Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • The Intel IDC Tour and Effectively Correcting an Expensive Misconception techspective | Sep 16 Often people tend to put Intel’s competitors into the same class as Intel and, increasingly, that is a mistake. I was reminded of that this week when I toured Intel’s Israel Development Center (IDC) and FABs. It reminds me of touring Panasonic’s hardened factory and then touring what was represented as a comparable effort by Panasonic’s most powerful competitor. Panasonic’s capability was more comprehensive and not only larger and far better equipped, but it also made the competitor’s effort look like the difference between Mercedes-Benz building a car and some guy building a kit car in his garage. But Panasonic didn’t market that difference so the competitor, which was cheaper, more powerful and far better penetrated into the segment effectively outperformed Panasonic in a market where Panasonic should have been preeminent.
  • Want to change a dysfunctional culture? Intel's Israel Development Center shows how Computerworld | Sep 14 You may not have heard of Intel's Israel Development Center, but it's at the center of efforts to reshape Intel's corporate culture.
  • NVIDIA GTC 2022: Where Imagination Meets Technology TG Daily | Sep 14 My favorite event to attend every year is NVIDIA’s GTC, or GPU Technology Conference. I would humbly suggest the conference be renamed since the show has evolved to be much more about the near-term future of technology across robotics, automobiles, metaverse, and AI. Next week the event will be held virtually again. It is well worth your time if you want to get a feel for what will be coming to market over the next two to four years because this event is a showcase of the closest thing we have in the market to real magic.
  • How Intel's Israel Development Center Is Driving The Future Renaissance Of The Company TG Daily | Sep 13 Intel is in the process of a turnaround led by Pat Gelsinger who was mentored by the legendary Andy Grove. Gelsinger is arguably one of the strongest CEOs in the market. But Intel’s problems are deep and have accrued over decades. It has an operational history of being intolerant of mistakes and cultivating a cut-throat culture that has been particularly hard on female employees. To fix the company, Gelsinger is increasingly relying on Intel’s unique Israel Development Center (IDC) which is more tolerant of mistakes and more proactive in elevating women to engineering executive positions as both a framework for the new Intel and to better allow the company to execute during its transition into a more successful company and a far better place to work.

More articles »

Rob Enderle on…

Former Qualcomm VP charged with conspiring to defraud chipmaker

“Pulling off something like this requires a high degree of trust and loyalty. But since the act showcases dishonesty and disloyalty, it is likely to fail because you can’t trust someone who has already demonstrated this dishonesty.”

Former Qualcomm exec charged with tricking it into buying $150M startup he created while working there

The potential use of AR in the military

“AR is particularly useful [when] you need to blend virtual information with a visual image. In military use, it can be used to highlight things that otherwise might be missed like a potential bird or weapons strike on the aircraft, threats, mission waypoint routing, delineating friendly and hostile targets, and identifying the best options for an emergency landing.”

Army Pilots Test a Helmet That Gives Them Eyes in the Back of Their Heads

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8560 Office
(408) 832 6326 Cell
(541) 382-3973 Hard Line
(408) 904 5274 Fax

Media Relations

Jessica Mularczyk
Public Relations Manager
94 Allen Road
North Easton, MA 02356
(508) 498-9300 Office
(508) 230-5565 Fax


Fred H. Abbott
Business Manager
97 Mildred Circle
Concord, MA 01742
(978) 254-1639 Office
(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell