Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

  • HP and Our As-a-Service Future Apr 28 This week, HP launched HP+, one of the more interesting as-a-service efforts I’ve seen so far. What makes this service more interesting than most is its heavy focus on sustainability. This focus, given current world views, is likely to be emulated because most of the larger companies are reporting billions in additional revenue from their corporate social responsibility efforts. Revenue that has been generated indirectly from customers appearing to select vendors based on corporate responses to social responsibility efforts.
  • Cisco’s Country Digital Acceleration Program is a Multinational Game Changer Apr 21 I’ve been fascinated for years by how some companies can do well by expanding offshore; sadly, most don’t succeed. It’s also interesting that becoming a national player seems to be an evolutionary process for a company before moving into the international space — a feat that only or two companies are able to achieve. I watched this with Japan in the 1960s and ‘70s. Sony made the transition from national to international brand quickly, while Japan’s car companies struggled to break out to international customers.
  • NVIDIA’s GTC Highlights Use Cases for Digital Twins Apr 13 NVIDIA’s GPU Technology Conference is this week, and, as expected, it is a showcase of where AI is and where it is likely to go. One of the most exciting sessions at GTC was the CEO keynote by Jensen Huang. In many ways, it was a masterclass in how to do a keynote that both talks about and underscores the power of NVIDIA’s visual technology
  • Forecasting the Eventual End of the Smartphone Apr 9 This week, Huawei held a general analyst event where the company highlighted what it was doing across various well-funded programs. These programs included helping to protect the rainforests, discussion of a global security program that would treat all vendors equally, advancements with its Harmony OS, and conjecture on what will replace the smartphone.

More IT Business Edge blog posts »

Rob’s Articles

  • Rethinking business as usual: How to thrive as a manager In the '20s Computerworld | May 7 At Dell Technologies World, some of the more interesting discussions involve topics far removed from company tech. This week, the big conversation was about management skills and styles, and how to be successful.
  • IBM Announces 2nm Process Technology And Becomes A Kingmaker eWeek | May 7 In the world of microprocessors, there is a battle going on: who will be the King of Process Technology? The outcome of that battle will largely depend upon who can produce parts that generate the best performance per watt and how small of a device you can place the resulting chip into. Intel, once a leader in process technology, fell behind the curve a couple of years back and subsequently lost market share against competitor AMD.
  • Dell Technology World: The Michael Dell Keynote techspective | May 7 Dell has a unique position in the technology world; they are arguably the most powerful infrastructure technology company in the world. However, in terms of total power, they are still eclipsed by firms like Amazon, Facebook, Google, and Microsoft. But 3 of those companies are under antitrust review, and Dell isn’t even at risk. Sometimes it is far safer not to appear more powerful than a government. Michael had done some fantastic things, from creating Dell, to taking it private, to taking EMC private, to realizing he made a mistake when he first retired, fixing the mistake, and—with Jeff Clarke—not remaking it. Michael’s insights tend to be practical. He isn’t one of those CEOs that appear to think they are gods, and I’ve looked back at my interactions with the guy as beneficial learning experiences.
  • Dell APEX: Our Path Back to the Old IBM Service Model Datamation | May 7 One of the missteps IBM made last century was collapsing their sales model, which was services based, to generate a short-term revenue spike. Up until IBM collapsed their service model into a sales model, the company weathered world and U.S. economic problems better than most, had an incredibly loyal customer and employee base and was thought to be invulnerable. But IBM’s problem was the firm had so saturated the market that revenue growth had flattened. So, to temporarily fix that, they sold the equipment they had been leasing, affecting IBM’s stability and invulnerability to market changes.

More articles »

Rob Enderle on…

The future of holograms

“The goal is to make travel digitally indistinguishable from traveling in person. We are getting closer, but elements like fully instrumenting the body and creating photorealistic avatars have been lacking. We are seeing the promise that something wonderful and amazing is coming, but the reality is still years off.”

Tired of Zoom Calls? Try Beaming in on a Hologram
IEEE Spectrum

Facebook adding podcasts and "live audio rooms"

[Facebook's move is] "a natural response to a competitive threat" [While riding the hot trend in audio-centric online socializing is smart of Facebook, squashing Clubhouse could add to scrutiny it already faces from antitrust regulators, according to Enderle.]

Facebook unveils big audio push, adds podcasts

Unionization in the technology industry

"Dissatisfaction has grown, and practices such as Amazon’s...have suddenly opened the industry up to unions again. Few of today’s executives have been trained in how to prevent unionization, though, and so we see that they are resorting to draconian tactics rather than benefits to bring employees back from the brink, increasing the likelihood of unions forming.”

Amazon takes commanding lead in Alabama warehouse union vote

Intel’s launch of its latest third-generation Xeon Scalable “Ice Lake” processors

"While I doubt Ice Lake is strong enough to reverse the erosion of Intel’s base to AMD, it should slow it and give Intel time to bring out their next generation, which should be far more competitive."

Intel Partners Debut Latest Servers Based on the New Intel Gen 3 ‘Ice Lake’ Xeon Scalable Processors

The potential impact of boycotting a brand/the situation with Rolling Stone

[Punishing a company for an executive's behavior, even an owner, effectively punishes all of the employees, many of whom may agree with you, warned Enderle.] "The collateral damage from an effort like this, particularly if it is based on wrong information, could be devastating."

#BoycottRollingStone Trending After Reported Ties To Saudi Arabia And Support For Trump

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
Principal Analyst
63081 Casey Place
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Fred H. Abbott
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(888) 835 1861 Fax

Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell