Providing perspective for today’s technology leaders

Rob Enderle

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

  • Why Intel's FAB and Foundry Expansion May Save the Company TG Daily | Apr 19 I’ve been getting a lot of concerned inquiries about the massive AI wave we are under and whether any of the hardware currently in market will remain once AI reaches critical mass. This is because, with every major technological pivot, most of the companies tied to the technology that was displaced have either become obsolete or changed so much they are effectively different companies. The PC wave took out companies like DEC and left IBM massively changed. The iPhone wave took out Palm and left BlackBerry and Nokia forever changed, mere shadows of what they once were. This AI wave is even more disruptive than those prior waves were. With almost every cloud company working on their own AI processor and companies like OpenAI also looking at developing their own custom chips, even ARM is at risk of becoming obsolete during this coming wave.
  • Qualcomm Flexes Its AI Muscles And Enables The Edge TG Daily | Apr 19 When we talk about “Edge Computing,” we are often talking about PCs, but PCs are a tiny part of the edge that will enable the coming AI world. The real volume will be in sensors that give the deployed AIs the ability to sense and interact with the world around us. These sensors increasingly need to be intelligent so that the amount of data aggregation in Cloud AI data centers can be reduced to manageable levels and so that latency doesn’t render large-scale AI deployments and upgrades ineffective.
  • Intel Fights Back, Major AI Threats Ahead, and Michael Dell Is Back, Baby! TechNewsWorld | Apr 15 I was at Intel Vision last week. Intel’s recent effort continues to remind me of Intel back in the Andy Grove days, with one exception that I think is the source of the firm’s current difficulties. What Intel needs is a Dennis Carter and an adequate marketing budget for AI, the biggest tech wave ever to hit the segment. Unfortunately, neither is in evidence.
  • Intel Vision: How the AI Wave Could End the Wintel Age techspective | Apr 12 There is a phrase often falsely attributed to Winston Churchill (it came from George Santayana’s book, The Life of Reason) that goes: “Those who cannot remember the past are condemned to repeat it.” It came to mind while attending Intel Vision this week.

More articles »

Rob Enderle on…

Benefits of customized generative AI bots

[Customized generative AI bots have some advantages over general-purpose bots like ChatGPT.] “Generally, they are more focused and able to do one or a few things well and potentially better. ... They generally are derivatives of large LLMs, but because they are reduced and more focused, in theory, they are less likely to do things you don’t want done.”

MicroStrategy Adds New AI-Powered Self-Service Business Analytics Feature

Apple’s antitrust lawsuit

"Apple’s margins are much larger than the rest of the industry and that makes them a target for this. When a company has what appears to be excessive margin, it raises the potential of an abuse of monopoly power."

What the DOJ’s antitrust suit against Apple means for everyone with an iPhone
Los Angeles Times

How TikTok and other services could be ripe for delivering malware and what lawmakers should do

"The question is whether TikTok is any more harmful than say Truth Social or X. Rather than cherry picking one service, lawmakers should be crafting a remedy that would apply to all services."

The TikTok Ban Is Truly An Issue Of National Security

Elon Musk’s new service that will stream long-form videos to X users via select smart TVs

“The likelihood that he’ll try this is high. The likelihood, given how he has mismanaged Twitter, in him doing this right is exceedingly low. This is not an area he has shown a competency in.”

Musk’s YouTube-Like TV Venture Faces Strong Challenges From Incumbents

AI defense possibly missing from the DoD’s hierarchy of needs

“When you are talking about using AI for weapons systems and strategic planning ... should the AI be compromised what it controls or provides ... could be corrupted to a degree where it effectively turns against its owner which is certainly problematic in a civilian situation but potentially deadly when we are talking about a defense implementation.”

DoD AI Vision Offers New Opportunities for Job Seekers with Key Skillsets

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

Mary EnderleAs Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.


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Mary Enderle
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Bend, OR 97703-9008
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(408) 839 6296 Cell