Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • The New Supercomputer Top 500 techspective | Jun 26 This week the new top 500 Supercomputer list came out, and both ARM—which took the lead spot—and AMD (who upped their presence significantly) have reasons to be excited. Now, you’d think that IBM would be upset being knocked down from their 1-2 position to 2-3. But, they’re not. They have a secret weapon coming to the table called IBM Bayesian Optimization Technology that could spin this market like a top—effectively supercharging existing supercomputers with up to a 140x performance boost. Let’s talk about this exciting news, which changes the supercomputing landscape this week.
  • Why AMD's energy efficiency milestone is important to the emerging cloud desktop Computerworld | Jun 26 As the pandemic continues to re-shape how (and where) we work, energy efficiency efforts by chipmakers could renew the push for a virtual desktop ecosphere. That would be a win for companies, users and cloud providers alike.
  • Why the Intel-Apple Split is Good for Intel eWeek | Jun 26 Relationships like the one Intel and Qualcomm once had with Apple are like marriages. There are good ones and bad ones; this one wasn't good.
  • Apple's Divorce From Intel Good For Tech Market And Eventually Good For Intel TG Daily | Jun 23 Apple is divorcing Intel, and Intel should be throwing a party because Apple and Intel should never have partnered. I first got a glimmer of this from Andy Grove before he died as he felt that Steve Jobs had misled him and done the firm he helped form, Intel, a ton of harm. But the fact is that Apple is an abusive vendor at least concerning their suppliers, and their relationship with Intel introduced a massive amount of inefficiency in the PC market. One aspect was that it was Apple’s iPad that put the market in distress, and because Apple was a client of Intel, Intel was effectively blocked from moving aggressively against the threat.

More articles »

Rob Enderle on…

Variety in IT services

“Adding this storage-as-a-service offering provides additional depth to what a channel partner can provide. It helps them better embrace the variety of potential opportunities in their chosen market.”

Zadara Storage as a Service Now Available Through Cyxtera Data Centers Channel Futures

The president’s executive order against social media companies

“I really don’t think this approach is going to play out well and it’s certainly going to alienate the social media companies from both him and the Republican party and probably will remind twitter that they probably should have banned the president and maybe the next time that they will.”

Trump signs executive order targeting social media companies after Twitter fact check KRON 4

Microsoft’s Surface Go 2 and Surface Book 3

"The two products are very different. The Go 2 is a high-value product -- the Surface Book 3 high innovation… [The Microsoft Surface originally was positioned as an alternative to Apple, and the Surface Go 2] "comes the closest to providing a compelling iPad alternative."

Microsoft Covers All the Bases With Impressive Surface Lineup TechNewsWorld

Google Meet

[Google Meet] "is business class, meaning Google has done decent work to secure the platform." [It] "will work with many of the cross-standard conferencing sites like those from Polycom and Cisco. As a result, it should rank towards the top of the set and be safer than more consumer-focused products like Zoom, FaceTime and Facebook's Messenger Rooms."

Google Meet Aims to Head Off Zoom E-Commerce Times

Impact from COVID-19 on Apple

[Apple relies heavily on manufacturing facilities in China that were hardest hit by the outbreak.] "Firms that build physical things will always be more vulnerable ... This exposure is because they place workers close to each other, and they depend on human distribution for now, and, as we know, humans are the weak link when it comes to illnesses."

Apple on 2020 so far: OK, so iPhone sales are a bit glum. Wearables, music, apps, vids to the rescue... almost The Register

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

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Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell