Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • NVIDIA’s Omniverse Underscores the Value of a Strategic Vision Jun 4 This week, NVIDIA’s CEO Jensen Huang hosted a Q&A session to talk about the company’s Computex announcements. At the end, Huang shared his vision for the future of the company and highlighted Omniverse, the firm’s big push to create a digital multi-verse. In its final form, Omniverse could redefine life on the planet as well as showcase something unusual in today’s CEOs: a true vision of the future.
  • Microsoft Embraces the Significance of Developers May 26 One of the most iconic Microsoft videos is of former CEO Steve Ballmer in 2000 running around the stage at a Windows conference chanting, “developers, developers, developers,” showcasing just how vital this role was to Microsoft’s future. Ironically, after that, Microsoft seemed to lose its focus on developers. It went from a company that seemed like it could do no wrong to a company having trouble doing anything right. Microsoft, under Satya Nadella, again takes developers very seriously, which was made clear in his keynote this week during Microsoft Build, and it became apparent that executing against this critical need is again a Microsoft strength.
  • Innovation Companies are Leading the Proliferation of Robots May 20 A few years back at Dell World, one of the most interesting talks I heard was on the coming wave of robots and how they would dramatically change the technology landscape. With the pandemic, I see many more robotic solutions that indicate this wave may have accelerated over the last year. Thinking back to when PCs and then smartphones came out, I remember companies immediately jumped on the bandwagon while others thought they were fads that would peter out. The “fads” folks, for the most part, are no longer around.
  • APEX Underscores Dell’s Resilience May 10 Dell’s CEO Michael Dell (pictured) and COO Jeff Clark have anticipated the biggest threat to Dell’s future and created an impressive response during last week’s Dell Technologies World. During the virtual conference, the company featured Amy Purdy, a double amputee Olympian and Dancing with the Stars alum, who spoke about turning challenges into opportunities — a theme that can be applied to Dell’s approach to APEX, its infrastructure-as-a-service (IaaS) platform.

More IT Business Edge blog posts »

Rob’s Articles

  • What NVIDIA Does That Uniquely Advances Their Agenda TG Daily | June 11 Back when Louis Gerstner took over IBM, there was a bit of a scandal. An analyst, it was not me (I was working for IBM at the time), asked him, after seeing a pitch saying IBM’s then technology was so powerful it would pay for itself in months, why, if it was so good, IBM did not use it? Gerstner replied, “would you rather I used this technology for our customers or us?” This answer was a false dilemma because there was no reason that the technology could not be used both internally and externally. I thought this was a unique position, but I often am amazed that tech companies, in general, do not deploy their technology internally aggressively at all, which suggests they don’t believe in their marketing.
  • Using AI To Supercharge ESG And CSR Strategies techspective | June 11 Two terms are used for the same thing: Environmental, Social, and Governance (ESG) and Corporate Social Responsibility (CSR). In the companies I cover, Cisco—with an effort driven by Francine Katsoudas EVP and Chief People, Policy and Purpose Officer, and Tae Yoo SVP Corporate Affairs—is the best. But I often consult with other firms struggling with these efforts, often with inadequate budgets and a lack of focus. One of the reasons Cisco stands out is that they find ways to use their unique skills and capabilities to help the world, so they get a massive force multiplier that most traditional philanthropic efforts lack. Cisco’s CDA program, for instance, led by Guy Diedrich, not only does a ton of good, it helps Cisco expand into new markets.
  • The needed evolution of videoconferencing Computerworld | June 11 Videoconferencing, which became a critical lifeline for many companies during the COVID-19 pandemic, only really works when everyone plays well together.
  • AMD Advantage Builds On The Intel Evo Trend eWeek | June 11 AMD offers a program currently focused on gaming computers, called AMD Advantage, which uses a broad blend of vendors to accomplish its goal.

More articles »

Rob Enderle on…

Twitter Blue subscription service

[Enderle noted that social networks in general are looking for alternatives to advertising for revenue.] "For most of the social networks, they have to realize by now their business model is at risk. So if they can get revenue from users as opposed to advertisers, they can better focus on the things that users need."

Word on the Tweet: Twitter Will Hatch Subscription Service
E-Commerce Times

Public figures and their privacy

"If you truly want privacy, the only sure way to get it is to give up public life because you can't reduce the interest in your private life as long as you are driving interest in it through your public activities. The best way to assure privacy is to have a life out of the public eye."

Did Prince Harry Ask For More Privacy By Doing More Interviews?

VMware naming new CEO Raghu Raghuram

“Raghu is a low-drama, low-risk choice, indicating that Dell is generally happy with the company’s direction and wants someone that can take the leadership role with the least disruption. Raghu knows the company and its capabilities very well and has enough executive experience to understand the operational aspects of the job.”

VMware Names COO Raghu Raghuram Its New CEO

IBM's world-first 2nm chip process

“Whichever architecture gets this process should also receive a significant competitive advantage. ... With hybrid cloud, this will improve performance across the board, but it will do the same thing for pure on-premises and pure-cloud, so its impact on that market is more of a ‘tide that raises all boats’ thing.”

IBM's 2nm Chip Will Remake IT Industry

Dell’s APEX services

[Enderle called the APEX news] “a significant pivot by Dell towards a massive as-a-service model”... [Enderle said APEX is] “arguably the most significant announcement from Dell this year. It is part of a significant industry trend toward services and away from traditional hardware purchases.”

Dell Jumps Into Growing As-a-Service Marketplace With New APEX Data Storage Services
Enterprise AI

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell