Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • It is Time to Make Anger Management Training Mandatory Sep 17 I’m a moderator on a car forum, and I’ve noticed a significant increase in the number of members who have gotten banned from that forum for behavior that likely would cost them their jobs. Just today, a friend was at a drug store where he asked someone who was coughing to mask up; when they refused, security threw them out of the store. When my friend left the store, the non-masker attempted to run my friend down with their car while threatening to find and kill him.
  • Intel Makes Strides in its DE&I Efforts Sep 9 Diversity, Equity and Inclusion (DE&I) is one of the loudest battle cries in the technology sector today. Intel, which like many big tech companies has had a spotty record when it comes to hiring women and minorities, has made it a priority to fix these problems over the last several years. Their progress has begun to show. This week I met with Dawn Jones, Intel’s Chief Inclusivity and People Officer, to discuss the company’s efforts to bring DE&I to the forefront as well as key moves that have underscored that effort in the last year.
  • How Micron Fixed the Diversity Labor Pool Problem Sep 2 Last month, I wrote about how impressed I was with Micron’s ability to reach unprecedented diversity levels in the industry far faster than anyone else. I got feedback that white male engineers, the dominant demographic in the tech market, thought Micron’s program somehow displaced existing male employees to get to their strong diversity results. That wasn’t the case, but it points to a unique situation that significantly assisted Micron’s effort and aggressive use of a policy other companies are also using to increase company diversity. Let’s talk about both the unique situation that enables a company to force higher diversity and the method Micron is using to offset the fact that the hiring pool every tech firm is pulling from isn’t diverse.
  • Micron Showcases How to Create Pay Equity Aug 25 One of the big problems in and out of the tech industry is that minorities and women tend to be paid less than white men. For instance, on average, black women make $.63 for every dollar a white man makes in a similar job. It is widely believed you can’t fix this problem quickly or at all without either losing a significant number of male employees or significantly reducing your profits. The expected adverse results are replacing one problem of inequity with two others, an inability to get and retain top male talent, and a critically damaged bottom line putting the CEO and board at risk.

More IT Business Edge blog posts »

Rob’s Articles

  • The problem with the Poly Studio E70 and X70 Computerworld | September 17 The Poly Studio E70 and X70 are perfectly fine as conference room video setups, but a lack of interoperability limits their appeal. It’s a major issue for the industry.
  • Microsoft Gets Rid Of Passwords: I Can Almost Hear Angels Singing Internet News | September 17 Microsoft announced this week that the company is moving away from passwords. This move may seem sudden, but I was part of a study IBM did back in the 1980s where it was determined that passwords were a significant security exposure and should be eliminated. And here we are nearly four decades later, and finally, a major vendor is getting rid of the damn things. Let’s talk about Microsoft dumping passwords – and hoping that Microsoft finally starts a trend that everyone else will follow.
  • The Apple Launch: Some Impressive Improvements But I Miss The Excitement TG Daily | September 16 Every Apple launch since Steve Jobs passed, I have a moment where I miss the excitement. I recall one event Jobs had put on where I was walking out feeling that he’d announced something incredible only to sit down and realize I’d been fooled; there wasn’t anything special at that event at all. The guy could make the mundane seem magical and, when they had something interesting, like the iPod, or iPhone, it was particularly magical. Sadly the magic is pretty much gone, but this doesn’t mean that some of what was announced wasn’t interesting. Other than Apple TV+, I don’t use Apple products myself because their strategy is clearly to milk as much money out of their customers as they possibly can, and, as a potential customer, I’m not a fan of that policy. But for those of you in that ecosystem, there were some nice improvements this time.
  • IBM Moves to Step Out From the Pack With Quantum and Power10 Datamation | September 13 IBM recently held two briefings on their Power10 processor and Power E-1080 server and their Partner Ecosystem, which is one of the richest in the market. For Power10, they had Pfizer talk about how Power has been critical to their operations and success. In addition, in their Partner event, IBM spoke about an effort with Mercedes Benz to use quantum computing to understand battery technology better and create something revolutionary when it comes to stored electrical energy. Let’s talk about both of these efforts by IBM.

More articles »

Rob Enderle on…

How government can help social media handle Taliban takeover of Afghanistan

“The government could help out an awful lot by simply having a consistent designation for organizations like the Taliban that these groups can point to so that they aren't crucified after the fact for trying to make their own determinations."

How Twitter, Facebook are handling the Taliban takeover of Afghanistan on social media

Tesla marketing Autopilot

“Tesla seems to be marketing their Level 2 system as a Level 4, and most accidents seem to be because drivers think the systems are more capable than they are… The NHTSA has taken a largely hands-off approach to Tesla so far… Tesla has gotten away with far more than I’d expect until now.”

Tesla Autopilot Probe Opened by US Highway Safety Agency

AI in DevOps

“Initially, AI will augment developers, but eventually, it will replace some of them. ML/DL/AI can automate repetitive tasks, catch and correct errors, and vastly reduce the time needed to create a viable project. These changes will significantly increase productivity, reducing much of the need for developers.”

Is Automation an Existential Threat to Developers?

Executive changes at AWS with new CEO Selipsky

“A new CEO who does not assure loyalty and competence early on will undoubtedly fail. I would suggest this is an indication that [Selipsky] knows this and is working to assure his tenure is successful.”

AWS Shuffles Execs, 23-Year Veteran Charlie Bell is Out as New Leadership Takes the AWS Reins

Uber’s income

[Enderle expected Uber's earnings income to remain on a bumpy road due to the pandemic.] "With the variants cutting through the population, Uber's income is going to be pretty uneven at least for the near future.”

Uber Posts Profit On One-Time Gains

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell