Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • IBM Releases Amazing New Small Power Edge Server to Extend AI Workloads to the Edge techspective | May 10 The choice between power servers and x86 servers comes down to price vs. security and reliability. As we depend more and more on AIs and AIs increasingly operate autonomously, the security and uptime risks increase because, should the AI server fail or become compromised, it will either misbehave or fail. If it’s in the process of a mission-critical security, financial, or medical operation, those outcomes are unacceptable.
  • FutureLab And Level Ex: How To Create An AI Future With People In It TG Daily | May 9 There’s a problem with AI that we don’t seem to be taking seriously enough. While there are two potential paths, Human Assistance and Human Replacement, only one of those paths is getting the most interest, and it isn’t the Assistance path. The reason for this is massive labor shortages in broad industries ranging from programmers to fast food workers to long-haul truck drivers.
  • New DOT Safety Rule Will Save Electric Car Drivers' Lives TechNewsWorld | May 6 The U.S. Dept of Transportation’s National Highway Traffic Safety Administration just passed a much more aggressive requirement that could significantly improve a car’s ability to avoid accidents.
  • How Mercedes' Partnership With NVIDIA Helped Beat Tesla To Autonomous Driving TG Daily | May 3 With all of the hype surrounding Tesla and autonomous driving, you’d think Tesla cars would be farther along than its competitors when it comes to a reliable solution, but that isn’t the case. The first consumer cars to be certified for Level 3 autonomous driving are Mercedes EQS and S models which, I believe, is directly related to Mercedes’ close partnership with NVIDIA.

More articles »

Rob Enderle on…

FTC banning companies from enforcing noncompete clauses

“I think it’s far better to simply pay and treat employees well so they don’t want to leave ... I strongly believe noncompetes are bad for the country, for companies and especially bad for employees, and I consider the practice to be a sign of an abusive employer.”

FTC bans noncompete clauses that prevent US workers from changing jobs

Features planned for iOS 18 being performed on the iPhone

“AI is very power-hungry and needs to run all the time. ... This will crater an older iPhone’s battery life and likely also result in a poor AI experience, forcing a hardware refresh.”

Pundit Predicts Apple AI Will Be Bound to iPhone, Analysts React

Google Charging for AI-based Search

“While there have been successes in taking things that are cheap or free and making them revenue generating ... making this pivot is very difficult. ... If Google doesn’t work to change perceptions and garner support, this effort is likely to fail spectacularly.”

Google’s decision to charge for AI search would represent a failure to innovate
Fast Company

Truth Social

"This was a platform with revenue in the small company range and losses that aren't sustainable. What happened here is the stock was overhyped, this should be penny stock with this level of financial performance and risk. But those who bought at the stock high will likely be upset shortly when they realize the valuation is unlikely to recover.”

Hard Truth – Trump’s Social Media Platform Just Lost A Billion Dollars

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell