Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • NVIDIA’s GTC Highlights Use Cases for Digital Twins Apr 13 NVIDIA’s GPU Technology Conference is this week, and, as expected, it is a showcase of where AI is and where it is likely to go. One of the most exciting sessions at GTC was the CEO keynote by Jensen Huang. In many ways, it was a masterclass in how to do a keynote that both talks about and underscores the power of NVIDIA’s visual technology
  • Forecasting the Eventual End of the Smartphone Apr 9 This week, Huawei held a general analyst event where the company highlighted what it was doing across various well-funded programs. These programs included helping to protect the rainforests, discussion of a global security program that would treat all vendors equally, advancements with its Harmony OS, and conjecture on what will replace the smartphone.
  • Cisco and Why Empathy in a Vendor is Important Mar 31 This week is Cisco’s Live event for media and analysts, and, as usual, it is a very different event than staged by most companies. Much of the keynote, led by much of Cisco’s leadership, focused on creating a better future for all. The team spoke to the vulnerable, had videos with disabled people showcasing accessibility, and spoke of the period we are currently in as the most significant intersection of opportunity and potential the world has ever seen.
  • Intel and the Importance of a Corporate Vision Mar 25 Having a well-understood vision was one of Thomas Watson Jr.’s lessons when he was CEO at IBM. He was such a big believer in including everyone he would, when visiting a remote plant site, randomly select employees and ask them about IBM’s vision and how they fit within it. If they couldn’t answer, he didn’t punish the employee but their management. A company vision is, in broad strokes, where the leadership intends to take the company, and it keeps the employees focused on what the CEO thinks is essential.

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Rob’s Articles

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Rob Enderle on…

AMD’s Zen and the Epyc chips vs. Intel

"It is an impressive offering that showcases their focus and dedication, particularly when it comes to cloud workloads… Intel is getting its game back, though, and Ice Lake looks strong as well. This could be a fight for the record books once Intel gets their latest to market."

AMD-Intel Server Chip Competition Heats Up with New Epyc Processors

Dell Technologies’ Dell Hybrid Client

“Dell Hybrid Client has the potential to be a game-changing offering. The new work from anywhere environment coupled with the need to support virtual, local and cloud apps means we're approaching a window of opportunity for a new client computing solution. Dell has the breadth and reach to drive such a shift in the industry.”

Dell introduces a centrally managed client software solution

Work policies post-Covid

“The current expectation is that we will have much more aggressive work from home policies post-pandemic... Employees have both moved away from their offices, and companies have hired many remote employees, so, even if they wanted employees to return to the office, it is no longer possible for many.”

Future of Cleared Work After Covid-19: It’s a New World Out There

C3 AI’s licensing plans

“If you have something unique and may have broader applications than you can address, then patenting the solution and then licensing it becomes an option for additional revenue with little risk. Also, when defending a patent, often it is far better for both parties to explore licensing over litigation.”

C3 AI Launching a Technology Licensing Office After Getting Broad AI Software Patent

Intel losing its patent infringement trial

[Enderle explained that jury trials such as this one are often overturned on appeal as the jurors usually have trouble understanding the technical issues of the case.] “The appeal will suspend the judgment while it is being heard, and, given the current backlog, I wouldn’t expect this to be resolved this year.”

Intel ordered to pay $2.18 billion for patent infringement
Silicon Angle

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell