Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • HP's Dragonfly Pro: Windows and Chromebook Separated at Birth techspective | Mar 24 HP’s Dragonfly line is a premium line of laptops, and the Pro designator is a brand modifier signifying an even higher tier product. HP released very similar notebooks: a Pro Windows product developed in close collaboration with AMD, and a Chromebook in close collaboration with Google and Intel using Intel’s Evo platform.
  • NVIDIA Fixes Three Of The Automotive Market's Biggest Problems TG Daily | Mar 24 I’ve covered automotive technology since the early 1990s and been an enthusiast since the 1960s. Over that time, I’ve covered three big problems that automakers run up against. These problems have resulted in cars people don’t want to buy, poor customer loyalty and a lack of sustained and reliable income for both automakers and their dealers. At NVIDIA’s GTC conference this year, I saw the future of the automotive market, and much of that future addresses how to fix these endemic automotive market problems.
  • Microsoft Copilot could fix a long-running Office problem Computerworld | Mar 23 The arrival of AI in Microsoft apps, especially Office, could kick off a lot of creativity and — if we’re lucky — make Office a more coherent suite of tools.
  • SEC probe and newly discovered $4.7B liability puts ARM at greater risk SD Times | Mar 21 A lot of us have been looking at ARM more closely since litigation with Qualcomm started. To refresh you on that situation, that litigation appears to be an effort to get Qualcomm to pay significantly more for licenses for PCs than it does for smartphones, even though the PC effort has yet to be successful. That effort likely won’t be successful until 2024 but only if Qualcomm invests a massive amount of cash – which, if ARM’s litigation is successful, Qualcomm wouldn’t have. The litigation is not only counter to the contract between Qualcomm and ARM, it places a cloud over ARM, and it appears to be increasing a migration of developers from ARM to RISC V. To me, it reads like extortion, but at best it is premature because the product ARM is attempting to get more money for doesn’t exist in market yet, so, getting a higher percentage of nothing is still nothing.

More articles »

Rob Enderle on…


[Enderle said Nvidia is clearly benefiting from Huang’s early vision of AI.] “Clear credit goes to Jensen Huang for anticipating the needs decades in advance and then successfully positioning the firm to benefit from them. We are still very early on these waves, suggesting even more significant gains for Nvidia.”

Nvidia reports better-than-expected earnings, sending its stock higher”


“It has historically been undermarketed, and given the need to change its image from an obsolescent telecom firm to one that is more forward-looking, it continues to struggle to be relevant, which doesn’t bode well for its long-term future. Avaya looks like a company that is running out of time.”

Avaya files for Chapter 11 bankruptcy protection for a second time

Layoffs in the Bay Area

“There was an over-exuberance in the tech industry because of the coronavirus. Tech companies ramped up to meet the demand for their services and products and they thought that demand would become permanent. But the demand turned out to be transitory.”

Tech and biotech layoffs erase more than 19,000 Bay Area jobs
San Jose Mercury News

Microsoft releasing Bing powered by AI

“All of a sudden, the Microsoft search product is going to be substantially better than the Google offering. ... With switching costs so low, the question will be how many people switch to Bing and how bad a hit will Google take? ... This appears to be a well-executed, deep strategy to take the fight to Google, and Google, for whatever reason, was not adequately prepared.”

Microsoft Ups Ante for Online Search With New AI-Powered Bing Engine, Edge Browser

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

  • Business operations review, assessment and guidance
  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


Contact the Enderle Group

Advisory Services

Rob Enderle
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Brand & Web Design Consultation

Mary Enderle
Brand Identity/Web Design Consultant
63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell