Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • The Death Of The First Microsoft Surface Duo And Anticipating The Death Of Surface TG Daily | Sep 14 In terms of valuation, Microsoft is the only company that comes close to Apple’s incredibly high valuation. The difference isn’t a breadth of products so much as the fact that Apple sells more products that people relate to than Microsoft does. In the same window that Apple launched its new and impressive iPhone 15 and iPhone 15 Pro, Microsoft just pulled support for its first iPhone competitor in nearly a decade, the first Microsoft Duo. But the announcement created the impression that Microsoft was abandoning the platform which will be problematic for Duo’s future if not the future of Surface because it speaks to commitment, and neither Apple nor Microsoft tend to stick with products that don’t perform well in the market.
  • Does Apple's double-tap gesture solve the mobile/human interface problem? TechNewsWorld | Sep 14 Apple this week demonstrated a new gesture to use with the latest Apple Watch — a two-finger tapping motion. These kinds of gestures could represent a whole new way of interacting with computers and other tech devices.
  • IBM Demonstrates How to Properly Use AI with watsonx Mainframe Application TechNewsWorld | Sep 13 AI is getting a bad reputation of late. It’s the basis of the actors and writers strike, and it plays a role in the expected United Auto Workers strike, as well, because both employee groups seem to think, not without cause, that it will be used to replace them. IBM was outspoken early on that AI should only be used to enhance employees, not replace them, and demonstrated this commitment with its watsonx Generative AI application that converts Cobol-to-Java in order to modernize mainframe applications. Let’s explore this in the broader context of how to properly use AI.
  • With the Advent of AI, It's Time To Rethink Human Resources TechNewsWorld | Sep 11 We are and will be dealing with several troubling labor actions this year. As of this writing, movie writers and actors are on full strike, and the United Auto Workers seem to be on track to shut down U.S. domestic automobile production at a time when the car industry is in deep trouble. Air transportation workers are about to go out on strike as well. The total impact of these strikes could be devastating on a national level, with AI and massive compensation disparities between CEOs and other employees cited as major contributing factors. Human resources (HR) should be one of the protections against this kind of employee collective action. However, for years, it has been more of a compliance organization that works to cover up executive mistakes rather than taking care of employees. AI could have a huge positive impact on work/life balance, fair compensation, and turning companies into better workplaces. Still, too often, AI is positioned as a threat to employees instead of a benefit. Let’s talk about the potential of AI to improve employee-employer relations and help executives make better decisions.

More articles »

Rob Enderle on…

Quantum technology

“It is a game changer in terms of communication speed, the ability to encrypt and decrypt information unparalleled making existing protections obsolete, and in its ability to analyze massive amounts of data near-instantly unmatched. This technology could make the difference between winning and losing physical, economic, and cyber wars.”

Quantum Technology Advancement: NSF Allocates $38 Million to Propel Research and Education Efforts

Cloud computing and business innovation

“Cloud computing has already evolved into a business innovation platform because much of IT moved their business server operations to the cloud years ago, and that is now where much of the development for business apps and innovation is occurring.”

Generative AI Riding Crest of Gartner Hype Wave

Cloud computing

“Cloud computing has already evolved into a business innovation platform because much of IT moved their business server operations to the cloud years ago, and that is now where much of the development for business apps and innovation is occurring.”

Generative AI Riding Crest of Gartner Hype Wave

Executive order blocking certain US tech investments in China

“U.S. investment in China provides a back channel on what it is building, all you have to do is follow the money. By cutting off the money, you lose that critical intelligence. In the end, this policy weakens our ability to protect ourselves against China’s developments.”

Biden orders ban on certain US tech investments in China

Dell’s Chuck Whitten leaving co-COO role

"Whitten was redundant by design, but that redundancy was never intended to be ongoing, and Whitten likely was getting tired of waiting… Dell should be a tad more efficient post-departure so, from a Dell perspective, and this is nothing on Whitten, this was a positive change.”

Despite early succession rumors, Dell co-COO out after just two years in role
Austin American-Statesman

Instagram labeling content generated by AI

"It will depend on how the Instagram move plays out and whether they can reliably flag AI-generated content created by others. ... Initially this warning may give users peace of mind and, if it does that, it may be enough to create and spread similar warnings until such point AI-generated content is more common.”

‘Created By AI’ Warning Labels Are Coming To Social Media

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell