Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s IT Business Edge Blog

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Rob’s Articles

  • The Qualcomm FTC Case Goes To Appeal: The Reasons Qualcomm Should Prevail techspective | Feb 14 I’ve covered a lot of trials over the years, and it has been rare that I’ve seen a US regulatory agency misbehave as much as the FTC (Federal Trade Commission) has in this case. It started as a result of Apple allegedly fabricating evidence and then presenting to a reduced panel of outgoing commissioners during the Obama-Trump transition. The FTC’s key witness was discredited by the Department of Justice, and the FTC’s key theories were unsupported by evidence and based on unsubstantiated opinion. The judge even came across as biased in that she seemed to throw out anything that disagreed with her preset opinion that all big companies are bad and should be punished regardless of evidence, which seems hypocritical given Apple better met that definition with their actions.
  • Provocative Thoughts From The IBM Partner Analyst Summit TG Daily | Feb 14 This week IBM had an Analyst Summit focused on their Partnership Efforts. Ironically, when I worked at IBM, one of my projects (I missed a lot of meetings) was to try to fix what, at the time, was a truly broken effort and, while I’d like to say I was successful, the IBM executives didn’t think this was important enough to change their horrible behavior and my effort, with some exceptions, wasn’t very successful. That was then, and IBM is a very different company now, and I rank them as one of the best partnering firms in the industry. They are also partnered with many firms that also seem to partner well like Cisco, Microsoft, and Samsung, as well as a firm that is arguably the worst at partnering in the industry and another firm that I expect, will be in a ton of trouble soon (we’ll leave those two firms off the list as I’m not in the mood to piss folks off this week).
  • How IBM's Partnerships Could Again Transform Personal Tech Landscape eWeek | Feb 14 Since the advent of the PC in 1981, the world has pivoted to the cloud, and, in that world, we need a new-age terminal.
  • Rumblings in the Cloud TechNewsWorld | Feb 10 One of the old sayings is that there are "lies, damned lies and statistics," with the implication being you really can't trust most reported numbers. Still, we've often thought, at least with major vendors, that you could trust rankings. One current set of rankings involves cloud providers. The general impression was that Amazon was first, Microsoft second, and Google third. However, both Google and IBM reported numbers this month -- and surprise. Google isn't third, IBM is.

More articles »

Rob Enderle on…

Arvind Krishna replacing IBM CEO Rometty

“Watson and Cloud are increasingly becoming the platforms that define IBM’s future. … Given the businesses that Arvind has been running, he appears to represent the best choice for a new CEO that IBM could make and, I expect, a similar progression for IBM that we saw with Nadella at Microsoft.”

IBM has a new CEO: Arvind Krishna to replace retiring Ginni Rometty SiliconAngle

RedHat’s OpenShift products

[Hat OpenShift products will offer sales and service opportunities for partners.] “The market hasn’t yet moved to one cloud offering and [customers] often have multiple offerings available onsite. … The other enhancements are also important but it’s the multicloud support that was likely the critical path that needed correcting.”

Red Hat Makes OpenShift Container Storage 4 Easier to Use, Install, Manage Channel Futures

Samsung’s Galaxy Chromebook

[The Galaxy Chromebook is one of the better high-end offerings, but Chromebooks have had trouble breaking out of the cheap Microsoft alternative education space.] "The combined marketing of all the firms could allow this premium effort to grow, but a product that is a premium cheap product -- where the Chromebook image resides -- is very difficult to sell."

Samsung Debuts Sleek Galaxy Chromebook VentureBeat


“AMD has moved aggressively against Intel in the last year. What you’ll see is interesting moves on the laptop side, and good design wins. They are turning the corner on getting [computer makers] to pick up their products They really aren’t a second tier anymore.”

AMD unveils mainstream 7-nanometer Radeon 5600 GPUs and new mobile Ryzens VentureBeat

Xerox financing secured to acquire HP

[The amount of funding that Xerox said it has secured shows an] “impressive effort” [to get a deal done. However, Enderle said that with Xerox launching what is in effect an unsolicited takeover attempt of HP, he’s skeptical about any success of a potential deal.] “This funding showcases an almost insane level of risk acceptance.”

Xerox ups pressure on HP with $24 billion in new takeover funding San Jose Mercury News

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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  • Market and competitive evaluation and recommendations
  • Customer and vendor insight and market strategy
  • Marketing and product introduction counseling
  • New hardware and software testing and review


Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
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63081 Casey Place
Bend, OR 97703-9008
(408) 272 8554 Office
(408) 839 6296 Cell