traffic from companies to homes. Exacerbating this has been cable networks where you have shared capacity because they were built out with the idea that most folks wouldn't be using them at the same time.

More articles »

Rob Enderle on…

Dell exploring options for its VMware stake

“My guess is [Dell is] looking at the structural ownership of the company so that he is able to [take one or both companies private] far more quickly than a company as complex as Dell would typically be able to do.” [He would explore options such as replacing executive leadership, rather than another transaction, if he had VMWare performance concerns.]

Dell Technologies weighs future of VMware stake Austin American-Statesman

Google's $175M racial equality fund

“If Google genuinely wanted to make a difference, it would use its technology and resources to protect black jobs, black reputations and particularly black children. It would ... use its voice and technical capabilities to help people of color achieve better lives.”

Google CEO Sundar Pichai announces $175M fund to promote racial equality SiliconANGLE

IBM’s decision to abandon facial recognition

[The decision shows us that IBM has one of the strongest ethical policies of any technology company.] “The current leadership recognizes that when the company loses track of what’s right, it almost always ends badly, and so if something appears wrong, they’ll avoid it.”

IBM to stop selling facial recognition technology SiliconANGLE

The lawsuit filed against Google for tracking people who used Chrome’s Incognito mode

[The lawsuit] “looks solid. Large companies often find creative ways around laws and then convince themselves that they'll get away with questionable practices. That seems to be the case here.”

Google Sued for Tracking Chrome Users While Incognito TechNewsWorld

Zoom's COVID-19 growth, half of which was customers paying month-to-month

“It's a reminder that Zoom is seeing an unusual spike during what we hope will be a relatively short term event. Once you don't have to socially distance as aggressively anymore, a lot of folks are going to want to go back to meeting in person.”

Zoom Earnings Soar As Video Meets Become Pandemic Norm AFP

Advising Services

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell