Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • Cisco Jumps into the Lead in Customer Care and Collaboration Nov 4 Back in the 1980s, when I first started working in tech, I worked for ROLM Systems, which made advanced PBXs. PBXs made the then next-generation business phone systems work. Eventually, I found myself in competitive analysis with part of a lab focused on handsets and voicemail (Phone Mail). We developed a critical CRM-like capability that blended computers and phones and provided detailed information about a caller back then. We’d get the caller’s title, to whom they reported, a history of prior calls, and a background on the current call record, including transcripts if the call was forwarded.
  • Cisco CDA, Greece Create a Solutions Platform at a National Level Oct 21 The Cisco CDA (Country Digital Acceleration) program is unique in the market and is designed to work collaboratively at a nation and state level. Its goal is to both help the local government deal with critical problems in line with Cisco’s solutions and place Cisco in a trusted position so that both benefit from a deeper level of engagement.
  • Dell Technologies Showcases Effective Approach to Keynotes Oct 18 Last week Dell hosted its annual Technology Summit, and I was struck by how they delivered their keynote address (you may have to register to see the video). A few years back, I was among a group of analysts that put together a training course for events focused on best practices. One of the areas we focused on was how badly keynotes are done.
  • Facebook’s Unique Ownership Structure Might Be its Downfall Oct 8 Facebook is relatively unique for a public company in that its CEO Mark Zuckerberg does not serve at the pleasure of the stockholders. This structure may sound brilliant, but it means that the CEO effectively owns the company and the stockholders are just along for the ride. While Zuckerberg is surrounded by experienced executives, he is unmanaged; yet he believes he has similar protections as other CEOs, who are more conventionally overseen by their boards.

More IT Business Edge blog posts »

Rob’s Articles

  • Why Android on Windows Won't Mirror IBM?s Windows on OS/2 Mistakes internet news | Nov 19 This week’s announcement of Android on Windows inevitably brings comparisons to the Windows on OS/2 mistakes of IBM a generation ago. I don’t believe Android on Windows will hurt Microsoft the way OS/2-Windows interoperability issues hurt IBM. We’ll revisit the OS/2 mistakes to see why this time will actually be different. We’ll start with a history lesson.
  • Remote work and the collapse of the social network (no, not that one) Computerworld | Nov 19 There’s a missing link in today’s workplace that’s harming productivity and undermining loyalty to employers: the social connections we used to make in the office.
  • NVIDIA Has the Missing Link in Autonomous Driving techspective | Nov 18 To say that drivers aren’t excited about autonomous cars would be an understatement. Because Tesla has been putting technology on the road that has proven impressively unsafe, folks seem to be even less trusting of this technology now than they were a year ago. But what if you could give your car a personality? What if you could change the image from a car that “was going to take you for a ride” to one that was going to more safely and interactively take you where you wanted to go?
  • The Importance Of Lenovo's DreamWorks Partner Announcement TG Daily | Nov 18 For much of its existence, Lenovo has lagged behind Dell and HP in workstations. It is challenging for any vendor to advance in the workstation market because of the level of commitment by other vendors in this market and their tight connection to their users. What makes the Workstation Market different from the PC segment is that the employees who use this device class greatly influence what is purchased. This uniqueness is because, whether we’re talking about engineers, architects, analysts, or animators, what they produce on this machine class is often the company’s product.

More articles »

Rob Enderle on…

Why more don't buy into EV innovations

[The lack of charging infrastructure, limited range, and people not yet being comfortable with electric cars are the main touchpoints.] “The only electric car maker at scale is Tesla, and they do not do any marketing, so their growth has primarily been organic. The country is not ready for a significant pivot to electric vehicles yet.” Event Addresses FAQs, Concerns About EV Ownership

How Netflix has handled PR about comedian Dave Chappelle’s special “The Closer”

“It could make Netflix appear to be tone deaf towards concerns that are widely held because they’re allowing this content going forward. But since the nature of this content is comedy, the upside to them allowing it showcases that they’re willing to continue to support content that is controversial.”

Netflix takes a hit over fallout from Chappelle special
Los Angeles Times

The head-to-head numbers between Dell and HPE not being entirely reflective of what’s going on in the space

“The competition in the server market is less about competition between the OEMs and more about competition with cloud services.”

Dell Unveils New Servers for a Changing IT World
Internet News

The announcements from VMworld

“There are a lot of emerging opportunities right now with substantial potential revenue upside. These announcements showcase that VMware, Nvidia, Dell and Lenovo recognize that these opportunities require partnerships because they are too broad for any one company.”

At VMworld 2021, VMware, Nvidia, Dell Unveil Deeper Cloud, Edge, Kubernetes Partnerships

Facebook Whistleblower Frances Haugen and the timing of outages

"The timing of the whistleblower with this outage would indicate that there probably needs to be an investigation as to whether this was done intentionally by Facebook or not.”

Facebook hearing: Whistleblower Frances Haugen testifies before Congress
ABC News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
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Fred H. Abbott
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(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell